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Milestone Inc. Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone Inc. blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
How to Optimize for AI Overviews and AI Powered Search

How to Optimize for AI Overviews and AI Powered Search

Google’s AI Overviews (formerly known as Google Search Generative Experience) started rolling out in the US from May 14.   In spite of this rollout being the first iteration...
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Webinar Recap: How to Secure Digital Presence and Grow Revenue...

June 14, 2024   |   Webinar Recap
During the session, the fireside chat between Barry Schwartz and Benu Aggarwal provided insights into the current trends in the search industry and how AI-powered search is...
Fireside chat - Recap

Fireside Chat Recap: Evolution of Digital Experiences for Banks...

May 23, 2024   |   Banking, Webinar Recap
During the fireside chat session, our industry experts delivered insights on the banking customer journey, personalization, and the role of first-party data, images, videos, FAQs....
Office Hours Recap: Hospitality Tips

Office Hours Recap: Hospitality Tips – Drive Engagement...

May 16, 2024   |   Hotel, Webinar Recap
During the session, our industry experts shared how hotel business can harness the potential of AI-driven marketing for content creation, guest engagement, and optimizing our...
Hospitality Content Tip #2: Boost Property Interest: Highlight Local Activities & Attractions for Guests

Hospitality Content Tip #2: Boost Property Interest: Highlight...

May 15, 2024   |   Content Marketing
If you’re looking to draw travelers and boost bookings at your property, remember—it’s not just about listing your amenities. Guests choose more than just a place to...
Webinar Recap: How to Convert Your Credit Union and Bank Website into a Customer Acquisition Channel

Webinar Recap: How to Convert Your Credit Union and Bank Website...

April 11, 2024   |   Banking, Webinar Recap
During the webinar, our industry experts Mike Supple and Sathya Krishnamurthy shared valuable insights into the key digital trends affecting financial services, along with the top...
Hospitality Content Tip: Improve Engagement & Guest Experiences by Crafting Personalized Itineraries

Hospitality Content Tip: Improve Engagement & Guest...

April 9, 2024   |   Web Design and Promotion
Engaging guests goes beyond mere transactions; it’s about crafting immersive experiences that leave a lasting impression. One effective way to achieve this is through the...
Role of Schema in AI-Search

Why You Need Schema to Optimize for Google’s Search Generative...

March 20, 2024   |   Schemas
While Google’s Search Generative Experience (SGE) is imminent, the pertinent question arises: how can businesses optimize for search visibility in this new landscape? To start,...
Watch On-Demand: Taking Bold Steps

Watch On-Demand: Taking Bold Steps

March 8, 2024   |   Leadership
On International Women’s Day, we brought together a diverse group of accomplished female leaders to share their stories of perseverance, focus, mindset, grit, and passion....
Is Your CMS Holding You Back? Consider A Microservice-based CMS Architecture to Power Scalability

Is Your CMS Holding You Back? Consider A Microservice-based CMS...

February 26, 2024   |   Site-CMS, Web Design and Promotion
Choosing a CMS is beyond just content management, it’s selecting the architecture that underpins your scalability, availability, performance, and security – ultimately...
Page Experience Update: Interaction to Next Paint IN, First Input Delay OUT!

Page Experience Update: Interaction to Next Paint IN, First...

February 16, 2024   |   Industry News, Web Design and Promotion
Since its launch in 2021, the Page Experience Algorithm has been an important ranking signal for websites. On one hand, it gives Google the right to judge whether a website is...
Optimize the Customer Journey and Path to Purchase in 2024 with AI-First Search

Webinar recap: How to Optimize the Customer Journey and Path to...

January 11, 2024   |   Hotel, Webinar Recap
During the webinar, industry experts Benu Aggarwal and Noreen Henry provided valuable insights into the changes in travel behavior and the challenges faced by the industry. They...
Taking Bold Steps Key Take-ways from our Speakers Curating Future

Taking Bold Steps | Key Take-ways from our Speakers | Curating...

April 7, 2024   |   Leadership
Benu Aggarwal President & Founder – Milestone Inc. Key Take-Aways: Curate Future: Do Not Second Guess Yourself – Commitment, Clarity and Aligning...
Managing Organizations

Taking Bold Steps | Key Take-ways from our Speakers | Managing...

April 2, 2024   |   Leadership
Benu Aggarwal President & Founder – Milestone Inc. Key Take-Aways: Manage Organization: Agile Values and Principles Peak Performance – Build an amazing heart...
Managing Your Self

Taking Bold Steps | Key Take-ways from our Speakers | Managing...

March 28, 2024   |   Leadership
Benu Aggarwal President & Founder – Milestone Inc. Key Take-Aways: Manage Yourself: Mindset – Growth & Infinite – Curious Mind and Love for Learning – Rather...
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