Just about everyone has heard of Yelp, but most people don’t realize how important it is in the Local ecosystem. Yelp has millions of active users and is a great tool to help potential customers find your business. So let’s talk about how you can tap into Yelp’s user base by having Milestone set up and manage your Yelp Enhanced Listing.
A yelp listing brings all of the information a customer would ever need to know about your business and puts it all together in one visually appealing page. One of Yelp’s newest and most exciting features is their new Call to Action button which allows you to invite your clients to book a room by sending them from your yelp listing directly to your website’s booking engine. Many of our clients have already seen great results by using Yelp’s new Call to Action button.
Everything seems to be shifting to mobile, so it’s no surprise that Yelp created a great mobile app that allows users to call, get directions, review, add photos, and even check-in (like on Foursquare). Since your clients are already on yelp writing reviews and checking-in at your business location, letting Milestone makes any business listing look it’s best by optimizing the information that your customers care about.
Yelp is a serious player in the Local SEO Ecosystem. Not only is it a great citation and provide a powerful link to your website, but it is actually one of the main data aggregators that feeds into Apple Maps. Since other data providers use Yelp to verify their own business data a well optimized Yelp listing will give your business information stronger authority online.
So what will Milestone do for you? At Milestone we will set up your Yelp Enhanced Listing, we will optimize your listing by ensuring all of your information and photos are correct and up to date, we will create a call to action button to help entice your customers to book now on your own website’s booking engine, and we will even provide access to real-time traffic analytics for your Yelp listing.
If you have any questions, please connect with your Account Manager at Milestone today to learn more about Enhanced Yelp Listings.