Session Name: Four Paths to Success in a Tough Travel Economy
Travel marketers discuss the challenges of smart search marketing in tough economic times, when leisure travelers are hard to come by and businesses slash budgets. Experts in four key areas of travel search marketing – Organic, Paid, Social and Local/Mobile – share successful strategies and creative campaign ideas to attract and increase traffic, proving that it is possible to generate positive ROI with limited resources.
Date: August 12, 2009
Location: SES Strategies 2009 San Jose
Moderator Elisabeth Osmeloski, Managing Editor, Search Engine Watch
Michelle Stern, Client Services Director, iProspect
Roger Wong, Product Manager, Bing Travel
Carrie Hill, Director of Search Strategies & SearchEnigineWatch Expert, Blizzard Internet Marketing