Event: Eye for Travel TDS
Session: Re-Aligning Your Digital Strategy: Guarantee Personalization & Interaction Leading to Purchase
Date: Thursday, September 13th
Time: 11 AM – 12:30 PM
Caesar’s Palace Hotel & Casino
Las Vegas, Nevada
- Take a look at the future of personalised, digital marketing: and take home a list of things you need to watch out for in 2013
- What is the right balance of customer created content in your advertising? What is the future of UGC? Hear the stats.
- Integrated and cross channel marketing- how to simplify targeting each consumer with a focused message across multiple platforms (without hundreds of hours of work on your part)
- Understand the new attribution trading standards (as Google encrypts search clicks), and see how competitive analysis can help you take the leading edge
- Top Tips for your Search Engine Optimisation strategy- how to keep an eye on your keywords and keep your direct site topping the search pages
- What is the legal standpoint on cookie capture and how do you ensure your efforts are not invading the customer’s privacy?
Brad Brewer, Director of Business Development, Milestone Internet Marketing
Krista Parry, Director of Marketing & Communications, Park City Mountain Resort
Claire Bishop, VP Digital Strategy & Online Media, MMGY Global
Claude Walton, Product Marketing Director, SDL