Guide to Organic and Paid Influencer Marketing
April 10, 2022 |
Getting Social
Have you ever made a purchase based on someone’s recommendation? You trusted them because they were an expert, a friend, or someone you admire. This is the power of...
How to Succeed with Facebook Advertising
April 8, 2022 |
Getting Social
As marketers in today’s world, we understand how easy it is to become swept up in what everyone else is doing. However, the possibilities are unlimited, whether you’re...
Guide to Instagram Organic and Paid Marketing for Businesses
April 7, 2022 |
Social
Instagram is one of the top fastest-growing social media platforms in existence. Yet, when Instagram was in its initial phases back in 2010, it was like any other social platform:...
Guide to LinkedIn Organic and Paid Marketing
April 6, 2022 |
Getting Social
LinkedIn is a valuable part of a company’s owned media strategy. The professional social network is one that will not only help generate leads but also provide an excellent way...
Whatsapp Organic and Paid Marketing
April 5, 2022 |
Digital Marketing Ideas, Digital Media Marketing
Advertising is a crucial element of every business’s marketing strategy. There are multiple social media platforms and search engines that businesses can leverage when...
How to Staff and Structure a Successful Marketing Organization
April 4, 2022 |
Digital Marketing Ideas
Marketing focuses on 3 primary things: 1) customer acquisition, 2) customer engagement and renewal, and 3) employee acquisition and retention. All the marketing functions should...
How to Rank Higher with a Smart SEO Strategy
March 29, 2022 |
SEO
Being Proactive isn't enough. Brands need to constantly work on their SEO strategy throughout the year to promote their business, drive engagement, and stay on top of the updates...
Webinar Recap: Engaging Digital Experiences Drive Revenue
March 29, 2022 |
Site-CMS, Webinar Recap
In the webinar, we discussed how your CMS influences the site experience you provide your visitors and how the right CMS will help drive organic and local traffic and increase...
2022: The Year of Hybrid Experience & What it Means for...
March 18, 2022 |
Business Growth, Speaking Our Minds
Hybrid experiences will be prevalent in 2022 for both employees and consumers, presenting incredible opportunities for growth for the businesses that master it. With hybrid...
How to Do an SEO Audit
March 16, 2022 |
SEO
An SEO audit will help you establish a baseline of performance from which to start analyzing and measuring. The very first step is to set up or gain access to Google Search...
Google to Display Organic Meta Listings in Its Hotel Ads Section
For about a year now to support the hospitality and the travel industries, they have rolled out organic meta listings in its Hotel Ads section, which was previously only available...
Guide to Link Building and Authority Building
March 11, 2022 |
Web Design and Promotion
Google wants to make sure that the websites they offer to their customers answer their questions and fulfill their needs. They seek highly authoritative sites that demonstrate...
How-To Framework for Effective Website Copywriting for SEO
March 10, 2022 |
Web Design and Promotion
Use this framework to take the average website copy and turn it into website copy that converts the visitor. It’s a simple wireframe that will help you communicate what’s most...
Breaking the Bias on International Women’s Day 2022
March 8, 2022 |
Company news
March 8th is celebrated as International Women’s Day 2022, and we are coming together to join this movement and imagine a world of possibilities. A world where we break biases...
Milestone Local: Award-Winning Platform Puts You in Front of...
With 5.6 billion searches1 carried out on Google every day and 46%2 of those searches dedicated to local businesses, it’s no dispute that Google is certainly the home page for...
Google Confirms: Google Posts Usability Extended To Hotels
By Keith Brophy, Senior Director of Hospitality Customer Success at Milestone Inc. LinkedIn While competing in the local market, covering all possible touch points to engage with...
Milestone Wins 6 Top Prizes at 2021 Adrian Awards
March 1, 2022 |
Award Winning
We’re proud to announce that in 2021 we won a total of 6 prestigious Adrian awards, including a President’s (Platinum) award, two gold awards, one silver, and one bronze...
Succeed with Podcast Marketing
March 1, 2022 |
Digital Marketing Ideas, Digital Media Marketing
Podcasts are a popular way for a company to distribute audio and video information to its target audience. Any topic that will be of interest to the audience can be...
Top 10 Strategies to Promote Hotels on Social Media in 2023
February 28, 2022 |
Getting Social, Hotel
An incredible 7 in 10 Americans regularly use social media to connect with those around them. Globally, billions of people, more than half the global population, report that they...
Webinar Recap: Entity Search is Your Competitive Advantage with...
February 25, 2022 |
Webinar Recap
Milestone Delves into Entity Search in Expert Webinar Panel; Learn the Knowledge Graph of Beer to Understand It This panel brings 78 years of combined SEO experience; Bill Hunt,...
10 Steps Towards Building Backlinks and Link Popularity
February 15, 2022 |
SEO
Backlinks and your linking strategy play an important role in technical SEO. These helpful links can give your rankings a boost. When multiple other sites that Google considers...
Top Digital Marketing Trends in 2022
Staying ahead of the trends in digital marketing in 2022 has many moving parts. From SEO to video to interactive content, the digital landscape is changing as new technologies,...
Webinar Recap: Top Marketing Trends Impacting Your Business in...
January 31, 2022 |
Webinar Recap
In the webinar, Milestone President Benu Aggarwal and VP of Marketing Erik Newton shared their thoughts on the fastest-moving digital trends going into the new...
Milestone Tech Roundup 2021: Reviewing a Year of Great
January 25, 2022 |
Web Design and Promotion
2021 was a great year for Milestone as we innovated through the challenges of a fast-paced and dynamic market. With the Covid-19 pandemic restricting people’s movement,...
Amstar DMC Increases Impression Share by 209% and Clicks to...
January 18, 2022 |
Industry News
Amstar DMC provides world-class destination services and guided tours to individuals, travel agencies, tour operators, corporations, and meeting planners. Amstar DMC has a track...
Guide to Paid Media
January 15, 2022 |
Paid Media
Paid media can be an effective way to increase traffic and revenue. There are 10 primary paid channels to choose from and this guide will help you understand them...
1440 Multiversity Team Wins HSMAI Hospitality Hero Award...
HSMAI has recognized the compassion and achievement of the 1440 team with a 2021 HSMAI Adrian Hospitality Hero...
Guide to Google Quality Score and How It Impacts Ad Rank –...
January 11, 2022 |
Paid Media
What are quality score and ad rank? Where your paid search ad appears is the result of a number of factors. Ad Rank is a measure of content quality for the paid ads and landing...
6 Secrets to Top Converting Websites
January 11, 2022 |
Conversion Best Practices
How to Increase Pages Per Visit and Dwell Time | How to Decrease Bounce Rate | Conversion Rate Optimization No two websites are the same; yet there are aspects every brand should...
Guide to Choosing the Perfect CMS
January 8, 2022 |
Web Design and Promotion
Your website and mobile presence are the most powerful channels for driving direct leads and traffic to your business. Selecting the right content management system (CMS) for your...