Event: 2014 Cornell Hospitality Research Summit
Date and Time: Monday, October 13, 2014 9:30am – 11:00am
Session: Maximize Revenue in the Ever-Changing Search World
This educational session goes through journey of the consumer seeking to book a hotel room. We will discuss how hoteliers can set their digital marketing plans and the priorities to map to the various online touch points that a consumer goes through. The session will cover the key recent developments in the digital marketing world, and how hoteliers can maximize revenue and positioning in this ever-changing realm. Two key take-aways include:
- Top hotel website design and search engine optimization strategies for 2015
- How to maximize the revenue from these strategies
For more information about this session, or to register, click here.