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Milestone Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
Hotel Holiday Promotion Ideas -, Milestone Inc.

8 Amazing Hotel Promotion Ideas for Holiday 2020 and 2021

November 21, 2020   |   Hotel, Local Promotion
Holiday is normally a time when businesses and hospitality providers try to drive big crowds and capture their spending. 2020 and the pandemic definitely require some alternative...
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Top Digital Trends 2021 -, Milestone Inc.

Top Business, Digital Marketing, and SEO Trends for 2021

As we get ready to say goodbye and good riddance to 2020, we need to assess what kind of a year 2021 will be and where we need to focus to stay ahead. Milestone Research working...
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Engage2020: Transform. Rebound. Accelerate. -, Milestone Inc.

Engage2020 Summary

November 16, 2020   |   ENGAGE, SEO, Webinar, Webinar Recap
Milestone experienced record registration for the Engage2020 virtual event held on November 12. There were almost 1000 registrants from 5 continents with an equal mix of customers...
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What Recent Changes to Google Shopping Mean for Your Business -, Milestone Inc.

What Recent Changes to Google Shopping Mean for Your Business

November 10, 2020   |   Google Update, Industry News
Recent data has indicated that the pandemic, and the shift it has caused towards online shopping, has accelerated ecommerce trends by about 5 years. In the second quarter alone,...
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Multi-location brands: Engage your local consumers with Google Posts at scale across locations -, Milestone Inc.

Multi-Location Brands: Engage Your Local Consumers with Google...

November 3, 2020   |   Google Update, Industry News
If you are a local business with multiple locations, Google Posts can be a great way for you to engage your existing and potential consumers directly from the local panel on...
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Milestone Reviews: The one-stop shop to manage your reputation, instill trust and improve your visibility online -, Milestone Inc.

Milestone Reviews: The One-Stop Shop to Manage Your Reputation,...

November 2, 2020   |   Local Promotion, Local Search, SEO
Over the last few years, consumer reviews have become an important aspect in the customer-buying journey for businesses online. Reviews assure potential customers of the product...
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Holiday Shopping with COVID Highlights Digital Transformation Opportunities with Forecast 51% Increase in Online Purchases -, Milestone Inc.

Holiday Shopping with COVID Highlights Digital Transformation...

October 30, 2020   |   Industry News
When the novel coronavirus pandemic began to spread rapidly around the globe, it forced customers to change many of their shopping habits and accelerated the adoption of...
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Changes to BERT and Google Search Results: How you can prepare -, Milestone Inc.

Changes to BERT and Google Search Results: How You Can Prepare

October 21, 2020   |   Google Update, Industry News
Towards the end of 2018, Google first introduced its development of BERT, an improved artificial intelligence that would help the search engine better understand and interpret...
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Add social media links to your website -, Milestone Inc.

3 Key Reasons to Add Social Media Links to Your Website

October 12, 2020   |   Digital Marketing Ideas, Getting Social, SEO
You have a great business website, and a strong social media presence. Sure, you have links back to your website on your Facebook, Twitter and Google+ accounts, but should you...
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Seizing opportunities with the Core Vitals Update -, Milestone Inc.

Seizing Opportunities with the Core Vitals Update

October 8, 2020   |   SEO
When brands offer a positive user experience, they stand a better chance of engaging with customers. These customers become 67 percent more likely to buy and 74 percent more...
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