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Group Business Digital Marketing 102 [Educational Session]

Jan 22, 2015   |   Speaking Our Minds
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Event: MIC of Colorado Conference & Tradeshow

Date and Time: March 18, 2015 at 2:30 PM

Colorado Convention Center
700 14th Street
Denver, CO 80202

Session Title: Digital Marketing Strategies and Tactics to Drive More Group Business Via Sophisticated
Internet Marketing Techniques

Session Description:

We enjoy opportunities to share our passion for digital marketing with those who want to learn about the current search trends and proven strategies that drive ROI! Milestone will discuss digital marketing strategies and technology to drive more group business to hotels through sophisticated Internet marketing techniques. Guests will see demonstrations on how additional group business can be obtained via Social Media Marketing, Website Optimization, Local Listing Management and other technologies.

Walk away understanding:

  • How social media affects group business
  • Key conversion elements on your website to attract group business
  • Technology available to attract and convert group business

Speaker Profile:
Bob Kippola is the Senior Director of Business Development at Milestone Internet Marketing. With his enthusiastic and engaging style, Bob is able to communicate complex technology concepts clearly. Audiences appreciate his ability to present topics that are both informative to the new comer, and challenging to the expert regarding almost any travel technology.

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