How Website Schemas Assist with Google’s Search Generative...
June 28, 2023 | Google Update, Schemas
In today’s digital era, where artificial intelligence (AI) powers search engines, it is crucial for businesses to optimize their online presence to stay ahead of the...
Embrace the Future of Search with Google’s Generative...
June 12, 2023 | Industry News
Google’s new Search Generative Experience (SGE) significantly changes how search results surface to users. Google has been experimenting with AI-driven and semantic (Search...
The Mysterious Case of Google’s Vanishing Local Packs?
May 30, 2023 | Local Promotion, Local Search
The Mysterious Case of Google’s Vanishing Local Packs has left the SEO community in awe and speculation. Google, the search giant, seems to be quietly reducing the number of...
Google I/O: How Your Business Needs to Adapt to Google’s...
May 24, 2023 | Industry News
It’s a wrap as far as Google’s annual I/O conference is concerned and the theme across their innovations is none other than Artificial Intelligence. Of course, the...
Top Strategies to Boost Your Hotel’s Bookings and Revenue...
May 24, 2023 | Hotel, Web Design and Promotion
The hospitality industry is one of the hardest hit during an economic recession. During a downturn, customers cut back on discretionary spending, which includes travel and hotel...
The Rise of Micro-Weddings: How Hotels Can Tap into this Growing...
May 17, 2023 | Hotel, Web Design and Promotion
The allure of micro-weddings has been on the rise in recent years as couples seek more intimate, personalized, and budget-friendly ways to tie the knot. This shift presents a...
Helpful Content Strategy in 2023 – 5 Steps for Measurable...
Effective content marketing in 2023 requires brands to prioritize high-quality, useful content creation that resonates with their target audience. What is helpful...
Why Content Discovery, Omnichannel Experience, and Acquisition...
March 31, 2023 | Site-CMS, Webinar Recap
The digital landscape has transformed the way businesses create and deliver content, and how customers interact with it. However, with advancements come challenges, particularly...
Milestone Inc. Launches Schema Validator – A Free Tool To...
March 24, 2023 | Web Design and Promotion
The biggest challenge for businesses today is that 90% of their digital content has no audience. While the content could be absolutely perfect, it does not rank in the high...
Tips For Upgrading Your Credit Union Member Online Experience
March 14, 2023 | Banking, Web Design and Promotion
The best advice for upgrading your website may be the toughest: Learn to view your site through the eyes of your audiences: 1) as if you were a newbie, seeing the site for the...
Succeeding with Google’s Helpful Content Update and Lens...
March 2, 2023 | Google Update, Web Design and Promotion
For modern businesses, staying on top of the latest developments with Google has become vital to bringing in new customers. The search engine giant continues to look for ways to...
Marketing Strategies for the Hospitality Industry in a...
February 27, 2023 | Hotel, Webinar Recap
How digitization is transforming the hospitality industry and impacting customer behavior, necessitating new marketing strategies for hoteliers. In the aftermath of...
Five Reasons Your Hotel Website Needs a Makeover
February 13, 2023 | Hotel, Web Design and Promotion
With the hotel industry evolving and travel returning to normal, keeping up with the competition and having a website that stands out is crucial-ensuring that your website is...
Conquering the Marketing Challenges Healthcare Offices Face in...
Operating a successful healthcare business is more challenging today than ever before. Healthcare worker shortages, ongoing inflation-related worries, and finding ways to acquire...
Grow Your CU Membership with Gen X & Millennials
January 17, 2023 | Banking
Credit union membership is growing: Over the last five years, average credit union membership has increased by over 7,600 to 132 million members nationally, a number that...
Generative AI and Your Business Content: What You Need to Know
January 16, 2023 | Content Marketing, Industry News
Using artificial intelligence, AI, to generate textual content has recently created considerable buzz across industries. AI can now pass for a human in text, which has...
How Automation Can Help with Labor Shortages in Hotels
December 29, 2022 | FAQ Manager, Hotel
Hotels and resorts across the globe are feeling the impact of recent labor shortages, with rising demand for experienced workers at an all-time high. Is automation the solution?...
The Virginia Consumer Data Protection Act: What You Need to Know
December 29, 2022 | Industry News
Virginia is the latest state to protect consumers browsing online. We will walk you through what you need to know about these regulations and how you can protect your business and...
Banking in 2023: Insights from the BAI Banking Strategies Report
The year 2022 was dominated by big economic questions as people watched the mortgage interest rates increase dramatically and talks of an impending recession shadowed news cycles....
Organic Is the Go-To Channel in a Tough Economy
December 20, 2022 | SEO
Organic is the largest channel, generates the most leads, and contributes the highest share of revenue for most sites according to Milestone Inc. research of hundreds of...
5 Top Digital Trends and Must-Haves for Search Marketers in 2023
December 16, 2022 | Digital Marketing Ideas
Google released several algorithm updates in 2022. These algorithm updates can be classified into three broad categories. Core algorithm updates: Make search better and...
14 Ways Hotels Can Increase Group Bookings in 2023
December 16, 2022 | Web Design and Promotion
Moving into 2023, the hotel industry faces several factors impacting business and leisure travel. On one side, the past few years of COVID restrictions mean that people have a...
How To Generate Merchant Listings Rich Results in the SERPs
December 7, 2022 | SEO
In 2021, global e-commerce surpassed $5.2 trillion. The convenience of shopping from your mobile device or computer from the comfort of your home appeals to customers worldwide...
Guide to Image Optimization for SEO, Site Experience, and...
December 7, 2022 | SEO
People like images. They engage more with posts and articles with visuals applicable to the text. As you develop content for your website, including pictures across your pages can...
HSMAI Honors Milestone Inc with Four Adrian Awards for Digital...
November 29, 2022 | Award Winning
We are proud to announce that Milestone Inc will be honored for travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI) at the...
How to Market & Message In a High Interest Rate Environment
November 28, 2022 | Industry News, Web Design and Promotion
Credit Unions throughout the U.S. are working hard to provide the right mix of services to members during the current period of inflation and high interest rates. The challenge is...
Webinar Recap: Critical Digital Marketing Trends for 2023
November 17, 2022 | Digital Marketing Ideas, Webinar
In this session, Milestone experts shared extremely useful information on digital marketing trends and must-have solutions for 2023. These included useful insights on multisearch,...
Generational Patterns that Financial Services Marketers Should...
November 15, 2022 | SEO
The rapid development of technology and shifting social priorities has resulted in generational patterns between Boomers, Gen X, Millennials, and Gen Z that can be useful to...
Audience-Driven Email: How to Make Your Emails More Relevant
November 9, 2022 | Conversion Best Practices, Digital Marketing Ideas
By Lisa Phillips, Executive Vice President & Chief Operating Officer – Clairvoyix Location, location, location – it’s the number one rule in real...
Why Hotels Are Better Than Airbnbs
November 7, 2022 | Hotel
By Keith Brophy, Senior Director of Hospitality Customer Success at Milestone Inc. LinkedIn Since its introduction back in 2008, Airbnb has been marketed as an alternative to...