Hot Topics in PPC
March 18, 2011 |
Industry News
Paid Search Marketing is evolving quickly and there are several new and unique ways to implement strategies into ad copy and keyword research. SMX West 2011 in Santa Clara...
Website Optimization Factors – Conversion Tips
March 18, 2011 |
Industry News
Never leave a webpage alone. There's always room for improvement. Make the small changes in design and content, and you may see a significant improvement in conversion. At SMX,...
Retweet Me – How to be a Twitter Authority
March 14, 2011 |
Getting Social, Industry News
Users are looking for authentic engagement and a captivating voice while using social media. By giving them the respectful, robust Twitter experience they’re looking for, you...
Best Practices with Google’s New Ad Features
March 9, 2011 |
Industry News
This session from SMX West 2011 covers all the new ad formats Google has recently launched: AdWords video ads, AdWords SiteLinks, local AdWords, product AdWords, comparison ads...
Mobile Search Ads
March 9, 2011 |
Industry News
Haven't done mobile search ads yet? You're missing out on a growing market! eMarketer predicts that mobile ad spend will surpass $6.5 billion in 2012. Google CEO Eric Schmidt has...
Google Place Pages: Why it is Important for you?
March 9, 2011 |
Industry News
Google dramatically expanded its collection of information about the real world with its introduction of Place Pages - a webpage for every place in the world - for businesses such...
Online Video Trending Tools
February 7, 2011 |
Getting Social
iWith the power of online video growing, the reach it provides companies is invaluable. Understanding the current trending tools will help determine what content appeals to...
Social Media’s Impact on Search Engine Rankings
February 7, 2011 |
Getting Social
Google’s Matt Cutts discusses how social media channels impact search engine rankings. While there was minimal impact only six months ago, much has changed, and Google’s...
New Google AdWords Report Shows ‘Free Clicks’
January 31, 2011 |
Web Design and Promotion
Google launched a new report in AdWords to help advertisers measure interactions that take place before a click-through for video ads, display ads, product extensions and location...
New Google AdWords Report Shows Click Type
January 17, 2011 |
Web Design and Promotion
Ever wonder what the effectiveness of your AdWords sitelink extensions are? Do people really click on those additional links, or just your ad’s headline? Google AdWords just...