Event: RezFest 2011
Session: ‘SoLoMo’ the Social | Local | Mobile revolution in Lodging
Date: Thursday, November 10
Time: 10:30 AM
Red Rock Casino, Resort and Spa
11011 West Charleston Boulevard
Las Vegas, Nevada 89135
Trends are indicating that Social Media, Local Search and Mobile Search all collide in today’s online world to provide an ultimate user experience. For example, a vacationer may start their search locally by searching for a business on the web with Google Local, then continue it on the Social Sphere by following the Facebook page and “liking” the business and finally finish their purchase on mobile by calling or booking with vacation rental company. This converging of social media, local and mobile search merging is the SoLoMo revolution.
Strategies and tactics to dominate these three spheres and ensure their cross-optimization will be reviewed. Practical action items for Vacation Rental Mangers to implement immediately will be discussed.
Get ready for the SoLoMo revolution!
Speakers: Bob Kippola