The Mysterious Case of Google’s Vanishing Local Packs?
May 30, 2023 |
Local Promotion, Local Search
The Mysterious Case of Google’s Vanishing Local Packs has left the SEO community in awe and speculation. Google, the search giant, seems to be quietly reducing the number of...
Google I/O: How Your Business Needs to Adapt to Google’s...
May 24, 2023 |
Industry News
It’s a wrap as far as Google’s annual I/O conference is concerned and the theme across their innovations is none other than Artificial Intelligence. Of course, the...
Top Strategies to Boost Your Hotel’s Bookings and Revenue...
May 24, 2023 |
Hotel, Web Design and Promotion
The hospitality industry is one of the hardest hit during an economic recession. During a downturn, customers cut back on discretionary spending, which includes travel and hotel...
The Rise of Micro-Weddings: How Hotels Can Tap into this Growing...
May 17, 2023 |
Hotel, Web Design and Promotion
The allure of micro-weddings has been on the rise in recent years as couples seek more intimate, personalized, and budget-friendly ways to tie the knot. This shift presents a...
Helpful Content Strategy in 2023 – 5 Steps for Measurable...
Effective content marketing in 2023 requires brands to prioritize high-quality, useful content creation that resonates with their target audience. What is helpful...
Why Are Schemas Important for SEO?
April 5, 2023 |
SEO
One of the most overlooked SEO practices is the use of schemas to properly tag your website content. If you are looking for some practical advice on schemas, how they benefit your...
Why Content Discovery, Omnichannel Experience, and Acquisition...
March 31, 2023 |
Site-CMS, Webinar Recap
The digital landscape has transformed the way businesses create and deliver content, and how customers interact with it. However, with advancements come challenges, particularly...
The Influence of Chatbots and ChatGPT on Digital Marketing:...
Digital marketing is a constantly evolving landscape that embraces emerging technologies to improve customer experiences and streamline business processes. One such technology...
The Evolution of Local Search: Optimizing Your Business for...
In today’s digital world, local search has become an essential aspect of a successful marketing strategy for businesses of all sizes. With more consumers relying on the...
Milestone Inc. Launches Schema Validator – A Free Tool To...
March 24, 2023 |
Web Design and Promotion
The biggest challenge for businesses today is that 90% of their digital content has no audience. While the content could be absolutely perfect, it does not rank in the high...
Tips For Upgrading Your Credit Union Member Online Experience
March 14, 2023 |
Banking, Web Design and Promotion
The best advice for upgrading your website may be the toughest: Learn to view your site through the eyes of your audiences: 1) as if you were a newbie, seeing the site for the...
ChatGPT: Will It Revolutionize the Digital Marketing & SEO...
March 10, 2023 |
Digital Media Marketing, Industry News, Local Search, Search Experience Optimization, SEO
ChatGPT – it has passed the US medical licensing exam, and the Bar and MBA exams (with a few hiccups, of course) and has made history for the fastest-growing consumer...
Succeeding with Google’s Helpful Content Update and Lens...
March 2, 2023 |
Google Update, Web Design and Promotion
For modern businesses, staying on top of the latest developments with Google has become vital to bringing in new customers. The search engine giant continues to look for ways to...
Marketing Strategies for the Hospitality Industry in a...
February 27, 2023 |
Hotel, Webinar Recap
How digitization is transforming the hospitality industry and impacting customer behavior, necessitating new marketing strategies for hoteliers. In the aftermath of...
Five Reasons Your Hotel Website Needs a Makeover
February 13, 2023 |
Hotel, Web Design and Promotion
With the hotel industry evolving and travel returning to normal, keeping up with the competition and having a website that stands out is crucial-ensuring that your website is...
Conquering the Marketing Challenges Healthcare Offices Face in...
Operating a successful healthcare business is more challenging today than ever before. Healthcare worker shortages, ongoing inflation-related worries, and finding ways to acquire...
Tracking and Visibility in a Post-Cookie World
January 23, 2023 |
SEO
Consumer privacy is disrupting the digital advertising ecosystem, namely, it is accelerating the end of third-party cookies. To address the increasing demand from users for...
Capturing Current Travelers: Demographic Data and Trends
January 18, 2023 |
Industry News, Research
The pandemic caused considerable disruption to the travel industry. For over a year, restrictions kept people home. Now, these regulations have begun to loosen, but new trends...
Grow Your CU Membership with Gen X & Millennials
January 17, 2023 |
Banking
Credit union membership is growing: Over the last five years, average credit union membership has increased by over 7,600 to 132 million members nationally, a number that...
Generative AI and Your Business Content: What You Need to Know
January 16, 2023 |
Content Marketing, Industry News
Using artificial intelligence, AI, to generate textual content has recently created considerable buzz across industries. AI can now pass for a human in text, which has...
Trends in Local Marketing for 2023, Milestone Webinar Recap
Renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for 2023 in a recent webinar. These...
How Automation Can Help with Labor Shortages in Hotels
December 29, 2022 |
FAQ Manager, Hotel
Hotels and resorts across the globe are feeling the impact of recent labor shortages, with rising demand for experienced workers at an all-time high. Is automation the solution?...
The Virginia Consumer Data Protection Act: What You Need to Know
December 29, 2022 |
Industry News
Virginia is the latest state to protect consumers browsing online. We will walk you through what you need to know about these regulations and how you can protect your business and...
US Hotels Eclipse 2019 Occupancy Rates
December 28, 2022 |
Hotel
In one important way, the US hotel industry has put the pandemic in the rearview mirror with mid-December room occupany at 54.5%, up 9% from the equivalent week in...
Banking in 2023: Insights from the BAI Banking Strategies Report
The year 2022 was dominated by big economic questions as people watched the mortgage interest rates increase dramatically and talks of an impending recession shadowed news cycles....
Organic Is the Go-To Channel in a Tough Economy
December 20, 2022 |
SEO
Organic is the largest channel, generates the most leads, and contributes the highest share of revenue for most sites according to Milestone Inc. research of hundreds of...
5 Top Digital Trends and Must-Haves for Search Marketers in 2023
December 16, 2022 |
Digital Marketing Ideas
Google released several algorithm updates in 2022. These algorithm updates can be classified into three broad categories. Core algorithm updates: Make search better and...
14 Ways Hotels Can Increase Group Bookings in 2023
December 16, 2022 |
Web Design and Promotion
Moving into 2023, the hotel industry faces several factors impacting business and leisure travel. On one side, the past few years of COVID restrictions mean that people have a...
How To Generate Merchant Listings Rich Results in the SERPs
December 7, 2022 |
SEO
In 2021, global e-commerce surpassed $5.2 trillion. The convenience of shopping from your mobile device or computer from the comfort of your home appeals to customers worldwide...
Guide to Image Optimization for SEO, Site Experience, and...
December 7, 2022 |
SEO
People like images. They engage more with posts and articles with visuals applicable to the text. As you develop content for your website, including pictures across your pages can...