Date & Time: Thursday, April 9th at 10am PT
Duration: 1 hr
Session: Social Media and Content Marketing in 30 Minutes a Day
As social signals continue to influence search, it’s important for hotels and businesses to have a robust presence in social media channels. However, it’s not enough to just have profiles, but ongoing content marketing on these channels is a must to maximize ROI. One of the smartest moves any hotel or business can make is to make sure it has a well-thought-out plan, strategy, and execution. But with so many channels in the social space, how can one decide which channels to focus on and how to manage social media marketing with limited time? This webinar will cover:
- How social media works with search?
- Ideas to integrate your electronic channels for maximum benefit
- Which social media channels are most important?
- How can you improve engagement?
- Measuring what’s important to your hotel
Krista Malchow, Business Development Manager
This webinar is proudly sponsored by eCornell,
eCornell is a subsidiary of Cornell University that provides online professional and executive development to students around the world. It offers more than 30 award-winning professional certificate programs in a wide variety of disciplines including Hospitality Finance and Managerial Accounting, Sales Leadership, and Marketing. eCornell‘s unique approach to online learning combines the most effective elements of an Ivy League classroom with the flexibility of an online learning environment. eCornell courses are all developed by Cornell University faculty, and often include practical insights from other industry experts, including Milestone Internet Marketing.