Capturing Your Fair Share in the Online Arena
September 21, 2015 |
Hotel, Speaking Our Minds
Experts are projecting that 60% of all business will be booked online next year. Are you prepared to get your fair share? It’s not big news that the internet has changed the...
Blogging Best Practices as Part of an Omnichannel Plan
April 5, 2015 |
Getting Social, Hotel
Blogging for Lodging Blogs are the hottest growing medium of communication for businesses and individuals. Based on Technorati research (blog search engine), there are almost 3...
Social Media Means Business For Hotels
February 10, 2015 |
Getting Social, Hotel
As social media or digital channels continue to grow in terms of consumer usage and marketing power, hotels need to switch their perception of these avenues as social channels and...
Penguin 3.0 Finally Arrives, Is it Time to Change your Hotel...
Milestone Internet Marketing explains the latest Google algorithm, Penguin 3.0, and how it relates to the hotel marketing industry. The algorithm aides companies that follow the...
Facebook Bans Incentivizing Likes: No More Fan-Gated Social...
For several years, fan-gating a sweepstakes (requiring a user to click the like button before the entry form is unlocked) has been an effective method of increasing new fans for a...
9 Key Elements To Consider When Redesigning Your Hotel Website
July 7, 2014 |
Digital Marketing Ideas, Hotel, Industry News, Search Experience Optimization, Web Design and Promotion
There's a lot to think about when designing a website: structure, layout, content etc. By focusing on some core fundamentals, you can make sure that your site is appealing to both...
What’s in your Google Hotel Finder Profile?
Leveraging your Google Hotel Finder profile can increase your hotel’s search visibility as well as drive more direct bookings. Learn how to audit your profile to ensure your...
Search Engine Optimization Basics: How Relevant Is Your Content?
With Google's Hummingbird and Panda 4.0 updates, is your website strategy still working? Find out what search engines deem as valuable and relevant content, and get tips on easy...
Milestone Garners Top Awards for Hotel Website Design and Social...
Milestone Internet Marketing recently won several top distinctions for innovative hotel website design, digital marketing strategies, and social media marketing from Horizon...
Milestone Founder Benu Aggarwal Named One of HSMAI’s Top 25...
January 28, 2014 |
Hotel, Speaking Our Minds
Founder, Benu Aggarwal, was honored by The Hospitality Sales & Marketing Association International (HSMAI), naming her one of the Top 25 Extraordinary Minds in Hospitality Sales...
How to Leverage Summer Events to Generate Traffic and Revenue...
Summer events are approaching and those attending big events, festivals, and concerts are usually looking for a place to stay. We want to make it easy for them to find your hotel...
Changed Your Hotel Name? How to Thoroughly Update Your Brand...
May 24, 2012 |
Hotel
Avoid harming your bookings, traffic, relevancy and back links when performing a hotel name change. Provided in this article are steps to follow when your hotel is considering a...
How Hoteliers Can Benefit from the Rise of QR Codes
May 24, 2012 |
Hotel, Web Design and Promotion
QR Codes for Hotels - Due to the rapid growth of smart phone usage, QR Codes or Quick Response Codes have also grown in usage. QR Codes are the square bar code blocks that are...
Tips for Increasing Guest Reviews for Your Hotel
March 23, 2012 |
Digital Marketing Ideas, Hotel
Guest reviews can impact reservations in two major ways. First, potential guests read reviews and make decisions based on peer comments. Second, search engine rankings are...
Leveraging Social Media For Your Hotel
February 28, 2012 |
Getting Social, Hotel
The ever-changing social media landscape can be an overwhelming realm to dive into. However, as search engines continue make changes to their algorithm to make search more social...
6 Ways to Increase Online Reviews for Hotels
November 29, 2011 |
Hotel
Customer reviews are one of the most powerful business & marketing tools available to hotel properties. Online reviews can provide hotel businesses with insights on improving...
How to Optimize QR Codes for Hotels
September 21, 2011 |
Getting Social, Hotel
When used correctly, QR codes are an innovative way to enhance your customer experiences. But what are they, how do they work, and what are some good ideas to get you...
Guide to Hotel Photography, Visual Search, and SEO
August 6, 2009 |
Hotel
It is critical to feature the right images on hotel websites. The purpose is to convey the experience, to show the value offered within the hotel’s premises. Choosing the right...