Webinar Recap: Decoding Hospitality Digital Marketing in the AI...
August 13, 2025 | Hotel, Webinar Recap
During the session, hospitality experts Tammie Carlisle and Craig Carbonniere from Milestone shared top strategies for hotel digital marketing and tips for budgeting in 2026. They...
Content Marketing for Hotels: A Strategic Plan
May 19, 2025 | Content Marketing, Hotel
How do you make your content "king"? Learn how Milestone crafts content for high engagement across the customer journey on hotel websites....
Webinar Recap: Budgeting and Forecasting in the AI Era
August 13, 2024 | Hotel, Webinar Recap
During the session, our industry speakers Benu Aggarwal, Founder and President of Milestone Inc, Kurt Weinsheimer, CPO of Sojern, and Sathya Krishnamurthy, CPO of Milestone Inc...
Webinar Recap: Top Trends in Hotel Digital Marketing and...
August 5, 2024 | Hotel, Webinar Recap
During the session, hospitality experts Tammie Carlisle and Craig Carbonniere from Milestone shared top strategies for hotel digital marketing and tips for budgeting in 2025. They...
Office Hours Recap: Hospitality Tips – Drive Engagement...
May 16, 2024 | Hotel, Webinar Recap
During the session, our industry experts shared how hotel business can harness the potential of AI-driven marketing for content creation, guest engagement, and optimizing our...
Webinar recap: How to Optimize the Customer Journey and Path to...
January 11, 2024 | Hotel, Webinar Recap
During the webinar, industry experts Benu Aggarwal and Noreen Henry provided valuable insights into the changes in travel behavior and the challenges faced by the industry. They...
Webinar Recap: Hospitality Marketing Trends and How to Budget...
September 21, 2023 | Hotel, Webinar Recap
During this session featured expert speakers provided valuable insights into the latest trends and budgeting tactics for the hospitality digital marketing landscape in the coming...
How to Future-Proof Your Hotel’s Digital Presence in the Era...
August 31, 2023 | Digital Marketing Ideas, Hotel
Artificial intelligence (AI) is an SEO technology that has been used by Google for years to power its search engine. Recently, companies like Google, Bing, Adobe, Meta, and Apple...
Top Strategies to Boost Your Hotel’s Bookings and Revenue...
May 24, 2023 | Hotel, Web Design and Promotion
The hospitality industry is one of the hardest hit during an economic recession. During a downturn, customers cut back on discretionary spending, which includes travel and hotel...
The Rise of Micro-Weddings: How Hotels Can Tap into this Growing...
May 17, 2023 | Hotel, Web Design and Promotion
The allure of micro-weddings has been on the rise in recent years as couples seek more intimate, personalized, and budget-friendly ways to tie the knot. This shift presents a...
The Influence of Chatbots and ChatGPT on Digital Marketing:...
Digital marketing is a constantly evolving landscape that embraces emerging technologies to improve customer experiences and streamline business processes. One such technology...
The Evolution of Local Search: Optimizing Your Business for...
In today’s digital world, local search has become an essential aspect of a successful marketing strategy for businesses of all sizes. With more consumers relying on the...
Marketing Strategies for the Hospitality Industry in a...
February 27, 2023 | Hotel, Webinar Recap
How digitization is transforming the hospitality industry and impacting customer behavior, necessitating new marketing strategies for hoteliers. In the aftermath of...
Five Reasons Your Hotel Website Needs a Makeover
February 13, 2023 | Hotel, Web Design and Promotion
With the hotel industry evolving and travel returning to normal, keeping up with the competition and having a website that stands out is crucial-ensuring that your website is...
How Automation Can Help with Labor Shortages in Hotels
December 29, 2022 | FAQ Manager, Hotel
Hotels and resorts across the globe are feeling the impact of recent labor shortages, with rising demand for experienced workers at an all-time high. Is automation the solution?...
US Hotels Eclipse 2019 Occupancy Rates
December 28, 2022 | Hotel
In one important way, the US hotel industry has put the pandemic in the rearview mirror with mid-December room occupany at 54.5%, up 9% from the equivalent week in...
Why Hotels Are Better Than Airbnbs
November 7, 2022 | Hotel
By Keith Brophy, Senior Director of Hospitality Customer Success at Milestone Inc. LinkedIn Since its introduction back in 2008, Airbnb has been marketed as an alternative to...
11 Hotel Promotion Ideas for Holidays in 2023
October 28, 2022 | Hotel, Local Promotion
Holidays are a time when businesses and hospitality providers try to drive big crowds and capture their spending. With the pandemic mostly winding down, more people are venturing...
5 Reasons to Love Google’s Latest Analytics Tool: Google...
As Google deprecates Universal Analytics in favor of Google Analytics 4 (GA4) there are several changes on the horizon that website owners need to be aware of. Google Analytics 4...
Planning Your 2023 Digital Marketing Budget
By Craig Carbonniere and Keith Brophy Key macroeconomic trends and hotel industry stats indicate that the recovery is well underway, occupancy rates and ADRs have been increasing,...
5 Moves Hotels Should Make to Enhance Digital Experience
As a growing number of people are looking for alternatives when it comes to workspaces following the COVID-19 pandemic, workcations have become a popular trend. Think about this...
Introducing Milestone’s Menu Manager for Searchable Menus
For a business to have an influence on its local ecosystem it needs to optimize its local listings to be relevant for customer queries online. This can be done by taking care of...
Why Do Details on My Google Business Profile Keep Changing?
Maintaining a completely accurate listing of your business on Google can be difficult as there are multiple factors that contribute to the accuracy and completeness of your Google...
Google to Display Organic Meta Listings in Its Hotel Ads Section
For about a year now to support the hospitality and the travel industries, they have rolled out organic meta listings in its Hotel Ads section, which was previously only available...
Milestone Local: Award-Winning Platform Puts You in Front of...
With 5.6 billion searches1 carried out on Google every day and 46%2 of those searches dedicated to local businesses, it’s no dispute that Google is certainly the home page for...
Google Confirms: Google Posts Usability Extended To Hotels
By Keith Brophy, Senior Director of Hospitality Customer Success at Milestone Inc. LinkedIn While competing in the local market, covering all possible touch points to engage with...
Top 10 Strategies to Promote Hotels on Social Media in 2023
February 28, 2022 | Getting Social, Hotel
An incredible 7 in 10 Americans regularly use social media to connect with those around them. Globally, billions of people, more than half the global population, report that they...
1440 Multiversity Team Wins HSMAI Hospitality Hero Award...
HSMAI has recognized the compassion and achievement of the 1440 team with a 2021 HSMAI Adrian Hospitality Hero...
Top 10 Website Must-Haves for Hospitality
The days when a website was just a digital brochure are long gone; and as the technology to build and maintain websites evolve, the room for new ideas and practices keeps growing...
Hotel Strategies to Increase Traffic and Revenue
December 22, 2021 | Hotel
By Keith Brophy, Senior Director of Hospitality Customer Success at Milestone Inc. LinkedIn Milestone has picked out some top proven strategies from its hotel strategy incubator...