Universal Search and How Rich Media Content Increases SERP...
February 5, 2021 | SEO
With the introduction of Google’s “Universal Search” back in May of 2007, brands have long become accustomed to the importance of optimizing a variety of different types of...
Google Introduces Subtopic Rankings, a New SEO Opportunity
January 18, 2021 | SEO
Google has confirmed that they launched their new subtopic rankings for certain queries. Learn what they did and how to use...
Usability Best Practices: How to Make Your Web Site Easy to Use...
January 12, 2021 | Speaking Our Minds, Web Design and Promotion
Website usability is the act of ensuring a website is highly interactive, engaging, clean and easily used by all potential customers. The aim is to suitably develop a website that...
Using AMP Increases Speed, Core Vitals, Rank, Traffic, and...
January 1, 2021 | SEO
AMP will get your site ready for Google’s User Experience Update. Now more than ever is the time to implement AMP. With Google announcing the Core Web Vitals metric and its...
Top 10 Tips on Your Digital Marketing Roadmap to Success in 2022
January 1, 2021 | Digital Marketing Ideas
Get your plan ready and set to go in 2022. Learn the top questions you should answer before you build out your digital marketing...
Guide to FAQ Best Practices
December 29, 2020 | Web Design and Promotion
Every search query is a question, so every search result listing should be an answer. This could not be more true for frequently asked questions or FAQs, and that is why Google...
Guide to Pay-Per-Click Marketing, PPC & Paid Search...
December 29, 2020 | Paid Media
Pay-per-click advertising is a popular media option because it virtually guarantees traffic with the media spend, whereas impression-based media buys can get exposure and cost but...
Social Media Starfish
December 17, 2020 | Getting Social
The Social Media Starfish is a diagram created by Robert Scoble to illustrate the different channels that people are using to interact on the web. This is a great way to visualize...
What Recent Changes to Google Shopping Mean for Your Business
November 10, 2020 | Google Update, Industry News
Recent data has indicated that the pandemic, and the shift it has caused towards online shopping, has accelerated ecommerce trends by about 5 years. In the second quarter...
Holiday Shopping with COVID Highlights Digital Transformation...
October 30, 2020 | Industry News
When the novel coronavirus pandemic began to spread rapidly around the globe, it forced customers to change many of their shopping habits and accelerated the adoption of...
Webinar Recap: Banking and Financial Services Digital Marketing...
In this webinar, Jeanne Hussin, VP of Marketing for Evergreen Home Loans, and Erik Newton, Milestone VP of Marketing, discussed digital marketing, social media, and website...
Top 12 Digital Trends for 2020 Mid-Year-COVID-19, content,...
August 28, 2020 | Google Update
The onset of the COVID-19 pandemic and its impact has crashed across the globe—resulting in businesses coming to a screeching halt and a market slump and now...
Webinar Recap: Financial Services and Bank Marketing in a...
In this webinar, we covered a fresh new point of view on the centrality of Google in digital marketing, how two Fortune 500 banks are leading digital transformation in...
Healthcare Marketing SEO During the Pandemic and Beyond
July 23, 2020 | Healthcare, SEO
Milestone developed the crisis, recovery and growth framework that was developed in early March, since we have hundreds of customers and all kinds of businesses that need advice...
Webinar Recap: Leadership lessons by Chip Conley
Focus on your organization’s culture, accept learning opportunities, grow your skills, problem-solve for your customers, use a growth mindset, and practice mindfulness. In this...
Black Lives Matter
June 10, 2020 | Social Responsibility
The time has come to take a stand The last 2 weeks have been quite a roller coaster ride for all of us. As the spread of COVID was gradually under control and the country was...
Webinar Video: Covid-19 CRG Local Search
In this webinar, Milestone experts presented the Covid-19 Crisis-Recovery-Growth local search strategy, including key priorities, case studies, and tactics for search marketers to...
Webinar Video: SEO after Covid19
In this webinar, Milestone experts presented the Covid-19 Crisis-Recovery-Growth strategy including key priorities, case studies and tactics for search marketers to use as they...
Webinar video: Covid-19 Crisis-Recovery-Growth
April 3, 2020 | Webinar
Milestone has developed and begun implementing the Covid-19 Crisis-Recovery-Growth strategy and wants to share it with the community. We have identified the 5 priority things...
Senate Coronavirus Aid Bill
March 27, 2020 | Industry News
Details of the US Coronavirus Aid Bill The US Senate and House passed a massive aid bill, S. 3548, The Corona Aid, Relief, and Economic Security (CARES) Act, to shore up the...
Top tips to work from home effectively
March 18, 2020 | Industry News, Speaking Our Minds
For many organizations and professionals, working from home was increasing because of the distributed nature of domestic or international teams, to attract a larger talent pool,...
Webinar video: Generate more leads and revenue on Yelp
February 24, 2020 | Web Design and Promotion
Watch and share the video, and download the slides. Today, approximately 100 Million unique visitors come to Yelp monthly for business information, insights and reviews. In a...
Top Social Media Trends for 2020
December 18, 2019 | Getting Social
Social media marketing is an ever-changing game. Having effective marketing campaigns does not always mean jumping on the latest trend or spending thousands of hours in a locked...
Webinar Recap: Taking on the 2020 Hospitality Digital Marketing...
August 30, 2019 | Webinar
What preparations should your organization should be making, and which trends/channels/technologies are going have the biggest impact for hotel's...
Webinar Recap: 2019 State of Local Search & How to Get Your...
April 18, 2019 | Local Search, Webinar
Our April. 17 webinar covered the best strategies that location-based businesses (hotels, restaurants, banks, retailers, etc.) can implement in 2019, to bring customers into...
Introduction to Flickr
November 24, 2018 | Industry News
Photo sharing is a segment within social media that allows users to upload and share digital images with other people online. Flickr is recognized among the top photo management...
Webinar Recap: Introducing the New Milestone Presence Cloud
In the webinar we showed off a demo of our new Milestone Presence Cloud platform. If you missed out, you can click the button below to see the...
How to Improve Yelp Management and Results
June 27, 2018 | Local Search
Milestone's combination of exceptional software and Yelp certified ads (YACP) partnership means you can finally make Yelp work for...
Case Study: The Impact of Google posts on visibility, CTR,...
February 6, 2018 | Case Study, Search Experience Optimization
The numbers show a high correlation between the time at which the Google posts were made, and the change in the rankings of the URL directly associated with the Google My Business...
Milestone Enhances Local Events Publishing Platform with New...
Milestone’s Local Events can now push events to Facebook Local and Eventbrite and can be deployed on non-Milestone CMS...