ChatGPT: Will It Revolutionize the Digital Marketing & SEO...
March 10, 2023 |
Digital Media Marketing, Industry News, Local Search, Search Experience Optimization, SEO
ChatGPT – it has passed the US medical licensing exam, and the Bar and MBA exams (with a few hiccups, of course) and has made history for the fastest-growing consumer...
Succeeding with Google’s Helpful Content Update and Lens...
March 2, 2023 |
Google Update, Web Design and Promotion
For modern businesses, staying on top of the latest developments with Google has become vital to bringing in new customers. The search engine giant continues to look for ways to...
Marketing Strategies for the Hospitality Industry in a...
February 27, 2023 |
Hotel, Webinar Recap
How digitization is transforming the hospitality industry and impacting customer behavior, necessitating new marketing strategies for hoteliers. In the aftermath of...
Five Reasons Your Hotel Website Needs a Makeover
February 13, 2023 |
Hotel, Web Design and Promotion
With the hotel industry evolving and travel returning to normal, keeping up with the competition and having a website that stands out is crucial-ensuring that your website is...
Conquering the Marketing Challenges Healthcare Offices Face in...
Operating a successful healthcare business is more challenging today than ever before. Healthcare worker shortages, ongoing inflation-related worries, and finding ways to acquire...
Tracking and Visibility in a Post-Cookie World
January 23, 2023 |
SEO
Consumer privacy is disrupting the digital advertising ecosystem, namely, it is accelerating the end of third-party cookies. To address the increasing demand from users for...
Capturing Current Travelers: Demographic Data and Trends
January 18, 2023 |
Industry News, Research
The pandemic caused considerable disruption to the travel industry. For over a year, restrictions kept people home. Now, these regulations have begun to loosen, but new trends...
Grow Your CU Membership with Gen X & Millennials
January 17, 2023 |
Banking
Credit union membership is growing: Over the last five years, average credit union membership has increased by over 7,600 to 132 million members nationally, a number that...
Generative AI and Your Business Content: What You Need to Know
January 16, 2023 |
Content Marketing, Industry News
Using artificial intelligence, AI, to generate textual content has recently created considerable buzz across industries. AI can now pass for a human in text, which has...
Trends in Local Marketing for 2023, Milestone Webinar Recap
Renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for 2023 in a recent webinar. These...
How Automation Can Help with Labor Shortages in Hotels
December 29, 2022 |
FAQ Manager, Hotel
Hotels and resorts across the globe are feeling the impact of recent labor shortages, with rising demand for experienced workers at an all-time high. Is automation the solution?...
The Virginia Consumer Data Protection Act: What You Need to Know
December 29, 2022 |
Industry News
Virginia is the latest state to protect consumers browsing online. We will walk you through what you need to know about these regulations and how you can protect your business and...
US Hotels Eclipse 2019 Occupancy Rates
December 28, 2022 |
Hotel
In one important way, the US hotel industry has put the pandemic in the rearview mirror with mid-December room occupany at 54.5%, up 9% from the equivalent week in...
Banking in 2023: Insights from the BAI Banking Strategies Report
The year 2022 was dominated by big economic questions as people watched the mortgage interest rates increase dramatically and talks of an impending recession shadowed news cycles....
Organic Is the Go-To Channel in a Tough Economy
December 20, 2022 |
SEO
Organic is the largest channel, generates the most leads, and contributes the highest share of revenue for most sites according to Milestone Inc. research of hundreds of...
5 Top Digital Trends and Must-Haves for Search Marketers in 2023
December 16, 2022 |
Digital Marketing Ideas
Google released several algorithm updates in 2022. These algorithm updates can be classified into three broad categories. Core algorithm updates: Make search better and...
14 Ways Hotels Can Increase Group Bookings in 2023
December 16, 2022 |
Web Design and Promotion
Moving into 2023, the hotel industry faces several factors impacting business and leisure travel. On one side, the past few years of COVID restrictions mean that people have a...
How To Generate Merchant Listings Rich Results in the SERPs
December 7, 2022 |
SEO
In 2021, global e-commerce surpassed $5.2 trillion. The convenience of shopping from your mobile device or computer from the comfort of your home appeals to customers worldwide...
Guide to Image Optimization for SEO, Site Experience, and...
December 7, 2022 |
SEO
People like images. They engage more with posts and articles with visuals applicable to the text. As you develop content for your website, including pictures across your pages can...
How to Track and Measure Schema Markup Impact
December 5, 2022 |
SEO
More than half of sites Milestone tested showed some schema markup. But as you talk to SEOs and read on the internet, people are not certain they can detect an impact. There are...
HSMAI Honors Milestone Inc with Four Adrian Awards for Digital...
November 29, 2022 |
Award Winning
We are proud to announce that Milestone Inc will be honored for travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI) at the...
How to Market & Message In a High Interest Rate Environment
November 28, 2022 |
Industry News, Web Design and Promotion
Credit Unions throughout the U.S. are working hard to provide the right mix of services to members during the current period of inflation and high interest rates. The challenge is...
Holiday Season Is Here: Drive Search Visibility with Google...
November 26, 2022 |
Web Design and Promotion
As we get into the hustle of the holiday season, making your Google Business profile (formely Google My Business or GMB) data accurate and relevant should be your focus to make it...
Webinar Recap: Critical Digital Marketing Trends for 2023
November 17, 2022 |
Digital Marketing Ideas, Webinar
In this session, Milestone experts shared extremely useful information on digital marketing trends and must-have solutions for 2023. These included useful insights on multisearch,...
Generational Patterns that Financial Services Marketers Should...
November 15, 2022 |
SEO
The rapid development of technology and shifting social priorities has resulted in generational patterns between Boomers, Gen X, Millennials, and Gen Z that can be useful to...
How to Scale Your Enterprise SEO with Schemas and FAQs
Drive value by enabling schemas and FAQs across your digital properties Schemas, FAQs, and entity search optimization strategies can significantly improve content visibility...
Audience-Driven Email: How to Make Your Emails More Relevant
November 9, 2022 |
Conversion Best Practices, Digital Marketing Ideas
By Lisa Phillips, Executive Vice President & Chief Operating Officer – Clairvoyix Location, location, location – it’s the number one rule in real...
Top 10 Tips to Market Your Credit Union in 2023
November 7, 2022 |
Banking, Digital Marketing Ideas
Where to invest your time, effort, and resources to maximize your impact Headwinds point to a tougher economic environment for consumers worldwide, higher interest rates, and a...
Why Hotels Are Better Than Airbnbs
November 7, 2022 |
Hotel
By Keith Brophy, Senior Director of Hospitality Customer Success at Milestone Inc. LinkedIn Since its introduction back in 2008, Airbnb has been marketed as an alternative to...
Taking Your Site to the Next Level With Storytelling
November 4, 2022 |
Web Design and Promotion
When a user lands on your website, it’s not enough to just catch their attention. You want to keep it. The end goal, after all, is to create connections and ultimately lead them...