HSMAI has honored Milestone Inc. with two silver Adrian Awards for its contribution during the pandemic and how it helped the industry by offering them expertise around business recovery and crisis communication. Milestone Inc. is recognized for the following outstanding campaigns and industry leadership:
- Marriott digital services and Milestone Inc. — “What to expect” crisis communication websites to restore customer trust and traffic during the pandemic
- Milestone Inc. leads COVID-19 response with crisis-recovery-growth (CRG) framework and campaign
- Milestone Sr. Director of Sales, Craig Carbonniere awarded HSMAI’s Top 25 Minds of 2020
In March 2020, Milestone acted quickly to help the hospitality community respond to the crisis. It developed a crisis recovery growth integrated campaign, which included webinars, emails, and social media posts that focused on coronavirus-related content to offer support for the hospitality community. The goal was to help everyone from small, economy-sized hotels to independent or large-scale brands.
With our client, Marriott Digital Services, the Milestone team deployed a scalable solution for thousands of Marriott hotels to provide custom information, called “What to Expect,” to alleviate potential guest’s concerns and help them move forward in their booking journey. We helped the client deploy a fast and cost-effective custom message to distribute Covid-19-related information on each location’s website.
This is the 64th edition of the HSMAI Adrian awards recognized excellence in advertising, public relations, and digital marketing. Out of over 600 entries submitted in 2020, Milestone’s work was judged exceptional by hospitality, travel, tourism, and media experts. The focus of the 2020 HSMAI Adrian awards was on best practices, innovation, and community and our work is among the best ways and designs that are empowering recovery.
To learn more about our award-winning services and software solutions, you can send us an email at [email protected] or call us at +1 408 200 2211.