SEO Click Curves: Rich SEO Results Get 58 Clicks Per 100...
January 1, 2021 | SEO
No-click searches are the minority of searches when rich media is present in the SERPs. The click curve has a significant influence on the traffic each site can get from organic...
Using AMP Increases Speed, Core Vitals, Rank, Traffic, and...
January 1, 2021 | SEO
AMP will get your site ready for Google’s User Experience Update. Now more than ever is the time to implement AMP. With Google announcing the Core Web Vitals metric and its...
Top 5 Digital Metrics for Hotels
By Keith Brophy, Senior Director of Hospitality Customer Success at Milestone Inc. LinkedIn If you have some slow days toward the end of the year, take a look at your reporting...
Why Is SEO Important?
December 12, 2020 | SEO
There are many reasons SEO is important and will help drive your business. Here are the top 10 reasons. SEO is the largest channel. If you exclude Direct as a channel, SEO will be...
Guide to Video Marketing: Driving Engagement Across Industries
Video marketing has become an increasingly important part of a successful marketing strategy. A full 92 percent of marketers report that they use video in their marketing...
Google Has Rolled Out the December 2020 Core Algorithm Update
December 8, 2020 | SEO
While the search engine rolls out algorithm updates every few days, every 3-4 months they roll out a broad core algorithm update which causes heads to turn in the SEO...
7 Steps to Accelerate Your Digital Transformation
The importance of digital transformation became very clear with the pandemic in 2020. Businesses had become more digital to stay alive, and those businesses that were more digital...
Milestone Schema Manager – Deploy Error-Free Advanced...
November 30, 2020 | Search Experience Optimization, SEO
Milestone’s new product – Schema Manager – takes a revolutionary approach to drive visibility of your website with advanced schemas, MINUS all complexities that schema...
Engage2020 Summary
Milestone experienced record registration for the Engage2020 virtual event held on November 12. There were almost 1000 registrants from 5 continents with an equal mix of customers...
Milestone Reviews: The One-Stop Shop to Manage Your Reputation,...
Over the last few years, consumer reviews have become an important aspect in the customer-buying journey for businesses online. Reviews assure potential customers of the product...
Seizing Opportunities with the Core Vitals Update
October 8, 2020 | SEO
When brands offer a positive user experience, they stand a better chance of engaging with customers. These customers become 67 percent more likely to buy and 74 percent more...
Understanding the Core Vitals Update
October 8, 2020 | SEO
Over the summer, Google announced its latest impending algorithm update, known as the Core Vitals Update. Although this change will not go live until early 2021, the search engine...
AMP Improves Core Vitals and SEO Performance
With Google announcing the Core Web Vitals metric and its Experience Update, which focuses on user experience, some commentators speculated about the future interest in AMP....
Rich Media Insights from Milestone Research
Milestone uses a number of sources to interpret market changes and opportunities on behalf of the customers: deep analysis of data with Milestone Research, a strong network of...
Healthcare Marketing SEO During the Pandemic and Beyond
July 23, 2020 | Healthcare, SEO
Milestone developed the crisis, recovery and growth framework that was developed in early March, since we have hundreds of customers and all kinds of businesses that need advice...
Webinar Recap: Healthcare SEO during crisis and beyond
In this webinar, Milestone experts presented the Covid-19 Crisis-Recovery-Growth framework, including key priorities, case studies, and tactics for medium to large-scale...
Webinar Video: SEO after Covid19
In this webinar, Milestone experts presented the Covid-19 Crisis-Recovery-Growth strategy including key priorities, case studies and tactics for search marketers to use as they...
SEO after COVID19: How FAQs will boost your business’...
April 7, 2020 | SEO, Voice Search
COVID-19 has disrupted our world like nothing we have seen before, and the response requires a deep breath, some reflection, planning, and aggressive execution. If you are trying...
Local Search New Features and Updates Related to COVID-19
April 3, 2020 | SEO
As COVID-19 continues to impact businesses around the world, many maps and local listing providers are changing how their directories operate. New and updated features are...
Measure Your Content Performance and Track SEO Success Using...
February 5, 2020 | SEO
It is almost a given, website content is the backbone of any business online. With the eCommerce Foundation highlighting in their content marketing survey that 88% prefer to read...
Milestone’s Insights Schema Report Helps Improve Your Brand...
November 22, 2019 | SEO
Implementing schema is a powerful way for businesses to build brand awareness online. Schemas give search engines context about the business and improves the chances of your...
The Importance of a Sitemap
November 12, 2019 | Search Experience Optimization, SEO
The sitemap is part of technical SEO and an essential for the success of any search engine optimization campaign. The general rule to follow for an internal linking structure is...
How to Secure a Higher Ranking on Search Engines – Top 10...
October 25, 2019 | SEO
Want to secure a higher ranking for your website on search engines? Here are Milestone’s latest tips that really get the job done! Nurture existing authority – If you...
Impact of Duplicate Content on Rank and Traffic
May 28, 2019 | SEO
While often a common mistake, duplicate content can harm your online reputation and visibility within the...
Rethinking Keyword Management for SEO
May 7, 2019 | SEO
Milestone Insights is now part of our unified Presence Cloud – a digital marketing suite for location-based...
Faster Is Better – How To Improve Your Website Speed with...
February 23, 2019 | SEO
In November of 2018, Google’s latest speed update affected the PageSpeed Insights tool. The victims – slow...
How to Use Local Events to Increase Organic Traffic and SEO...
December 12, 2018 | SEO
local events create an opportunity for your business, they bring potential new customers to your area. Here's a strategy that will help you get the most benefit from...
What Are Search Engines?
June 6, 2018 | SEO
Search engines help to categorize and search web properties so that people can find the pages and sites that are useful for them. Search engines are possibly the most powerful and...
HTML5 – How SEO-Friendly Is It? How to Drive SEO Success
March 22, 2018 | SEO
HTML5 continues to evolve as the next web standard for site content and functionality morphing out of today’s 10+ year old HTML4.01. HTML5 has numerous technical enhancements...
Milestone Announces Milestone Pages: Schema-Powered Local Pages...
March 16, 2018 | Local Search, SEO
Milestone’s Location Pages is a new solution designed to help location-based businesses with multiple locations highlight location information for...