Why Entity-Led Growth Matters in 2022
October 22, 2021 |
SEO
Google’s algorithm updates have focused on the queries to enhancing the user experience from single queries to using conversational language. These...
Guide to Measuring Hotel Marketing Success: Where SEO...
For most hoteliers, every Wednesday is STR Report Day and for them, that day is like Christmas morning–only that it comes 52 times, while Santa comes just once a year. That...
Drive Your Content Strategy Using Entity Optimization
October 21, 2021 |
SEO
With over 2 trillion searches being carried out every year according to Google, you’d need to think of all the ways that can get your content above your competition on search....
Planning Your 2022 Digital Marketing Budget
October 20, 2021 |
Digital Marketing Ideas
In our mid-year trends article we discussed how last year had been an exciting year for digital marketing with a focus on key trends impacting your online presence in 2022....
Why Entity-Based Search Is Key for Your SEO
October 14, 2021 |
Web Design and Promotion
The rising popularity of entities in SEO signals a dynamic shift in how we think about search. With intent and relevance increasingly driving what ranks on search engine results...
Benu Aggarwal a Featured Speaker at SMX November 9th and 10th
Milestone founder and President Benu Aggarwal will lead a session on why Entity Search Is Your Competitive Advantage. She will be speaking with industry veterans Bill Hunt of Back...
Webinar Recap: Top Tips To Create Best-In-Class Web And Mobile...
October 4, 2021 |
Site-CMS, Webinar Recap
In this webinar, Milestone’s experts Anil Aggarwal, CEO and Erik Newton, VP of Marketing, discussed key trends impacting web/mobile experiences. Here are the key takeaways from...
Milestone Inc. Partners with Nextdoor – the Largest...
Making sure you are where your customers are is crucial to any business, and that’s why it’s important for any local business to have a robust local listing management system....
Why FAQs Should Be An Integral Part of Your SEO Strategy
If FAQs are not yet an integral part of your marketing and SEO strategy, they need to be. When we say this, we get a common reaction, “Really? Are they really that effective?”...
Winning With Wedding Questions & Answers
August 20, 2021 |
FAQ Manager, Web Design and Promotion
One of our Florida hotel clients needed help getting more RFPs from wedding planners and couples. Knowing that FAQs are a highly visible search feature, we provided the client...
The Pandemic’s Impact on Travel Habits
Yes, we’re all very excited about the surge in travelers now. As of late July, we’re now seeing more people pass through TSA Checkpoints than we have since October 2020!...
How Hotels Can Capture the Post-Pandemic Traveler
August 20, 2021 |
Web Design and Promotion
The desire to travel is stronger than ever. Google reports that queries like “travel to” and “hotel booking app” have increased 100% comparing Nov 2020 to Jan 2021 against...
Turn Your Website Into Your Hotel Concierge With FAQs
Answering questions for guests and search engines By Keith Brophy, Senior Director of Hospitality Customer Success at Milestone Inc. LinkedIn The way modern travelers search...
Growth Mindset Interview with Benu Aggarwal
August 20, 2021 |
About Us, Speaking Our Minds
Growth mindset Find out how the book Mindset by Carol Dweck has helped shape Founder & President of Milestone, Inc., Benu Aggarwal. We have control of our mindset. To have a...
Organic Search and Local Drive 69% of Digital Traffic
August 13, 2021 |
Digital Marketing Analytics, Digital Marketing Ideas, Local Promotion, Local Search, SEO
Local Makes Up More than 1/3 of Organic Search for Location-Based Businesses No matter what business you are in the fundamental questions of the marketing team are: Which channels...
Top 10 Digital Marketing Initiatives for Increasing Hotel
August 7, 2021 |
Hotel, Web Design and Promotion
Top ten eCommerce promotion ideas, channels, and strategies recommend to hoteliers in 2011. Tips and insights based on careful trends analysis of search engines and channels that...
Webinar Recap: Top Ten Strategies for Post-Pandemic Hospitality...
July 27, 2021 |
Web Design and Promotion, Webinar Recap
Travel demand has started its rebound, and already STR is projecting many US destinations are within 10% of and even above their 2019 demand and occupancy levels. Travelers are...
Manage Google’s Latest ‘More Hours’ Feature at...
When it comes to local presence on Google, to be relevant for “near me” type of searches the services that a business offers needs to be up-to-date on the GMB profile of the...
Engage 2021: The Countdown to Digital Breakthrough
July 13, 2021 |
Web Design and Promotion
The industry-leading online marketer’s conference is right around the corner. On September 14 and 15, 2021 we will gather virtually with leading experts in SEO, content...
Milestone Inc Wins Recognition in Google’s 2021 Business...
Milestone has been selected as a winner of Google’s Business Messages Build-an-Agent (chat application) Contest for creating an impactful demo for a brand. The contest...
Google Updates Q2: Page Experience Algorithm, GMB Updates, and...
As we do every quarter, we’re back with the latest updates from Google over the last quarter. In our last publish of Google Updates we covered the SMITH Algorithm (Passage...
Webinar Recap: Power Your Business with FAQs
June 28, 2021 |
FAQ Manager, Webinar Recap
In this webinar Milestone’s experts Ritika Chugh, Sr. Director – Product and R&D, and Tushar Prabhu, Director of SEO, discussed top tips to leverage the power of FAQs...
Milestone FAQ Manager — Robust FAQ and Voice Platform
When Google rolled out BERT towards the end of 2019 and the latest SMITH algorithm at the start of 2021, the writing was on the wall, they had moved past indexing keywords, and...
Webinar Recap: Why Entity Search Can Be Your Competitive...
May 18, 2021 |
Webinar, Webinar Recap
In this webinar Bill Hunt, Global Strategy Consultant for Back Azimuth Consulting and our Founder and President, Benu Aggarwal, and our VP of Marketing, Erik Newton, discussed how...
5 Must-Haves for Successful Golf Marketing
May 13, 2021 |
Digital Marketing Ideas, Web Design and Promotion
Getting more golfers to your tee box begins with a strong digital marketing plan. Learn five key trends to increasing your golf revenue, just like Randy Watkins Golf...
Webinar Recap: Top Tips For Driving Growth For Your Business
April 22, 2021 |
Web Design and Promotion, Webinar Recap
In this webinar Milestone’s experts Tammie Carlisle, Head of Hospitality, and Lauren Polinsky, Director of Solutions – Hospitality, discussed top tips for driving growth for...
Milestone Research Finds that the Average CTR Across Rich SERP...
The majority of traffic from rich results SERPs still goes to organic for free. Following SparkToro’s CEO and Cofounder, Rand Fishkin’s survey in which he claimed...
Milestone Inc wins 2020 HSMAI Adrian Awards for Its Crisis...
April 1, 2021 |
Web Design and Promotion
HSMAI has honored Milestone Inc. with two silver Adrian Awards for its contribution during the pandemic and how it helped the industry by offering them...
Unveiling the new CMS 6.5 UI that redefines user experience
April 1, 2021 |
Web Design and Promotion
With over 2000 websites live, 18 terabytes plus worth of data transferred and millions of website visitors every month, Milestone CMS dictates the digital experience for...
Google Updates Q1 2021 – Passage Ranking Algorithm, Hotel...
March 31, 2021 |
Web Design and Promotion
We’re back with our quarterly Google update as we always are to ensure your business knows what’s the latest with the search engine giant and where they are heading, so...