Guide to FAQ Best Practices
December 29, 2020 | Web Design and Promotion
Every search query is a question, so every search result listing should be an answer. This could not be more true for frequently asked questions or FAQs, and that is why Google...
Guide to Pay-Per-Click Marketing, PPC & Paid Search...
December 29, 2020 | Paid Media
Pay-per-click advertising is a popular media option because it virtually guarantees traffic with the media spend, whereas impression-based media buys can get exposure and cost but...
Top 5 Digital Metrics for Hotels
By Keith Brophy, Senior Director of Hospitality Customer Success at Milestone Inc. LinkedIn If you have some slow days toward the end of the year, take a look at your reporting...
Social Media Starfish
December 17, 2020 | Getting Social
The Social Media Starfish is a diagram created by Robert Scoble to illustrate the different channels that people are using to interact on the web. This is a great way to visualize...
How Milestone Sees Hotels and Businesses Recovering from Current...
December 15, 2020 | Hotel
By Anil Aggarwal, CEO and Dev Kurbur, SVP Customer Success Milestone Inc’s perspective on what the recovery looks like continues to evolve. We are collecting data,...
Why Is SEO Important?
December 12, 2020 | SEO
There are many reasons SEO is important and will help drive your business. Here are the top 10 reasons. SEO is the largest channel. If you exclude Direct as a channel, SEO will be...
Milestone Selected as a Most Influential Company by CIO Bulletin...
December 12, 2020 | Business Growth, Industry News
Milestone has been selected as a Most Influential Company by CIO Bulletin for 2020. Milestone was recognized because they figured out and solved the top 5 most relevant and...
Webinar Recap: 2021 Business and Digital Marketing Trends
December 11, 2020 | Industry News
Your roadmap to maximize opportunities with 2021 digital trends In this webinar, Milestone experts Erik Newton and Benu Aggarwal discussed key 2021 digital trends. The audience...
Guide to Video Marketing: Driving Engagement Across Industries
Video marketing has become an increasingly important part of a successful marketing strategy. A full 92 percent of marketers report that they use video in their marketing...
Google Has Rolled Out the December 2020 Core Algorithm Update
December 8, 2020 | SEO
While the search engine rolls out algorithm updates every few days, every 3-4 months they roll out a broad core algorithm update which causes heads to turn in the SEO...
Building Your Hotel’s Digital Presence with Google My Business
Modern hotels face several challenges as they work to build a strong business. Ample competition in their area, the rise of alternative accommodations when traveling, and poor...
7 Steps to Accelerate Your Digital Transformation
The importance of digital transformation became very clear with the pandemic in 2020. Businesses had become more digital to stay alive, and those businesses that were more digital...
Milestone Schema Manager – Deploy Error-Free Advanced...
November 30, 2020 | Search Experience Optimization, SEO
Milestone’s new product – Schema Manager – takes a revolutionary approach to drive visibility of your website with advanced schemas, MINUS all complexities that schema...
Engage2020 Summary
Milestone experienced record registration for the Engage2020 virtual event held on November 12. There were almost 1000 registrants from 5 continents with an equal mix of customers...
What Recent Changes to Google Shopping Mean for Your Business
November 10, 2020 | Google Update, Industry News
Recent data has indicated that the pandemic, and the shift it has caused towards online shopping, has accelerated ecommerce trends by about 5 years. In the second quarter...
Multi-Location Brands: Engage Your Local Consumers with Google...
November 3, 2020 | Google Update, Industry News
If you are a local business with multiple locations, Google Posts can be a great way for you to engage your existing and potential consumers directly from the local panel on...
Milestone Reviews: The One-Stop Shop to Manage Your Reputation,...
Over the last few years, consumer reviews have become an important aspect in the customer-buying journey for businesses online. Reviews assure potential customers of the product...
Holiday Shopping with COVID Highlights Digital Transformation...
October 30, 2020 | Industry News
When the novel coronavirus pandemic began to spread rapidly around the globe, it forced customers to change many of their shopping habits and accelerated the adoption of...
Changes to BERT and Google Search Results: How You Can Prepare
October 21, 2020 | Google Update, Industry News
Towards the end of 2018, Google first introduced its development of BERT, an improved artificial intelligence that would help the search engine better understand and interpret...
Seizing Opportunities with the Core Vitals Update
October 8, 2020 | SEO
When brands offer a positive user experience, they stand a better chance of engaging with customers. These customers become 67 percent more likely to buy and 74 percent more...
Understanding the Core Vitals Update
October 8, 2020 | SEO
Over the summer, Google announced its latest impending algorithm update, known as the Core Vitals Update. Although this change will not go live until early 2021, the search engine...
Marriott’s What to Expect Content Builds Booking Confidence
September 29, 2020 | Web Design and Promotion
Milestone is proud to be partnered with Marriott on how they are helping improve guest comfort and safety during their stay. This execution is born out of Milestone’s...
Milestone’s Core Web Vitals Solution: Is your website ready...
September 22, 2020 | Google Update
Consumer trends on search are moving at a furious pace. Customers want to achieve their intent in a flash and business websites that don’t meet their expectation are left to...
12 Must-Haves to Ensure a Successful Digital Marketing Presence
September 17, 2020 | Digital Marketing Ideas
For businesses to get on the right foot in 2020 with their digital marketing strategy, Milestone Inc. in association with Search Engine Journal conducted a webinar on ‘digital...
PDFs and Images May Be ADA Non-Compliant, Creating Risk of...
September 5, 2020 | ADA, Web Design and Promotion
Milestone monitors and manages all aspects of website content and performance for its customers and the community, and compliance with federal standards and laws is an important...
Covid Hotel CRG Reopening and Recovery Playbook
In the first weeks of the coronavirus crisis, Milestone created the Crisis-Recovery-Growth framework to help customers and the community address the rapidly changing conditions...
Webinar Recap: Banking and Financial Services Digital Marketing...
In this webinar, Jeanne Hussin, VP of Marketing for Evergreen Home Loans, and Erik Newton, Milestone VP of Marketing, discussed digital marketing, social media, and website...
AMP Improves Core Vitals and SEO Performance
With Google announcing the Core Web Vitals metric and its Experience Update, which focuses on user experience, some commentators speculated about the future interest in AMP....
Webinar Recap: Hotel Budget Planning During a Pandemic for 2021
In this webinar, Milestone experts Tammie Carlisle and Keith Brophy discussed key trends impacting travel consumers and the opportunities which still exist for hotels. 2020 has...
Top 12 Digital Trends for 2020 Mid-Year-COVID-19, content,...
August 28, 2020 | Google Update
The onset of the COVID-19 pandemic and its impact has crashed across the globe—resulting in businesses coming to a screeching halt and a market slump and now...