Top Digital Marketing Trends for the Hospitality Industry
January 15, 2020 |
Conversion Best Practices, Digital Marketing Analytics, Digital Marketing Ideas, Digital Media Marketing, Getting Social, Hotel, Search Experience Optimization, Speaking Our Minds, Web Design and Promotion
With the vast number of search algo changes to the evolution of the customer journey, hotels and businesses need to welcome and adapt to the changes in order to continue online...
Effective Use of Email Marketing Campaigns for Hotels
November 16, 2019 |
Hotel
Hotels and other businesses can benefit immensely from the effective use of email marketing campaigns because it’s fast, direct, cost-effective, and builds one-to-one...
Online Searchable Videos – Why Hoteliers Should Care
November 12, 2019 |
Hotel
The lodging industry has seen significant adoption of online video marketing because most consumers want to see and experience as much of the hotel as possible before booking...
Top 10 Questions Hotels Should Ask Your Digital Marketing
August 6, 2019 |
Hotel
To help make sure hotels are doing everything possible to gain market share on competitors, Milestone has put together a list of the top ten questions to ask hotel internet...
From OTA Shoppers to “BOOK DIRECT” Customers – your...
July 3, 2019 |
Conversion Best Practices, Hotel
Yet another giant leap for Milestone CMS – if you are a Milestone customer, you can now benefit from our powerful integration with Synxis – a market leader in booking engines...
Google Doorway Pages vs. Independent Hotel Websites –...
There has been a lot of confusion regarding Google’s update on March 16 regarding “Doorway Pages”. We believe that the definition of “doorway pages” has been...
NFC: In the Hotel Industry, Next Comes VR, AR, and Metaverse
March 13, 2019 |
Hotel, Web Design and Promotion
With our love for innovation, Milestone seeks to bring in new and robust technologies such as near-field communication (NFC) to their customers and provide a cutting-edge service...
9 Key Elements for Benchmarking Your Hotel’s SEO Performance
March 6, 2019 |
Hotel, Search Experience Optimization
In this article we cover the importance of benchmarking so business owners can measure their website’s SEO health and use the insights to improve...
Social Media Trends Impacting Your Hotel
February 20, 2019 |
Hotel
Social media is one of the most important channels for marketing a hotel and 2019 is bound to be an exciting year for digital...
5 Reasons ADA Conformance Matters in Hotel Website Design
February 6, 2019 |
Hotel, Search Experience Optimization
Providing equal access to consumers with disabilities is no longer a “nice to have” when it comes to a user-friendly website....
Web Design Best Practices and Trends for Hotels
January 30, 2019 |
Hotel, Web Design and Promotion
Web design is not a form of art, but a solution to a business problem, albeit with a bit of creative touch and artsy flavor....
How to Use Keywords for Hotel SEO and Digital Marketing
Search engines are branching their focus out of just using keywords to provide the best search experience to their users. However, this doesn't mean that keyword strategy for SEO...
Hotel Digital Marketing Manager’s Wish List for Next Year
December 14, 2018 |
Hotel, Web Design and Promotion
What Digital Marketing Technologies are you implementing for your Hotel this year? We've created a list of the top 10 technologies that will impact how you prepare your budget for...
Top 10 Digital Marketing Strategies to Generate Hotel Bookings
November 28, 2018 |
Hotel
Whether your hotel’s needs are short term, long term or both, there are a variety of internet marketing tools available to help you achieve your goals....
Measuring The Success (ROI) of Your Hotel Search Engine
October 25, 2018 |
Hotel
One of the most successful and challenging things about marketing on the internet is that the impact of your marketing efforts is measurable. While critical to your initiative,...
9 Steps to Generate More Online Bookings and Revenue for Your...
September 22, 2018 |
Hotel
Getting your bookings through OTAs can be a costly proposition – often as much as 40% to 50% of your...
Turn Your Hotel Website Into An Online Concierge Using FAQs
September 22, 2018 |
Hotel
Take advantage of the new #1 spot with the direct answer box. Have your website digitally answer questions traditionally reserved for the concierge....
How Hotel Social Media Marketing Can Help Increase Facebook Fans...
This Facebook sweepstakes success story summarizes how Milestone helped an upscale, 4-star property in a prime market drive brand awareness and traffic to the hotel's...
Managing Your Hotel’s Online Reputation Using SEO
August 16, 2018 |
Hotel
Search engines, like Google and Bing, now place high ranking factors on social media and guest reviews channels, making online reputation management (ORM) a must-have in a...
NYLO Hotel’s New Website Design Delivers 62% Boost In...
NYLO Hotels worked closely with Milestone to develop a stunning, well-structured website to showcase the groups well-appointed boutiques. Following the latest search trends and...
Responsive Hotel Website Design and SEO Generates $300K in...
June 25, 2018 |
Digital Marketing Ideas, Hotel, Search Experience Optimization, Web Design and Promotion
Milestone's strategy includes developing technology driven, content optimized hotel websites following the latest search and social guidelines. Learn how Milestone helped Holiday...
Download: Digital Marketing Guide to Great Hotel Website Design
May 7, 2018 |
Hotel
If you’re thinking of refreshing your website or overhauling it altogether in 2018, we thought it might be helpful to have a...
Facebook Timeline for Hotels – Top 5 Things to Know
March 23, 2018 |
Getting Social, Hotel
Facebook recently made another round of significant changes to the functionality of brand pages, and it goes live for all brand pages on March 30, 2012. Here are the highlights...
Guide to Online Reputation Management for Hotels and How to...
January 17, 2018 |
Hotel
Opinions about your hotel abound on review sites. How you react to these reviews can be the difference between convincing a consumer to book with you or driving them straight...
How Gaia Hotel & Spa Got a 10X ROI with a Last-Minute Black...
December 12, 2017 |
Hotel
What if you could get a 10X return on investment – using a “last minute” omnichannel campaign with a very modest...
Milestone Continues Winning Streak with 9 Communicator Awards...
May 30, 2017 |
Hotel, Web Design and Promotion
Six website designs were awarded the highest Communicator Award of Excellence and 3 were awarded Communicator Award of...
How to Increase Your Hotel’s Guest Reviews
March 27, 2017 |
Digital Marketing Ideas, Hotel
If increasing your hotel’s reviews online is one of your 2012 goals, we have some great tips based on multiple case studies tested on how to increase the number of reviews on...
How to Run an Effective Social Media Contest for Hotels: Hotel...
Hotel sees 30% increase in website traffic from Facebook and 16% increase in Facebook fans from social media scavenger hunt...
Monetize the On-Property Guest Experience by Using the Guest...
April 4, 2016 |
Hotel
Learn how to target internet users on your property to increase your hotel revenue. A Guest portal allows you to send on-property content and collect information on internet...
How Your Hotel Benefits from Programmatic Advertising
March 26, 2016 |
Hotel
Understand what programmatic advertising is and how it is continuing to transform the world of digital advertising. The powers of big data and targeted ads increase your returns...