Join us at SMX West 2018 at the San Jose Convention Center to hear from our VP of Product Sathya Krishnamurthy. Sathya will be participating in a panel at the Expo; information on each of the panel can be found below, and for a full agenda click here.
Understanding Offline Targeting And Attribution
Thursday, March 15
2:15 pm – 3:15 pm
Attribution remains a mystery and a significant challenge for many search marketers. Finding a balance in attribution models that is fair to each channel can impact budgets, expectations and campaigns success. Google, Facebook and an array of others now have the ability to connect digital media and advertising to offline store visits, delivering new insights into your conversion data.
In this advanced-level session, you’ll better understand these capabilities, how they work and how “closed loop” attribution will impact your media planning and ROI measurement.