Event: Search Marketing Expo West 2016
Panel Session: Local Listings: Putting Your Business On The Virtual Map
Date: March 1st 2016
San Jose McEnery Convention Center
150 West San Carlos St.
San Jose, CA 95110
Link to Conference Page: http://marketinglandevents.com/smx/west/
By some estimates, queries with local intent make up more than 40 percent of mobile search interactions. Digital maps and mapping apps are at the center of local search activity, and Google, Apple and Facebook continue to put emphasis on location data and local business listings. This session takes a fresh look at the major players in the local/digital mapping ecosystem and offers the latest on managing business listings across multiple sites and apps.