Online coupons are becoming an increasingly popular way to advertise and market your hotel. According to ComScore, in a Press Release featured on their site, the growth of consumers using these online coupon sites shows that:
" With rising consumer costs affecting many Americans, coupon sites saw their traffic soar in May as people looked for ways of reducing their monthly budgets. The category grew 11 percent to 24.5 million visitors during the month, as each of the top five sites in the category experienced double-digit gains. Coupons, Inc. led the category with 7.2 million visitors (up 20 percent), followed by Eversave.com with 5.2 million visitors (up 13 percent) and CoolSavings.com with more than 5.1 million visitors (up 24 percent)."
Source: Com Score – 18 June 2008.
With these statistics to back-up the large amount of people looking for online coupons, here are some simple tips for advertising your hotel using coupons:
- Create a coupon that is going to attract attention to the consumer. Anyone can give a 10% discount on a room rate, so make sure your special stands out amongst the competition by creating a “Call to Action”.
- Create a coupon that is time sensitive. When you only have a special run for a limited amount of time – like a 24 hour deal – you are going to attract attention. Any time you put a time restraint on your coupon, you are telling the consumer to “Act Now”.
- Create a coupon around a holiday or an event in your area. You know more people are going to be searching for deals around these times, so make sure you create a great discount coupon for these special times during the year.
Since there are many coupon sites out there, here are some of most popular coupon sites for hotels specifically and for sites that offer all types of coupons:
|Hotel Coupon Sites:||Coupons Sites:|
|1. www.ehotelcoupons.com||1. www.google.com/coupons (login)|
|2: www.hotelcoupons.com||2. www.couponcabin.com|
|3: www.destinationcoupons.com||3. www.couponcode.com|
It’s easy to set-up an account on any of these sites and once you do, you will be well on your way to attracting more business to your hotel and making your online presence more valuable to your consumer.
In conclusion, it is important to keep your business on top of new hospitality trends and coupons are the way of the future for online advertising – with low or little cost to the advertiser. With the surge in users looking for coupons these days there is every reason to start promoting your website by creating online coupons!
Contributed by: Christy Smith, Milestone Internet Marketing