Hotel operators, vacation managers, and franchisees will glean practical data and useful guides to help them maximize return on investment when thought leaders from Milestone Internet Marketing join industry experts in presenting the latest trends in search and social media at three important conferences this fall: Travel Distribution Summit by EyeforTravel, HomeAway’s RezFest, and Cornell University’s Hospitality Research Summit. The speaking engagements are part of Milestone’s award-winning Hotels to HTMLs and Social Media Strategies workshops.
Milestone will join a panel of experts in Las Vegas on September 13 to present Re-Aligning Your Digital Strategy. In this session, the panel will discuss integrated and cross-channel marketing, while providing tips for SEO strategies and trends for 2013. Click here for more information about this session and how to register.
Milestone will host ‘Social Media in Thirty Minutes a Day’ at RezFest in Las Vegas September 25 – 27. The educational session will delve into the importance of social media in today’s digital marketing strategy and how to manage these channels in less than an hour a day. Click here for more information about this session and how to register for the event.
Cornell Hospitality Research Summit, October 8
Learn about critical changes in online search, including Google’s Panda, Caffeine and Penguin updates, and the initiatives necessary for hotels to dominate search engine rankings and stay ahead of the curve. Evolution of Search and Online Hotel Marketing Strategies for the Future, presented in Ithaca, New York on October 8, will discuss Google’s continuous changes to search engine algorithm, including adding new ranking factors, universal search channels, customized results based on location, social circle and activity, and algorithm updates that affect all hotels. Click here for more information about this session and how to register.