How AI and Local SEO Are Transforming Digital Visibility, Guest...
July 21, 2025 |
Artificial Intelligence, Local Search
In today’s hypercompetitive hospitality landscape, digital visibility is no longer a luxury, it’s a lifeline. As travelers increasingly rely on AI-powered tools and...
AI and Local Search 2025: Navigating the New Rules of Visibility...
July 21, 2025 |
Artificial Intelligence, Local Search
In today’s rapidly evolving financial landscape, digital visibility is critical to attracting and retaining customers. As consumers increasingly rely on AI-powered search and...
Webinar Recap: AI and Local Search 2025 – Navigating the...
May 19, 2025 |
Local Search, Webinar Recap
In the recent session, our experts Benu Aggarwal, Elmer Boutin, and Brett Dugan talked about how AI-driven search and personalization are changing local visibility and ROI. They...
Scaling Local SEO for Multi-Location Businesses in 2023
July 11, 2023 |
Local Promotion, Local Search
Navigating the Complex Landscape of Local SEO for Multi-Location Businesses In the dynamic world of local SEO, businesses with multiple locations encounter unique challenges....
The Mysterious Case of Google’s Vanishing Local Packs?
May 30, 2023 |
Local Promotion, Local Search
The Mysterious Case of Google’s Vanishing Local Packs has left the SEO community in awe and speculation. Google, the search giant, seems to be quietly reducing the number of...
The Influence of Chatbots and ChatGPT on Digital Marketing:...
Digital marketing is a constantly evolving landscape that embraces emerging technologies to improve customer experiences and streamline business processes. One such technology...
The Evolution of Local Search: Optimizing Your Business for...
In today’s digital world, local search has become an essential aspect of a successful marketing strategy for businesses of all sizes. With more consumers relying on the...
ChatGPT: Will It Revolutionize the Digital Marketing & SEO...
March 10, 2023 |
Digital Media Marketing, Industry News, Local Search, Search Experience Optimization, SEO
ChatGPT – it has passed the US medical licensing exam, and the Bar and MBA exams (with a few hiccups, of course) and has made history for the fastest-growing consumer...
Conquering the Marketing Challenges Healthcare Offices Face in...
Operating a successful healthcare business is more challenging today than ever before. Healthcare worker shortages, ongoing inflation-related worries, and finding ways to acquire...
Trends in Local Marketing for 2023, Milestone Webinar Recap
Renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for 2023 in a recent webinar. These...
5 Reasons to Love Google’s Latest Analytics Tool: Google...
As Google deprecates Universal Analytics in favor of Google Analytics 4 (GA4) there are several changes on the horizon that website owners need to be aware of. Google Analytics 4...
5 Moves Hotels Should Make to Enhance Digital Experience
As a growing number of people are looking for alternatives when it comes to workspaces following the COVID-19 pandemic, workcations have become a popular trend. Think about this...
Introducing Milestone’s Menu Manager for Searchable Menus
For a business to have an influence on its local ecosystem it needs to optimize its local listings to be relevant for customer queries online. This can be done by taking care of...
21 Amazing SEO, Local, and Site Facts and Data You Need to Know
Milestone Inc. has compiled the following key stats and facts to help you make sense of your site and data and make better digital marketing decisions. These facts are taken from...
Why Do Details on My Google Business Profile Keep Changing?
Maintaining a completely accurate listing of your business on Google can be difficult as there are multiple factors that contribute to the accuracy and completeness of your Google...
Google to Display Organic Meta Listings in Its Hotel Ads Section
For about a year now to support the hospitality and the travel industries, they have rolled out organic meta listings in its Hotel Ads section, which was previously only available...
Milestone Local: Award-Winning Platform Puts You in Front of...
With 5.6 billion searches1 carried out on Google every day and 46%2 of those searches dedicated to local businesses, it’s no dispute that Google is certainly the home page for...
Google Confirms: Google Posts Usability Extended To Hotels
By Keith Brophy, Senior Director of Hospitality Customer Success at Milestone Inc. LinkedIn While competing in the local market, covering all possible touch points to engage with...
Top Local SEO Strategies for 2023
December 25, 2021 |
Local Search
Think of the last time you made a search on Google for information on a service or a product. You typed out your query and the search engine delivered a local business result that...
Google Simplifies HowTo, QAPage and SpecialAnnouncement Schema
Schema is your ticket to entity optimization as it helps search engines understand the context of your web page content and map them to relevant queries online. Schema properties...
Heat Mapping of Driving Direction Requests Now Available for...
Google Maps is one of the most popular ways for customers to discover new businesses on local searches. With mobile searches growing in popularity, ensuring that your Google...
Milestone Inc. Joins Apple’s Trusted Data Network
As we continue to grow and expand our network in the local ecosystem to provide our clients with the most comprehensive suite of platforms to improve their overall digital...
Google Updates Q3: New Features and Updates, along with Better...
November 2, 2021 |
Local Search, SEO
Google, the premier search engine for the Internet, has released several updates to its services over the past quarter to continue its mission to “organize the world’s...
Milestone Inc. Partners with Nextdoor – the Largest...
Making sure you are where your customers are is crucial to any business, and that’s why it’s important for any local business to have a robust local listing management system....
Organic Search and Local Drive 69% of Digital Traffic
August 13, 2021 |
Digital Marketing Analytics, Digital Marketing Ideas, Local Promotion, Local Search, SEO
Local Makes Up More than 1/3 of Organic Search for Location-Based Businesses No matter what business you are in the fundamental questions of the marketing team are: Which channels...
Manage Google’s Latest ‘More Hours’ Feature at...
When it comes to local presence on Google, to be relevant for “near me” type of searches the services that a business offers needs to be up-to-date on the GMB profile of the...
Milestone Research Finds that the Average CTR Across Rich SERP...
The majority of traffic from rich results SERPs still goes to organic for free. Following SparkToro’s CEO and Cofounder, Rand Fishkin’s survey in which he claimed...
Webinar Recap: Tactics To Transform Your Local Search
February 25, 2021 |
Local Search, Webinar Recap
Milestone’s experts Emily Brady, Sr. Manager Local SEO Solution, and Erik Newton, VP of Marketing, discussed key local marketing strategies for 2021. Attendees can use the...
Local Marketing Guide & Framework: A 5-step guide for your...
December 30, 2020 |
Local Search
Local marketing for businesses has evolved from the basic focus of UNAP and simple SEO to a more holistic approach to achieve online presence globally but more importantly, within...
Building Your Hotel’s Digital Presence with Google My Business
Modern hotels face several challenges as they work to build a strong business. Ample competition in their area, the rise of alternative accommodations when traveling, and poor...