Event: 2015 Local Search Association Conference
Dates and Session Time: April 21st- April 22nd, Speaking Session is 1:20pm April 21st
Location: Table 29 at the Loews Hollywood Hotel, 1755 North Highland Avenue, Hollywood CA 90028
Session Title: Sales Transformation and Solving the SMB Retention Challenge
Session Description: As traditional media and digital pure play channels struggle to find the right mix of service and scale, no one seems to have fully cracked the code on local digital media sales. Even after a decade or more of trying small business churn remains stubbornly high. What are the products, sales practices and tactics that are working today and what success barriers continue to exist?
This educational session will cover key business sales tactics for digital media sales, understanding what mix is the best for your business and how to stay ahead of the competition.
Walk away understanding:
- How traditional media and digital media can work together
- Tips on how to scale your business with digital media sales
- Hotel local promotion strategies
Benu Aggarwal is the President and Founder of Milestone Internet Marketing. A highly respected expert in Internet Marketing strategies, Benu manages product development and technology for Milestone. Under her leadership, the company has launched several award-winning websites and software products that help clients achieve success and profitability. Benu has written several articles on Search Engine Marketing and coauthored the Internet marketing book “Hotels to HTMLs.” Benu has the ability to communicate technical ideas into tangible practice through step-by-step instruction and speaks often at search and lodging industry conferences.