Google Simplifies HowTo, QAPage and SpecialAnnouncement Schema
Schema is your ticket to entity optimization as it helps search engines understand the context of your web page content and map them to relevant queries online. Schema properties...
Heat Mapping of Driving Direction Requests Now Available for...
Google Maps is one of the most popular ways for customers to discover new businesses on local searches. With mobile searches growing in popularity, ensuring that your Google...
Milestone Inc. Joins Apple’s Trusted Data Network
As we continue to grow and expand our network in the local ecosystem to provide our clients with the most comprehensive suite of platforms to improve their overall digital...
Google Updates Q3: New Features and Updates, along with Better...
November 2, 2021 |
Local Search, SEO
Google, the premier search engine for the Internet, has released several updates to its services over the past quarter to continue its mission to “organize the world’s...
Milestone Inc. Partners with Nextdoor – the Largest...
Making sure you are where your customers are is crucial to any business, and that’s why it’s important for any local business to have a robust local listing management system....
Organic Search and Local Drive 69% of Digital Traffic
August 13, 2021 |
Digital Marketing Analytics, Digital Marketing Ideas, Local Promotion, Local Search, SEO
Local Makes Up More than 1/3 of Organic Search for Location-Based Businesses No matter what business you are in the fundamental questions of the marketing team are: Which channels...
Manage Google’s Latest ‘More Hours’ Feature at...
When it comes to local presence on Google, to be relevant for “near me” type of searches the services that a business offers needs to be up-to-date on the GMB profile of the...
Milestone Research Finds that the Average CTR Across Rich SERP...
The majority of traffic from rich results SERPs still goes to organic for free. Following SparkToro’s CEO and Cofounder, Rand Fishkin’s survey in which he claimed...
Webinar Recap: Tactics To Transform Your Local Search
February 25, 2021 |
Local Search, Webinar Recap
Milestone’s experts Emily Brady, Sr. Manager Local SEO Solution, and Erik Newton, VP of Marketing, discussed key local marketing strategies for 2021. Attendees can use the...
Local Marketing Guide & Framework: A 5-step guide for your...
December 30, 2020 |
Local Search
Local marketing for businesses has evolved from the basic focus of UNAP and simple SEO to a more holistic approach to achieve online presence globally but more importantly, within...