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News, Trends & Technology

Stay up-to-date on industry trends, digital marketing tools, techniques and technology that impacts your business.
What’s Missing From Your Content Management System? (Part 1)

What’s Missing From Your Content Management System? (Part 1)

April 2, 2019   |   Conversion Best Practices
You rely on your website to bring in leads and traffic from search engines. But do you have the right content management system (CMS) to create the world-class digital marketing...
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Register now for ENGAGE 2019 and watch our 2018 recap

Register now for ENGAGE 2019 and watch our 2018 recap

March 20, 2019   |   ENGAGE
Milestone's ENGAGE Conference returns July 31 – August 1, 2019, to the Hyatt Regency Santa...
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Facebook Important

Why Is Facebook Important? Market Effectively on Facebook.

March 17, 2019   |   Getting Social
With over 150 million users, and as the 5th most heavily trafficked site in the US, Facebook is one of the most popular social networking sites. Between October 2007 and June...
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Mobile presence

Key reasons why businesses should have a Mobile presence.

March 16, 2019   |   Getting Social
Mobile internet usage is growing 30% every year; here are some critical reasons why hotels should have a mobile website in...
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5 Techniques to Boost Your Website Conversions

5 Techniques to Boost Your Website Conversions

March 13, 2019   |   Conversion Best Practices
Unlike branding, PR, social media and advertising; website conversion rate directly impacts the amount of revenue a hotel or resort generates. Here's how you can maximize on...
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9 Key Elements for Benchmarking Your Hotel’s SEO Performance

9 Key Elements for Benchmarking Your Hotel’s SEO Performance

March 6, 2019   |   Search Experience Optimization
In this article we cover the importance of benchmarking so business owners can measure their website’s SEO health and use the insights to improve...
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4 Critical Steps To Prepare Your Hotel Website For Voice

4 Critical Steps To Prepare Your Hotel Website For Voice

February 28, 2019   |   Voice Search
There is a continuing trend towards a voice-enabled world that is enveloping all industries – including travel, hospitality, and retail. Here's how to stay...
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Faster Is Better – How To Improve Your Website Speed with Google’s PageSpeed Insights Update

Faster Is Better – How To Improve Your Website Speed with...

February 23, 2019   |   Conversion Best Practices
In November of 2018, Google’s latest speed update affected the PageSpeed Insights tool. The victims – slow...
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Social Media Trends Impacting Your Hotel In 2019

Social Media Trends Impacting Your Hotel In 2019

February 20, 2019   |   Getting Social, Web Design and Promotion
Social media is one of the most important channels for marketing a hotel and 2019 is bound to be an exciting year for digital...
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5 Reasons ADA Conformance Matters in Hotel Website Design

5 Reasons ADA Conformance Matters in Hotel Website Design

February 6, 2019   |   Search Experience Optimization
Providing equal access to consumers with disabilities is no longer a “nice to have” when it comes to a user-friendly website....
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