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How to Succeed with Facebook Advertising

Apr 08, 2022   |   Getting Social

As marketers in today’s world, we understand how easy it is to become swept up in what everyone else is doing. However, the possibilities are unlimited, whether you’re generating videos, blogging, email marketing, search marketing, SEO, list-renting, guerrilla marketing, or even cold-calling your prospects. To put it another way, we just cannot do everything. So, to boost our possibilities of success, we must learn the basics, test, and expand what works.  

Social media is dominant feature in society, so it makes sense that marketing departments would increase their focus on it. You probably check your LinkedIn, Facebook, Instagram, and Twitter accounts multiple times a day to see what’s new. So, guess what? Your prospects and customers are doing the same thing. 

For consumer advertising, Facebook has a lot of advantages that your company may be able to take advantage of. First, Facebook ads, like the majority of advertisements on other social media sites, are profitable meaning they return a healthy ROI because the prices are relatively low and the engagement relatively high. These days, Facebook ads assist many businesses of all sizes in developing their online presence – from acquiring new consumers to growing brand awareness. 

Let’s delve deep into the advantages of Facebook advertising. But, if you aren’t taking advantage of all of the benefits of Facebook advertising, you are most likely missing out on reaching a significant portion of your target audience. 

Here are some tips for a successful Facebook paid marketing campaign. 

1. How do you apply micro-targeting to reach out to particular  Facebook audiences?

For most platforms, social media advertising entails allowing marketers to target ads to specific demographics based on user data – and Facebook is no exception. One of the primary advantages of advertising on Facebook is that the network is extremely data-rich. As a result, you can micro-target the most relevant audiences to your brand. 

Facebook’s level of information allows you to narrow down the demographic for each ad you run. Facebook advertising enables highly accurate targeting choices based on interests and behavior. Businesses can establish their own audiences based on the categories and then create campaigns for these “core consumers.” Another great advantage of Facebook advertising for your business is the ability to target people who have already interacted with your brand. 

The platform’s ad network employs “Audience Insights,” which collects aggregate data on people who engage with your brand page as well as data on how they interact with the rest of Facebook. Marketers can then move custom audiences created in Audience Insights to Facebook’s “Ads Manager” feature. 

2. How can you provide transparency to the targeted Facebook audience?

While other commercial networks have similar audience targeting tools, Facebook’s audience reach is extremely visible. Thanks to self-selecting audience targeting, your business has a good level of control and transparency over the audiences it targets. 

  • Fans: Your Facebook followers. 
  • Fans’ friends: Users who are friends with your followers. 
  • Behaviors or interests: Users who match the parameters you specified based on self-reported data. 
  • Remarketing: This refers to users who have already visited your website. 

As opposed to other social media platforms, Facebook allows you to focus your campaigns based on the specific demographics of your audience. While on Facebook, you can see which segments did the best; you may construct hypotheses and keep trying and improve your tactics. 

3. How do you do Facebook lookalike targeting?

You can clone an audience if you’ve found one that converts extremely well. The tool is known as “lookalike audiences,” It allows you to take a specific audience and have Facebook reach out to NEW individuals who are similar to that demographic and so likely to be interested in your brand. 

Lookalike audiences can also be created using conversion pixels (for example, those from your paid search advertisements), installation data from mobile apps, or simply friends of your Facebook page. You may also narrow down the size and targeting options to ensure that your lookalike audience accurately reflects your target buyers. 

4. What is Facebook’s psychographic profiling and how does it work?

Facebook’s targeting options extend far beyond demographics. The demographics of a customer are not enough to predict what they will buy. For example, not all millennials have large amounts of student debt or live in a way that would be associated with having little spare income. 

Using Facebook’s targeting features, you may target people based on a range of lifestyle characteristics, such as interests, events in their lives, behaviors, or hobbies, among other things. This allows for more precise targeting, but it also allows for better alignment across digital and offline tactics, ensuring that the same behavioral characteristics are used across your whole marketing channel mix. 

5. Facebook advertising encourages participation

Facebook advertising encourages interaction with your target demographic. Likes, comments, and interactions on your advertisements constitute engagement. Engagement is essential since it helps build a closer relationship with the target audience. 

As the audience interacts with the brand, an indirect relationship is formed. The more engaged the audience is, the more robust your relationship with them will be. The closer they are to the company, the more likely they will convert. Moreover, investing in social media management can also boost your involvement significantly. 

What is the difference between organic and paid Facebook advertising?

If you are trying to expand your business on Facebook, you may be asking what the difference between organic and sponsored promotion is and which one to use. 

Facebook marketing that is organic 

Organic Facebook marketing is a fantastic way to raise awareness for your organization and attract new customers. Shared posts are viewed by most of your fans and followers, and you do not have to pay anything to have them noticed. In addition, you can create and maintain a Facebook presence for your company

Photographs and videos should be used in your posts on your page to make them more visually appealing. You can also record Facebook Live videos in which others can like, remark on, or ask questions.

Paid Facebook advertising 

Paid advertising on Facebook allows you to pay to have your postings appear in more people’s news feeds than you could naturally or organically. So if you want a post about a future sale or event to appear in hundreds, thousands, or even millions of people’s news feeds all at once, paid Facebook marketing is the way to go. 

What formats is Facebook advertising available in? 

  • News Feed on Facebook - Your message appears in the news feeds of more individuals than would otherwise be feasible. 
  • Stories on Facebook – This is a new Facebook section. It’s similar to an Instagram story, except it only appears in your followers’ news feeds for 24 hours or fewer — unless they interact with it by clicking “Like,” “Share,” and so on. 
  • Canvas on Facebook — This format enables you to build a full-screen experience in which users may swipe across your advertisement. This format is now only available on mobile devices, but it could be useful for promoting huge events or products that people can experience in greater depth than a photograph. 
  • Video Commercials – This is an excellent way to market your products or services. The video can be up to 90 seconds long, and it comes with the power of Facebook advertising, including the ability to target specific audiences. 

For a few months, experiment with paid advertisements 

It takes some trial and error when it comes to figuring out what works best, so start small and build your way up. Then, when you have a successful ad, consider increasing your budget or changing your targeting options to see if any other audiences may work for your brand. 

Don’t forget about the organic aspect 

Keep producing relevant content organically rather than allowing paid advertisements to occupy all of your time and effort. This will help you avoid losing followers and engaged with potential buyers who have demonstrated an interest in what you do by following your page. Just like with paid advertisements, you can experiment with different types of organic content to see which ones perform the best. 

Your reach and following will increase due to utilizing both types of Facebook marketing. Being patient, testing different audiences over time, experimenting with fresh ideas for organic and paid content, and diversifying successful tactics are all things you can do to help yourself. 

Choosing which is right for you 

When deciding between an organic and paid media marketing approach and making educated changes along the route depending on engagement and income results, there are major advantages and disadvantages to consider. However, you can be effective in either style if you work hard, stay consistent, and pay attention to your audience. 

How do you advertise on Facebook?

A Facebook ad campaign can be launched in three ways: 

  1. Boost post on page
  2. Power Editor tool
  3. Self-serve Ads Create tool

Boosting posts on the page is the easiest way to promote the content but is the least effective. 

Power Editor tool is a bit complicated, specifically for newbies who’re just starting to advertise on Facebook. 

The most effective way to advertise on Facebook is to use the Ads Create tool. Firstly, you’ll have to click on “Create Ad” on Facebook’s Ads Manager page. Then, choose the objective, audience, budget, and schedule. One thing to remember is that your Facebook Ad design is most important in converting visitors into potential customers. So ensure to have a captivating post or video with a compelling headline and description.  

Here is the workflow for creating Facebook campaigns and ads.

It’s essential to have a clear call-to-action link or button to encourage your potential audience to take deliberate action. It’s a determining factor between a potential lead and conversion. With strong calls to action, you can also build a customer database for ongoing sales and marketing. With a poor call-to-action, your audience will get distracted from what’s actually important – engaging with your service or product.  

Hope this ultimate guide helps you understand why you need Facebook Advertising, how organic and paid Facebook Ads can help your business, and a brief summary of how you can advertise on Facebook

Milestone can help with all types of paid media campaigns to increase acquisition and visibility. Contact us at [email protected] to learn more. 

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