Getting Emotional: Bringing Customers Into Your Brand’s...
November 1, 2022 |
Web Design and Promotion
When customers land on your website, you want them to pay attention. But what makes customers pay attention when they visit countless sites on a given day? Two elements will play...
11 Hotel Promotion Ideas for Holidays in 2023
October 28, 2022 |
Hotel, Local Promotion
Holidays are a time when businesses and hospitality providers try to drive big crowds and capture their spending. With the pandemic mostly winding down, more people are venturing...
SEO-First CMS: What Are the Key Challenges?
Milestone founder and President Benu Aggarwal will be speaking on this topic at SMX Next on November 16. Get some pre-insight below and register free now. Over 90% of digital...
Milestone Sweeping the 2022 Search Awards Programs: US Search,...
October 19, 2022 |
Industry News
Last week Milestone won 2 Search Engine Land awards or Landys for Commerce and Local results with their customers Sun Outdoors and SpeedPro. The winning Search Engine Land...
5 Reasons to Love Google’s Latest Analytics Tool: Google...
As Google deprecates Universal Analytics in favor of Google Analytics 4 (GA4) there are several changes on the horizon that website owners need to be aware of. Google Analytics 4...
Milestone CMS Page Studio: Deploy 100s to 1000s of Pages with...
October 7, 2022 |
Company news, Content Marketing, Digital Media Marketing, Search Experience Optimization, SEO, Site-CMS
In today’s fast-paced digital landscape ‘speed and scale’ is the name of the game. When deploying web pages at scale, businesses seek to minimize time and effort while...
What Is the Spatial Web and How Will Businesses Use It?
October 6, 2022 |
Web Design and Promotion
By Erik Newton, VP of Marketing at Milestone Inc. The spatial web is a digital environment that will start to blur the lines between the physical world and the digital world. The...
Planning Your 2023 Digital Marketing Budget
By Craig Carbonniere and Keith Brophy Key macroeconomic trends and hotel industry stats indicate that the recovery is well underway, occupancy rates and ADRs have been increasing,...
Understanding the Helpful Content Update. Are You and Your...
August 29, 2022 |
Google Update, SEO
By Erik Newton, VP of Marketing, Milestone Inc. If you are just asking yourself this question now, the answer may be no. If you have been using generic or curated content or using...
Is Your SEO Going Down?
August 29, 2022 |
SEO
By Erik Newton, VP of Marketing Read on to find out what may have happened to your traffic and what to do about it. Down and to the right in your analytics is the wrong way to...
Engage2022: Key Takeaways and Learnings
ENGAGE2022 Summary Milestone’s ENGAGE2022 brought top-notch thought leadership to you. The main goal of the conference was to educate the attendees, build community, and...
5 Moves Hotels Should Make to Enhance Digital Experience
As a growing number of people are looking for alternatives when it comes to workspaces following the COVID-19 pandemic, workcations have become a popular trend. Think about this...
Introducing Milestone’s Menu Manager for Searchable Menus
For a business to have an influence on its local ecosystem it needs to optimize its local listings to be relevant for customer queries online. This can be done by taking care of...
21 Amazing SEO, Local, and Site Facts and Data You Need to Know
Milestone Inc. has compiled the following key stats and facts to help you make sense of your site and data and make better digital marketing decisions. These facts are taken from...
Guide for Event and Trade Show Marketing
May 10, 2022 |
Digital Marketing Ideas, Digital Media Marketing
Company events and trade shows stand out as the way to reach your ideal customers and to network with other businesses in your industry. Even in our digital age, there’s no true...
Introducing Milestone’s SEO Panel: Defining the Power of SEO
May 10, 2022 |
SEO
Did you know that 84%1 of searches are now discovery? This means that search engines like Google are becoming a source of information and solutions for users, and ensuring your...
List of the Best Free Tools and Resources from Google
May 9, 2022 |
Digital Marketing Ideas, Digital Media Marketing
We know SEO is important and there are many different ways to implement a smart SEO strategy, but at the end of the day, it all boils down to answering a user’s query. ...
Top 10 Free Digital Marketing Certifications in 2023
May 4, 2022 |
Digital Media Marketing
A digital marketing certification could be the difference between landing a new job or losing the opportunity. 83% of employers are reporting a difficulty with...
How to Make a Great Explainer Video
May 4, 2022 |
Digital Marketing Ideas, Digital Media Marketing
Every business exists to solve a problem. Your business can solve a problem every time your product or service is bought by a consumer or other business. But before you can close...
Webinar Recap: 10 Must-Haves for Your SEO-First CMS in 2022
In the webinar, we discussed the 10 Must-Haves for Your SEO-First CMS in 2022 and how this will help in grabbing the high-visibility positions on search to drive engagement and...
Why Do Details on My Google Business Profile Keep Changing?
Maintaining a completely accurate listing of your business on Google can be difficult as there are multiple factors that contribute to the accuracy and completeness of your Google...
Franchise Marketing that Drives Growth
April 20, 2022 |
Digital Marketing Ideas, Digital Media Marketing
With the advent of countless digital platforms, enterprises are forced to invest in digital marketing to maintain consistent growth. As all franchise owners understand that...
Milestone in the Forrester Now Tech Agile CMS Report
April 18, 2022 |
Company news, Site-CMS
Agility in creating digital experiences is a competitive advantage in the current era. Forrester defines an Agile content management system as: “A platform that allows all...
How to Use Data-Driven Decisions to Create a Marketing Strategy
April 15, 2022 |
Digital Marketing Analytics
Due to the Covid-19 pandemic retailers, banks, restaurants, and many other sectors were forced into years of growth in digital penetration within the first few months of the...
How Does Website Personalization Work?
April 14, 2022 |
Web Design and Promotion
The wide availability of products and services across the Internet makes product and price differentiation more challenging. 20 years ago, businesses venturing into digital only...
How to Do Advertorial and Native Advertising
Content is considered the core of advertising today. However, it’s not easy to determine the best way to advertise that content. Advertorials and native advertising both serve...
Google Analytics 4: The Next Generation of Google Analytics
In July 2023, Google will end of life the current version of GA–Universal Analytics–and replace it with Google Analytics 4. Why you should migrate soon. Millions of...
How to Use a Content Strategist Role for Successful Inbound...
April 13, 2022 |
Web Design and Promotion
In today’s world, content marketing has become central to many brands’ inbound marketing strategy. Content marketing requires strategy, consistency, lots of creative...
Guide to Inbound Marketing
April 12, 2022 |
Digital Media Marketing, SEO
Inbound marketing is a methodology that focuses on drawing customers in, rather than pushing a company’s message out. Inbound marketing is about creating valuable content that...
Green Marketing and How It Can Help Build Engagement and...
April 11, 2022 |
Business Growth, Industry News
With climate change becoming more visible every year, the public has more interest in green practices and green businesses. You can see evidence of on the news and in social...