Search Engine Results Pages & Social Media Integration
September 21, 2011 |
Getting Social
Expanding your business presence in the online social media world is more than crucial these days as SERPs are including social signals in regular search results. This is...
How to Optimize QR Codes for Hotels
September 21, 2011 |
Getting Social, Hotel
When used correctly, QR codes are an innovative way to enhance your customer experiences. But what are they, how do they work, and what are some good ideas to get you...
The Power of Social Media Near a Booking Engine
September 21, 2011 |
Getting Social
There have been several articles written about the strength of integrating social sharing tools into the purchasing process. Well, we had an inkling that these findings would have...
5 Must-Haves for Social Media Planning
September 21, 2011 |
Getting Social
Social media has the potential to be a powerful online tool for your hotel, but it’s not something you jump into blindly. Your hotel’s reputation is on the line, so you’ll...
The Convergence of Search, Social & Content Marketing
August 24, 2011 |
Getting Social
The recent Google Panda update just made great content critical; social media is grabbing all the headlines; search gets more powerful every year. How do they all play together?...
New Google Analytics Tool: Multi Channel Funnels
July 8, 2011 |
Digital Marketing Analytics, Getting Social
A new tool in Google Analytics shows you how your Organic, Paid and Social Media Channels all assist each other in generating revenue....
Discover How Engaged Your Competitors are in Social Media
July 7, 2011 |
Getting Social, Speaking Our Minds
Following these ideas and performing some simple competitive analysis can show you how effectively your competitors are using social media channels, where you stand out in the...
Combining Social Media and Websites to Drive Fans &...
July 7, 2011 |
Getting Social
A well optimized website will get you organic traffic. An engaging Facebook page will get you connections. But a challenge is to effectively combine the best of both channels to...
Social Media – the New Customer Service Department
June 7, 2011 |
Getting Social
In the past year hotel brands and marketers have seen social media channels such as Facebook, Twitter and Foursquare become the new customer service forum for consumers. When a...
How to Socialize Your Networks
June 6, 2011 |
Getting Social
Establishing different themes in your social network can give you a competitive edge in email marketing. To gain customer attention, showing your personality through socializing...
How to Measure Success of Your Social Media Campaign
April 29, 2011 |
Digital Marketing Analytics, Getting Social
In today’s social media world, the elements which we can track on social channels go far deeper than mere fan count or pageviews. Between the intangible measurements of success...
How to increase Likes, Fans and Followers
April 26, 2011 |
Getting Social
Social media participation impacts overall organic ranking. If you need to some quick and easy tips on how to increase likes, fans, and followers, check out this blog post for a...
Facebook & Twitter: The new Paradigm of SEO
April 26, 2011 |
Getting Social, Web Design and Promotion
Social media sharing has a proven impact on the search engine results pages according to data presented by SEOMoz at the SMX Elite conference in Sydney. While Google and Bing are...
Mobile Paid Search – Don’t Wait!
It should no longer be a question of whether or not hospitality clients should have a mobile presence. Rather, hotels and resorts should be focusing on ways to enhance their...
Facebook PPC Campaigns
Facebook PPC campaigns can be a very cost effective way to drive traffic to a business Facebook page or website. There are distinct differences between Facebook and Google ads...
Making Search More Social
March 22, 2011 |
Getting Social, Industry News
Social media is having a larger impact on organic SEO factors on a daily basis. Both Bing and Google have recently taken steps to increase the influence a user's friends have on...
Social Signals
March 22, 2011 |
Getting Social, Industry News
Google and Bing have both confirmed that social media signals are influencing search engine results. As search trends continue to evolve, so will the factors that effect the...
Local & Hyperlocal Promotions and SEO Impact
March 22, 2011 |
Getting Social, Web Design and Promotion
The importance of Local and Hyperlocal promotions is increasing day by day. Today, Local results are viewed millions of times a day with 20% of searches on Google being local in...
Retweet Me – How to be a Twitter Authority
March 14, 2011 |
Getting Social, Industry News
Users are looking for authentic engagement and a captivating voice while using social media. By giving them the respectful, robust Twitter experience they’re looking for, you...
Online Video Trending Tools
February 7, 2011 |
Getting Social
iWith the power of online video growing, the reach it provides companies is invaluable. Understanding the current trending tools will help determine what content appeals to...
Social Media’s Impact on Search Engine Rankings
February 7, 2011 |
Getting Social
Google’s Matt Cutts discusses how social media channels impact search engine rankings. While there was minimal impact only six months ago, much has changed, and Google’s...
New Link Sharing Tool – Bit.ly Bundles
November 23, 2010 |
Getting Social
Bit.ly, the popular URL shortener, has a new tool called bit.ly bundles, allowing users to share a collection of up to 100 links on Twitter, Facebook or via e-mail, with one...
New Study Reveals the Behavior and Expectations of Facebook...
November 22, 2010 |
Getting Social
A new study reveals that people who follow brands on Facebook are not only looking for special offers and promotions, but are likely to share those incentives with...
Twitter: the Search Engine
October 14, 2010 |
Getting Social, Web Design and Promotion
Twitter search queries are up in number, making it not only a friendly social media channel, but a competitive search engine as...
Are You Ready for Mobile?
June 16, 2010 |
Getting Social
iPhones have revolutionized mobile web surf¬ing and continue to drive more consumers to use mobile devices for browsing the Internet. As more and more consumers depend on mobile...
How do Social Media and Search Intersect?
November 23, 2009 |
Getting Social
At PubCon 2009, search and social media experts talked about the complex relationship between organic search and social media, focusing specifically on how companies can use...
Update SEO For Multimedia and Rich Media
November 23, 2009 |
Getting Social
We attended a great session in Pubcon 2009 on Multimedia and Rich Media. The session talks about the optimization opportunities with audio, video, flash and other embedded...
New Features for Delicious and Flickr
October 20, 2009 |
Getting Social
Recently Delicious launched a new tool called Fresh Bookmarks and Flickr started providing photos and videos search results in an efficient...
Facebook Ads: Reaching Prospects Earlier In the Decision Cycle
September 3, 2009 |
Getting Social, Web Design and Promotion
Excerpt: Facebook has over 250 million users globally, making it a powerful advertising platform. Sarah Smith, Manager of Online Sales Operations at Facebook presented tips and...
Social Media: Managing Conversations and Reputations When the...
August 20, 2009 |
Getting Social
This year, at SES San Jose 2009, social media experts got together to discuss how marketer’s can control and shape the conversations happening on social media...