Hot Topics in PPC
March 18, 2011 | Industry News
Paid Search Marketing is evolving quickly and there are several new and unique ways to implement strategies into ad copy and keyword research. SMX West 2011 in Santa Clara...
Best Practices with Google’s New Ad Features
March 9, 2011 | Industry News
This session from SMX West 2011 covers all the new ad formats Google has recently launched: AdWords video ads, AdWords SiteLinks, local AdWords, product AdWords, comparison ads...
New Google AdWords Report Shows ‘Free Clicks’
January 31, 2011 | Web Design and Promotion
Google launched a new report in AdWords to help advertisers measure interactions that take place before a click-through for video ads, display ads, product extensions and location...
New Google AdWords Report Shows Click Type
January 17, 2011 | Web Design and Promotion
Ever wonder what the effectiveness of your AdWords sitelink extensions are? Do people really click on those additional links, or just your ad’s headline? Google AdWords just...
Google Introduces New AdWords Feature for Compiling Negative...
January 12, 2011 | Web Design and Promotion
Google introduces a new AdWords feature that will allow users to compile negative keywords at the account level to implement across similar...
Getting Keyword Ideas through Google Zeitgeist
January 6, 2011 | Conversion Best Practices
Google Zeitgeist, a free online tool, provides insight into how the world searches, which helps advertisers find new keywords and ad ideas for clients around the world. The tool...
Reaching International Customers Through...
December 8, 2010 | Web Design and Promotion
On Monday, December 6th, Google launched Google Global Market Finder, a free online tool that helps advertisers find new markets to target in international countries. The tool...
Paid Search on Facebook
November 15, 2010 | Web Design and Promotion
In this session of PubCon Las Vegas, Keith Posehn of Zorz spoke about how to best optimize Facebook PPC campaigns and landing...
How to Effectively Manage Large Scale PPC Campaigns
November 15, 2010 | Industry News, Web Design and Promotion
This session of PubCon Las Vegas focused on the challenges of managing large scale paid search campaigns across multiple channels and the best techniques to effectively manage PPC...
Hardcore PPC Tactics
November 12, 2010 | Web Design and Promotion
In the first session of PubCon Las Vegas we learned some advanced and not so obvious tactics to more efficiently manage and optimize our PPC...
PubCon Session: Solutions to In-House SEO, PPC & Campaigns
November 11, 2010 | Web Design and Promotion
The session “In-House SEO, PPC & Campaigns” offered tips on how best to build a team that can combine efforts to collaboratively reach marketing goals and optimize the website...
Conducting SMART Keyword Research
November 10, 2010 | Conversion Best Practices
Everyone needs to know the ABC's of SMART keyword research and know how to take advantage of opportunities. You'll find that here along with a few helpful keyword research tools...
Google Boost Ads – Local Business Advertising Placement
November 1, 2010 | Web Design and Promotion
Google recently launched its new location-based ad feature named Google Boost. The location-based ad will show up in the sponsored links section. This product is currently in beta...
An Introduction to Remarketing
August 19, 2010 | Speaking Our Minds
In this session of SES San Francisco, we learned the basics of the powerful tool of remarketing and the impact it has on advertisers’ overall...
10 Things to Supercharge your SEM Campaigns
August 19, 2010 | Conversion Best Practices
From PPC to SEO to Social Media to landing page testing and optimization, this session gave users real, actionable tips, strategies and secrets to get more out of your online...
Google Introduces New Sitelink Extension Feature
August 17, 2010 | Web Design and Promotion
Google has introduced a new Sitelinks feature which allows customers to further engage users on their websites by listing up to four links to click on an individual...
Gain and Maintain Visibility with Your Search Marketing
July 13, 2010 | Speaking Our Minds
Milestone's President, Benu Aggarwal, will speak at the upcoming Search Engine Strategies Conference in San Francisco and will discuss search engine and social media marketing...
PPC Site Links
June 3, 2010 | Web Design and Promotion
Jazz up your PPC text ad by adding site links. By enabling site links in your PPC ad, you offer the user several options in your text ad – all of which will be hyperlinked to a...
90 Day SEM Fitness Plan
March 5, 2010 | Paid Media, Web Design and Promotion
At SMX West Conference in Santa Clara, Stoney de Geyter, Kayden Kelly, Matt McGee, Matt Van Wagner gave various seo tips, plan and strategies which can help small business...
The Latest Google Ad Formats in Paid Search
March 5, 2010 | Web Design and Promotion
In this SMX West session, Nicholas Fox, Cory Nielson and David Szetela shed light upon new Google ad formats such as video ads, sitelinks, local paid ads, and product ads....
Paid Search Bullseye! Reaching and Closing Your Ultimate
March 5, 2010 | Web Design and Promotion
Marketing 101 tells us that the most effective marketing campaigns are the ones targeted to specific market segments. For Internet marketing, that means doing keyword research,...
The Findability Formula – Search Engine Marketing Basics
September 3, 2009 | Web Design and Promotion
At SES San Jose, Heather Lutze shared the basic elements of search engine marketing. A great overview for those new to SEO and PPC....
Google AdWords, Google Analytics and Website Optimizer: Secrets...
September 2, 2009 | Web Design and Promotion
This Google sponsored session at the Search Engine Strategies 2009 conference in San Jose revealed some of the latest updates on the new Adwords interface, Website Optimizer, and...
Writing Killer Ad Copy, The Interactive Edition.
June 17, 2009 | Web Design and Promotion
During SMX Advance, we attended a phenomenal session on writing killer adcopy. Session was moderated by Matt Van Wagner and speakers included Craig Danuloff from ClickEquations,...
Mythbusting PPC Urban Legends
June 10, 2009 | Web Design and Promotion
Great session and panel presented few common myths on ppc and right strategy. Topics included commen concerns about bidding high or low, geotarget your campaigns or not, is...
PPC Landing Page Dos and Don’ts
April 20, 2009 | Paid Media
Creating a Landing Page specifically catered to PPC traffic is an absolute must for online advertisers. In this article, we will review the importance of landing pages by focusing...