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Milestone Inc. Blog

Digital Marketing and SEO News, Trends & Technology

Stay up-to-date on the digital marketing strategies, techniques, and technology that impact your business. From websites, SEO, social, local, paid, the Milestone Inc. blog will help you manage digital transformation and optimize the digital experience. Learn the latest on schemas, AMP, Core Vitals, Local, reviews, and more.
Brighton SEO - Future Proofing Digital Presence

Futureproofing Your Digital Presence in the Age of AI-Powered...

November 14, 2023   |   SEO
In the era of AI-powered search, businesses need to future-proof their digital presence. This session at Brighton SEO San Diego 2023 focused on practical insights and best...
How to Deliver Content and Multi-Touch Experiences to Car Buyers_

How to Deliver Content and Multi-Touch Experiences to Car Buyers

November 13, 2023   |   Web Design and Promotion
One of the best ways to provide a great digital experience for car buyers is to create and deliver content that is relevant to their needs at each stage of the journey. This...
Webinar Recap: Supercharge Your Holiday Promotions with Milestone's Digital Experience Platform

Webinar Recap: Supercharge Your Holiday Promotions with...

During this session, featured expert speakers provided well-crafted marketing strategies to boost sales during this holiday season, along with valuable case studies and insights....
AI Value for Websites and SEO

How AI is Adding Value to Banking and Credit Union Websites and...

October 17, 2023   |   SEO
Artificial intelligence (AI) is rapidly transforming the banking and credit union industry, and website SEO is no exception. AI-powered tools can help banks and credit unions...
Elevating Banking and Credit Union Website Experiences Through Engagement Features and Web Personalization

Elevating Banking and Credit Union Website Experiences Through...

October 17, 2023   |   Banking, Web Design and Promotion
A Shift Towards Customer-Centric Personalization  In today’s digital landscape, customers crave unique and personalized website experiences. Meeting this demand not...
How to Improve Your Car Dealership Website’s Ranking in Google Search Generative Experience (SGE)

How to Improve Your Car Dealership Website’s Ranking in...

October 17, 2023   |   Search Experience Optimization, SEO
Google Search Generative Experience (SGE) is a new way for Google to display search results. Instead of just showing a list of blue links, SGE can generate rich snippets of...
Hospitality Trends and Budgeting

Webinar Recap: Hospitality Marketing Trends and How to Budget...

September 21, 2023   |   Hotel, Webinar Recap
During this session featured expert speakers provided valuable insights into the latest trends and budgeting tactics for the hospitality digital marketing landscape in the coming...
Quick Guide to Image SEO

Quick Guide To Image SEO: The Enterprise Solution Your Business...

September 14, 2023   |   SEO, Site-CMS
With over 50%1 of web traffic originating from mobile devices and 50%2 of marketers agreeing that visual content is essential to their marketing strategy, and the emergence of...
Optimizing Schema for Banking

Optimizing Schema for Banking and Credit Union Websites: A Guide...

September 14, 2023   |   Banking, Schemas
Optimize Schema for Banking and Credit Union Websites Search Generative Experience (SGE) is Google’s advanced search algorithms and AI-driven technology that focuses on...
Introducing Milestone’s AI Content Studio

Introducing Milestone’s AI Content Studio: AI-assisted...

September 6, 2023   |   Content, SEO, Site-CMS
Generative AI has revolutionized the way we manage and do business – with efficiency and scale the talking points. Now that AI has enabled businesses to create content at scale,...
How To Future-Proof Your Hotel’s Digital Presence in the Era Of AI-Powered Search

How to Future-Proof Your Hotel’s Digital Presence in the Era...

August 31, 2023   |   Digital Marketing Ideas, Hotel
Artificial intelligence (AI) is an SEO technology that has been used by Google for years to power its search engine. Recently, companies like Google, Bing, Adobe, Meta, and Apple...
Elevate Your Website CMS with AI for Google’s Search Generative Experience or Fall Behind

Webinar Recap: Elevate Your Website CMS with AI for Google’s...

August 22, 2023   |   Site-CMS, Webinar Recap
During the session, Milestone experts Mike Supple, and Ritika Chugh discussed ways to enhance your online presence for the next era of web experiences. They shared the importance...
The Impact of Google’s Changes to FAQ and How-To Schema on Marketers

The Impact of Google’s Changes to FAQ and How-To Schema on...

August 9, 2023   |   FAQ Manager, Google Update, Schemas
On August 8, 2023, Google announced changes to the treatment of FAQ and How-To rich results globally, in all languages. These changes will be rolling out globally over the next...
Craft Personalized Experience

Craft Personalized Experiences to Drive Conversions: With...

Customers today seek a sense of uniqueness and personalization when they interact with websites. They want your site to resonate with their thought process, making them feel...
Measuring impact and ROI of schema deployment

How to Measure the Impact and ROI of Your Schema Deployment?

July 25, 2023   |   Schemas
In the last two articles, we explored how schemas help with Google generative search experience and how to implement schemas correctly on your website.  In this article, we...
Scaling Local SEO for Multi-Location Businesses in 2023

Scaling Local SEO for Multi-Location Businesses in 2023

July 11, 2023   |   Local Promotion, Local Search
Navigating the Complex Landscape of Local SEO for Multi-Location Businesses In the dynamic world of local SEO, businesses with multiple locations encounter unique challenges....
How to Implement Schemas Correctly

How to Implement Schemas Correctly

July 10, 2023   |   Schemas
In today’s digital landscape, search engines use structured data to better understand the content of web pages and provide rich search results. Schema markup, based on the...
How Website Schemas Assist with Google’s Search Generative Experience

How Website Schemas Assist with Google’s Search Generative...

June 28, 2023   |   Google Update, Schemas
In today’s digital era, where artificial intelligence (AI) powers search engines, it is crucial for businesses to optimize their online presence to stay ahead of the...
Leveraging Google's Generative Experience for Search Success

Embrace the Future of Search with Google’s Generative...

June 12, 2023   |   Industry News
Google’s new Search Generative Experience (SGE) significantly changes how search results surface to users. Google has been experimenting with AI-driven and semantic (Search...
The Mysterious Case of Google's Vanishing Local Packs?

The Mysterious Case of Google’s Vanishing Local Packs?

May 30, 2023   |   Local Promotion, Local Search
The Mysterious Case of Google’s Vanishing Local Packs has left the SEO community in awe and speculation. Google, the search giant, seems to be quietly reducing the number of...
Google I/O: How your business needs to adapt to Google’s Search Generative Experience

Google I/O: How Your Business Needs to Adapt to Google’s...

May 24, 2023   |   Industry News
It’s a wrap as far as Google’s annual I/O conference is concerned and the theme across their innovations is none other than Artificial Intelligence. Of course, the...
Top Strategies to Boost Your Hotel's Bookings and Revenue During a Recession

Top Strategies to Boost Your Hotel’s Bookings and Revenue...

May 24, 2023   |   Hotel, Web Design and Promotion
The hospitality industry is one of the hardest hit during an economic recession. During a downturn, customers cut back on discretionary spending, which includes travel and hotel...
Capitalizing on the Micro-Wedding Trend: How Hotels Can Make the Most of It

The Rise of Micro-Weddings: How Hotels Can Tap into this Growing...

May 17, 2023   |   Hotel, Web Design and Promotion
The allure of micro-weddings has been on the rise in recent years as couples seek more intimate, personalized, and budget-friendly ways to tie the knot. This shift presents a...
Helpful Content Strategy in 2023

Helpful Content Strategy in 2023 – 5 Steps for Measurable...

April 21, 2023   |   Content, Google Update, Webinar Recap
Effective content marketing in 2023 requires brands to prioritize high-quality, useful content creation that resonates with their target audience.   What is helpful...
Why are schemas important - milestoneinternet.com, Milestone Inc.

Why Are Schemas Important for SEO?

April 5, 2023   |   SEO
One of the most overlooked SEO practices is the use of schemas to properly tag your website content. If you are looking for some practical advice on schemas, how they benefit your...
Critical Must-Have For Your Platform Strategy

Why Content Discovery, Omnichannel Experience, and Acquisition...

March 31, 2023   |   Site-CMS, Webinar Recap
The digital landscape has transformed the way businesses create and deliver content, and how customers interact with it. However, with advancements come challenges, particularly...
The Influence of Chatbots and ChatGPT on Digital Marketing: Shaping the Future of Business Efficiency and Customer Engagement

The Influence of Chatbots and ChatGPT on Digital Marketing:...

Digital marketing is a constantly evolving landscape that embraces emerging technologies to improve customer experiences and streamline business processes. One such technology...
The Evolution of Local Search: Optimizing Your Business for Greater Visibility and Engagement

The Evolution of Local Search: Optimizing Your Business for...

In today’s digital world, local search has become an essential aspect of a successful marketing strategy for businesses of all sizes. With more consumers relying on the...
Milestone Inc. Launches Schema Validator

Milestone Inc. Launches Schema Validator – A Free Tool To...

March 24, 2023   |   Web Design and Promotion
The biggest challenge for businesses today is that 90% of their digital content has no audience. While the content could be absolutely perfect, it does not rank in the high...
Tips to Upgrading Your Credit Union Member Online Experience

Tips For Upgrading Your Credit Union Member Online Experience

March 14, 2023   |   Banking, Web Design and Promotion
The best advice for upgrading your website may be the toughest: Learn to view your site through the eyes of your audiences: 1) as if you were a newbie, seeing the site for the...
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