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Milestone Inc. Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone Inc. blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
new Paradigm of SEO

Facebook & Twitter: The new Paradigm of SEO

April 26, 2011   |   Getting Social, Web Design and Promotion
Social media sharing has a proven impact on the search engine results pages according to data presented by SEOMoz at the SMX Elite conference in Sydney. While Google and Bing are...
Focus on Conversions

Focus on Conversions and Not Clicks

April 26, 2011   |   Web Design and Promotion
Conversion is more important than clicks when drawing conclusions about the paid search...
Checklist for a Quality Link

Checklist for a Quality Link

April 26, 2011   |   Web Design and Promotion
Link building can have a strong and positive effect on search engine optimization efforts. As algorithms for the major search engines change, it's important to stay on top of the...
Leverage Consumer Behavior

Utilizing Technology to Leverage Consumer Behavior Trends...

April 7, 2011   |   Speaking Our Minds
Milestone joins panel of experts at the upcoming BITAC™ Tech & Operations 2011 to be held in Fajardo Puerto Rico. The session will discuss major social media trends in...
New Media and Technology Showcase

Social Media Optimization and Online Reputation Management...

March 29, 2011   |   Speaking Our Minds
Hear Milestone speak at the 2011 Mountain Travel Symposium about the importance of Social Media Optimization and Online Reputation Management. Milestone will demonstrate eBuzz...
Google Panda

Google Panda Update: Quality Content is more Important than Ever

March 23, 2011   |   Conversion Best Practices, Industry News
Google’s latest algorithm update known as the “panda” penalized a lot of low quality and shallow content sites. According to Matt Cutts, Google’s main focus is making...
Mobile Paid Search

Mobile Paid Search – Don’t Wait!

It should no longer be a question of whether or not hospitality clients should have a mobile presence. Rather, hotels and resorts should be focusing on ways to enhance their...
Facebook PPC Campaigns

Facebook PPC Campaigns

Facebook PPC campaigns can be a very cost effective way to drive traffic to a business Facebook page or website. There are distinct differences between Facebook and Google ads...
Making Search More Social

Making Search More Social

March 22, 2011   |   Getting Social, Industry News
Social media is having a larger impact on organic SEO factors on a daily basis. Both Bing and Google have recently taken steps to increase the influence a user's friends have on...
Rich Snippets and Micro formats

Search Engines Announce Structured Data, Schemas, Rich Snippets,...

March 22, 2011   |   Industry News, SEO
Search Engines support micro formats in local and SEO search. Deploying micro formats can help in SEO and Local search results and...
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