Guide to YouTube Optimization and YouTube SEO
Employing a specific YouTube and video strategy to drive your business success during 2022 will be key to ensuring your customer relationship will sustain and grow throughout...
Guide to Managing Reviews and Building Business Reputation
January 6, 2022 |
Social
Brand reputation and the reviews left online play a critical role in an organization’s ability to grow. They influence not only the number of customers willing to buy a product...
Guide to Social Media Marketing
January 5, 2022 |
Getting Social
Recent trends in social media usage have evolved more than ever and it is evident that social media will be a driving force for people. So, whether it’s for...
Top 10 Website Must-Haves for Hospitality
The days when a website was just a digital brochure are long gone; and as the technology to build and maintain websites evolve, the room for new ideas and practices keeps growing...
Guide to Content Marketing
January 4, 2022 |
Content Marketing
Content marketing is a potent marketing technique for engaging audiences and generating sales. The important thing to remember is that every written element of a campaign can...
New Research Shows SERP Rich Media Features Vary by Industry
December 27, 2021 |
SEO
Rich media and rich results in the SERPs are significant entities and points of entry for discovery in the customer journey. Rich media usually take more effort to create, but...
Top Local SEO Strategies for 2023
December 25, 2021 |
Local Search
Think of the last time you made a search on Google for information on a service or a product. You typed out your query and the search engine delivered a local business result that...
Hotel Strategies to Increase Traffic and Revenue
December 22, 2021 |
Hotel
By Keith Brophy, Senior Director of Hospitality Customer Success at Milestone Inc. LinkedIn Milestone has picked out some top proven strategies from its hotel strategy incubator...
Webinar Recap: Why FAQs Should Be a Significant Part of Your...
December 16, 2021 |
Web Design and Promotion
In the webinar, Michalla Mannino SEO Specialist at ABT electronics, Milestone Solutions Manager Brett Dugan and Milestone VP of Marketing Erik Newton discussed the...
Webinar Recap: How Hotels Can Capture More Weddings Business in...
December 10, 2021 |
Web Design and Promotion, Webinar Recap
In the meeting, hotel veteran Tammie Carlisle and marketer Erik Newton of Milestone have shared the latest data and some very specific recommendations of how you can capture as...
Forecast Predicts a Massive Increase in Weddings in 2022
December 8, 2021 |
Research, Web Design and Promotion
Weddings have started to rebound from the disruption in 2020 and 2021. It is a great opportunity to scale your marketing and create new packages for all sizes and budgets to...
Google Simplifies HowTo, QAPage and SpecialAnnouncement Schema
Schema is your ticket to entity optimization as it helps search engines understand the context of your web page content and map them to relevant queries online. Schema properties...
Heat Mapping of Driving Direction Requests Now Available for...
Google Maps is one of the most popular ways for customers to discover new businesses on local searches. With mobile searches growing in popularity, ensuring that your Google...
How Your CMS Can Help with Omnichannel Content Discovery
November 22, 2021 |
Content
With Google stating that it handles more than 2 trillion searches every year, and the numbers growing each year, the content for a business can be perceived as a needle in a...
3 Key Reasons to Add Social Media Links to Your Website
You have a great business website, and a strong social media presence. Sure, you have links back to your website on your Facebook, Twitter and Google+ accounts, but should you...
Top Business, Digital Marketing, and SEO Trends
As we get ready to say goodbye and good riddance to 2021, we need to assess what kind of a year 2022 will be and where we need to focus to stay ahead. Milestone Research working...
Milestone Inc. Joins Apple’s Trusted Data Network
As we continue to grow and expand our network in the local ecosystem to provide our clients with the most comprehensive suite of platforms to improve their overall digital...
Google Updates Q3: New Features and Updates, along with Better...
November 2, 2021 |
Local Search, SEO
Google, the premier search engine for the Internet, has released several updates to its services over the past quarter to continue its mission to “organize the world’s...
How to Use Schema as Your Insurance During Site Migrations
October 27, 2021 |
Web Design and Promotion
Site migration is basically the process of shifting a website from one domain to another either for the purpose of merging websites or rebranding and this can be a critical time...
Why Entity-Led Growth Matters in 2022
October 22, 2021 |
SEO
Google’s algorithm updates have focused on the queries to enhancing the user experience from single queries to using conversational language. These...
Guide to Measuring Hotel Marketing Success: Where SEO...
For most hoteliers, every Wednesday is STR Report Day and for them, that day is like Christmas morning–only that it comes 52 times, while Santa comes just once a year. That...
Drive Your Content Strategy Using Entity Optimization
October 21, 2021 |
SEO
With over 2 trillion searches being carried out every year according to Google, you’d need to think of all the ways that can get your content above your competition on search....
Planning Your 2022 Digital Marketing Budget
October 20, 2021 |
Digital Marketing Ideas
In our mid-year trends article we discussed how last year had been an exciting year for digital marketing with a focus on key trends impacting your online presence in 2022....
Why Entity-Based Search Is Key for Your SEO
October 14, 2021 |
Web Design and Promotion
The rising popularity of entities in SEO signals a dynamic shift in how we think about search. With intent and relevance increasingly driving what ranks on search engine results...
Benu Aggarwal a Featured Speaker at SMX November 9th and 10th
Milestone founder and President Benu Aggarwal will lead a session on why Entity Search Is Your Competitive Advantage. She will be speaking with industry veterans Bill Hunt of Back...
Webinar Recap: Top Tips To Create Best-In-Class Web And Mobile...
October 4, 2021 |
Site-CMS, Webinar Recap
In this webinar, Milestone’s experts Anil Aggarwal, CEO and Erik Newton, VP of Marketing, discussed key trends impacting web/mobile experiences. Here are the key takeaways from...
Milestone Inc. Partners with Nextdoor – the Largest...
Making sure you are where your customers are is crucial to any business, and that’s why it’s important for any local business to have a robust local listing management system....
Why FAQs Should Be An Integral Part of Your SEO Strategy
If FAQs are not yet an integral part of your marketing and SEO strategy, they need to be. When we say this, we get a common reaction, “Really? Are they really that effective?”...
Winning With Wedding Questions & Answers
August 20, 2021 |
FAQ Manager, Web Design and Promotion
One of our Florida hotel clients needed help getting more RFPs from wedding planners and couples. Knowing that FAQs are a highly visible search feature, we provided the client...
The Pandemic’s Impact on Travel Habits
Yes, we’re all very excited about the surge in travelers now. As of late July, we’re now seeing more people pass through TSA Checkpoints than we have since October 2020!...