Finally, Twitter Implements the New Character Counts
September 19, 2016 |
Getting Social, Industry News
How will you use the extra character counts Twitter implemented...
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Social Media: Generate More Than Just Likes [Webinar Recap]
May 4, 2016 |
Getting Social
Social media impacts the customer journey, learn the latest strategies to implement at your hotel. View the social media webinar and additional questions we received after the...
Facebook App Now Being Indexed by Google
December 4, 2015 |
Getting Social, Industry News
Google is crawling into your Facebook information. Learn to what extent information is being crawled and made...
Online Videos – How to Optimize for Search
September 21, 2015 |
Getting Social, Videos
Why do we need to make our video searchable? Having a video is no longer useful unless it is created with search engine optimization in...
Twitter Video Bandwagon
Facebook is not the only social channel that jumped on the video wagon. Twitter announced, January 2015, a new video feature allowing users (People and Business pages) to capture...
Social Media and Content Marketing Webinar Recap
April 13, 2015 |
Getting Social, Speaking Our Minds
Social media and content marketing can be overwhelming, especially for a small hotel team. But social media is critical to maximize online revenue through a holistic digital...
Blogging Best Practices as Part of an Omnichannel Plan
April 5, 2015 |
Getting Social, Hotel
Blogging for Lodging Blogs are the hottest growing medium of communication for businesses and individuals. Based on Technorati research (blog search engine), there are almost 3...
Social Media Means Business For Hotels
February 10, 2015 |
Getting Social, Hotel
As social media or digital channels continue to grow in terms of consumer usage and marketing power, hotels need to switch their perception of these avenues as social channels and...
Social Media Optimization Strategies for Hotels and Lodging...
September 9, 2014 |
Getting Social
Social Media continues to grow in importance as the search engines take these sites into consideration for the SERP’s (Search Engine Result Pages). Hotels that take advantage of...
Social Media Optimization – Why should you participate?
August 29, 2014 |
Getting Social
Every successful online marketing campaign should incorporate elements of social media optimization. As the internet community grows, so will the use of social media website and...
Facebook Bans Incentivizing Likes: No More Fan-Gated Social...
For several years, fan-gating a sweepstakes (requiring a user to click the like button before the entry form is unlocked) has been an effective method of increasing new fans for a...
Milestone Garners Top Awards for Hotel Website Design and Social...
Milestone Internet Marketing recently won several top distinctions for innovative hotel website design, digital marketing strategies, and social media marketing from Horizon...
Cross-Marketing Optimization – Search, Social, and Mobile...
With the many changes in search algorithm in 2012, Milestone had to revamp the Heathman Hotel in Portland's website to continue its exceptional web performance and ensure search...
The Impact of Social media on Your Online Visibility and Search...
May 21, 2013 |
Getting Social, Speaking Our Minds
50% of direct bookings were reported to have been generated originally by social media in 2012. But accurate attribution remains a very dark art and search engine algorithms...
Review Filtering in the Local World – the Good, the Bad,...
April 24, 2013 |
Getting Social
Better customer reviews lead to higher rankings in search engines yet many authentic positive reviews seem to be disappearing due to review filtering. Find out how reviews are...
5 Facts About Google+ Local
July 30, 2012 |
Getting Social, Web Design and Promotion
Recently Google said goodbye to Google Places and launched Google+ Local. According to Google, “Google+ Local helps users discover and share places.” Here are 5 facts that...
Are Your Social Media Efforts Working with Each Other?
June 28, 2012 |
Getting Social
With what seems like an endless list of social media channels that businesses are suggested to have presence in, how would hoteliers know they are using these channels optimally...
A Picture is Worth a Thousand [Dollars?] – Importance of...
June 28, 2012 |
Getting Social
As social media channels adjust their functionality to favor sharing images and media based content, it’s becoming increasingly important for companies to leverage this change...
Review Management: the Front Desk of your Online Equity
April 24, 2012 |
Getting Social
Reviews can be one of the most powerful means of connecting with guests, building brand loyalty, and driving brand messages for hotels. Moreover, reviews are a great way of...
Using Social Media to Launch or Migrate Your Website
April 24, 2012 |
Getting Social
Building a high volume of traffic for a new website can be an incredibly time and cost-intensive process. Leveraging multiple social media channels can have a significant positive...
Social Fans: If You Ask, They Will Come
April 23, 2012 |
Getting Social
The most common challenge amongst businesses on social media is building a fanbase or “likes.” This seemingly challenging concept actually has a very simple solution: ask...
Leveraging Social Media For Your Hotel
February 28, 2012 |
Getting Social, Hotel
The ever-changing social media landscape can be an overwhelming realm to dive into. However, as search engines continue make changes to their algorithm to make search more social...
Tips To Encourage Your Social Followers To Share Your Content
January 26, 2012 |
Getting Social
Whether you are just starting to set up social media profiles, are looking to optimize and enhance, or have mastered social media marketing, hoteliers can benefit from learning...
How to Combat Fake Reviews While Managing Online Reputation
December 27, 2011 |
Getting Social
The importance of online reputation management continues to grow, and those not actively working to monitor their online reputations are doing themselves a disservice. Here are...
5 Proactive Ways to Manage Your Online Reputation
December 20, 2011 |
Getting Social
Online reputation can be determined by what people are saying about your business and how your business is perceived online. Understanding your online reputation, as well as ways...
Watch Out QR Codes, Here Comes NFC
November 30, 2011 |
Getting Social
Adoption of QR codes picked up dramatically in 2011 as compared to 2010. As with all technology, there is always something new on the horizon, and Near Field Communication (NFC)...
Importance of Social Media Tracking and Online Reputation...
November 29, 2011 |
Getting Social
Hotels, Social Media, and Online Reputation Management - this article focuses on several points why hotels and brands should (now more than ever) pay attention to social media,...
Top 10 Social Tips to Capitalize this Holiday Season
November 29, 2011 |
Digital Marketing Ideas, Getting Social
Holidays are a great opportunity to engage with potential customers and to increase brand awareness. Social media channels are excellent tools to establish your business as a...
Facebook Fans: Quality vs Quantity
November 29, 2011 |
Getting Social
An increasing number of sites offering “deals” for purchasing Facebook Fans have popped up online. Some of the offerings from these websites include 10,000 Facebook Fans at...
Social Media’s Impact On Search Today
October 24, 2011 |
Getting Social
Social media now has significant influence on search rankings. According to Google’s Panda update, websites that offer quality and relevant content will be ranked higher in...