The Evolution of Search and Online Hotel Marketing Strategies for the Future [Educational Session]

Published: Aug 29, 2012
Milestone Internet Marketing - Cornell Hospitality Research Summit

Cornell Hospitality Research Summit

Event: Cornell Hospitality Research Summit 2012

Session: Social Media and Service Excellence 1

Date: October 8, 2012

Time: 11:00 am – 12:30 PM

Location:
Cornell University
School of Hotel Administration
The Center for Hospitality Research
Room 198

Topic: The Evolution of Search and Online Hotel Marketing Strategies for the Future

Google’s search engine algorithm continues to change. The major search engine has added new ranking factors, universal search channels, and customized results based on location, social circle, and activity. In addition, Google has released algorithm updates, such as Panda, Caffeine, and Penguin updates, that affect all hotels. This presentation will cover the changes in online search – including Google’s Panda, Caffeine, and Penguin updates – and the initiatives necessary for hotels to dominate search engine rankings and stay ahead of the curve.  This presentation will cover all of the following and what hotels need to stay ahead of the curve.

  • Google search updates
  • Social – engagement and freshness
  • Local search optimization
  • Mobile and hyperlocal channels

Speaker:
Anil Aggarwal, CEO, Milestone Internet Marketing

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