Facebook is a great channel for generating more leads to your business, driving more traffic to your site, and growing your contact list, especially with the use of customized Facebook Apps. Facebook Apps are essentially what we used to call Facebook tabs. These apps provide your hotel the opportunity to enhance your fans’ experience with engaging and useful content as they navigate through your Facebook business page. Having a custom and well optimized Facebook App allows you (the hotels) to engage fans and help them complete desired actions from providing you with their contact info to booking a room at your property. Below, we provide several Facebook Apps examples that can help drive fans, traffic, and business to your hotel.
- Hotel Information App
Showcase your property’s unique selling points. Give travelers an online view of what your hotel has to offer. You can include property images and videos and a list of the best and finest amenities available at your property.
- Special Offers
Increase your hotel’s fan base and online bookings by sharing current specials and offers on your Facebook App.
- Book Now
Increase your hotel’s online revenue by offering them a way to book a room on the channel they frequent most. While Facebook isn’t a hard-sell platform, not having a booking engine available if they decide to check rates means a missed opportunity.
- Contest or Sweepstakes App
Generate buzz and increase social reach and engagement by hosting a contest or sweepstakes. This is a great way to increase your fan-base and contacts list since you can require the Facebook user to first like your page, enter their contact info for a chance to win prizes, and incentivize social sharing of your page to increase their chances of winning. Click here to read the Facebook Sweepstakes case study.
- Polls or Surveys
Improve your hotel’s social engagement score by integrating a poll or survey on your Facebook App. Gamify the survey to make users want to share it, by giving the user a reason to complete it – like providing unique insight into attractions to visit in your area based on their specific interests.
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Contributed by Teresa Villaruz, Sr. Marketing Specialist / Manager