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Milestone Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
Facebook Ads

Facebook Ads: Reaching Prospects Earlier In the Decision Cycle

September 3, 2009   |   Getting Social, Web Design and Promotion
Excerpt: Facebook has over 250 million users globally, making it a powerful advertising platform. Sarah Smith, Manager of Online Sales Operations at Facebook presented tips and...
The Findability Formula

The Findability Formula – Search Engine Marketing Basics

September 3, 2009   |   Web Design and Promotion
At SES San Jose, Heather Lutze shared the basic elements of search engine marketing. A great overview for those new to SEO and PPC....
Visitors To Customers

Convert Your Visitors To Customers

September 2, 2009   |   Web Design and Promotion
When navigation attempts to fail by not providing required search results, 50% of the users turn to...
Secrets Revealed

Google AdWords, Google Analytics and Website Optimizer: Secrets...

September 2, 2009   |   Web Design and Promotion
This Google sponsored session at the Search Engine Strategies 2009 conference in San Jose revealed some of the latest updates on the new Adwords interface, Website Optimizer, and...
Managing Conversations

Social Media: Managing Conversations and Reputations When the...

August 20, 2009   |   Getting Social
This year, at SES San Jose 2009, social media experts got together to discuss how marketer’s can control and shape the conversations happening on social media...
Social Media

Social Media: White Hat vs. Black Hat

August 20, 2009   |   Getting Social
At SES San Jose 2009, social media experts shared their opinions on what regular practices are considered good vs. bad when promoting your company on social media...
Improve Landing Page Conversion

5 ways to Improve Landing Page Conversion

August 6, 2009   |   Web Design and Promotion
Every page of every website ought to be optimized. However, you might find a landing page within your site you felt was fully optimized, but has a bounce rate that is alarming. By...
Hotel Photography

Guide to Hotel Photography, Visual Search, and SEO

August 6, 2009   |   Hotel
It is critical to feature the right images on hotel websites. The purpose is to convey the experience, to show the value offered within the hotel’s premises. Choosing the right...
Linkbuilding and Building Content

Using Flickr for Linkbuilding and Building Content

August 6, 2009   |   Getting Social, Web Design and Promotion
Social Media channels are a great way to promote your product and to obtain inbound links to your website. Flickr is an excellent tool for building great visibility and exposure...
Writing Killer Ad Copy

Writing Killer Ad Copy, The Interactive Edition.

June 17, 2009   |   Web Design and Promotion
During SMX Advance, we attended a phenomenal session on writing killer adcopy. Session was moderated by Matt Van Wagner and speakers included Craig Danuloff from ClickEquations,...
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