How to Ignite your Digital Marketing in 7 Steps
July 7, 2020 |
Digital Media Marketing
You have heard the stories and seen the data. Recovery is in the air. Pent up consumer interest is driving traffic and warranting renewed investment to harness growing demand. At...
Status of Google Ads COVID-19 Ad Credits for Small &...
June 2, 2020 |
Google Update
Last week, Google shared more details on the much anticipated credit to support recovery for small and medium businesses. Milestone is working closely with Google on next...
GoogleAds: Budget Optimizer
June 5, 2019 |
Web Design and Promotion
The Budget Optimizer™ tool automatically adjusts your keyword maximum cost-per-click (CPC) bids on your behalf. All you need to do is set a target budget, and the Budget...
Facebook Advertising, Taking Over Google Ads?
November 23, 2018 |
Getting Social, Industry News
Is Facebook capable of competing with Google in regards to advertising for businesses? Facebook retargeting may have you allocating more money to this social platform....
Facebook Advertising Embraced by Majority of Local Businesses
December 15, 2016 |
Getting Social, Industry News
Social media and its impact on local advertising was the subject of a recent study done by Borrell Associates, a consulting firm that produces industry related advertising...
![Pay Per Click Channels for Your Business [Video]](https://blog.milestoneinternet.com/wp-content/uploads/2013/12/PPC_December_Thumbnail-1.jpg)
Pay Per Click Channels for Your Business [Video]
December 16, 2013 |
Digital Media Marketing, Videos
In the past few years, there has been an upward trend of travelers booking online. Travelers gather all the information required for decision making from many different...
Yelp! I Need More PPC… [Video]
September 17, 2013 |
Conversion Best Practices, Digital Marketing Ideas, Videos, Web Design and Promotion
Are you capitalizing on your existing Yelp listing? Here is a great opportunity to take advantage of this invaluable local real estate and drive more revenue to your property....
Google Improves Global Ad Extensions and Targeting
October 1, 2012 |
Industry News, Web Design and Promotion
Google continues to expand its paid search services globally, adding enhanced sitelinks for all Adwords accounts and improving geo-targeting capabilities in nearly a dozen other...
Why Bid on Branded Keywords
July 30, 2012 |
Web Design and Promotion
Why do you need to buy Google ads for your brand if you rank organically? Do you have control on where you directusers on your website? Do brand keywords in general have higher...
Metrics to Analyze and Optimize Mobile Paid Search Campaigns
June 28, 2012 |
Web Design and Promotion
It is important to make sure that while doing mobile paid search campaigns, hoteliers target the ads towards the right audience, right devices as well as have the right...
Semantic Search and User Sentiment in Pay-Per-Click Ads
June 28, 2012 |
Web Design and Promotion
With the evolution of search algorithm to semantic algorithm, it is important to consider and incorporate user sentiment within pay-per-click ads to establish relevancy and create...
Learn How Your PPC Keywords Compare to Your Competitors
May 24, 2012 |
Web Design and Promotion
It’s known that quality scores are the primary measure of a keywords relevancy and an indicator of future performance. As such, we havegone into great detail as to how quality...
5 Tips for Better Facebook Ad Performance
May 24, 2012 |
Web Design and Promotion
Advertisers no longer question, should I run Facebook ads but instead how can I run successful Facebook ads? As advertisers experiment with Facebook ads here are some proven...
How To Maximize Your PPC Budget: Use Negative Keywords
April 24, 2012 |
Web Design and Promotion
While many businesses may be engaged in Pay Per Click advertising, there may be a few who are not taking advantage of using negative keywords. In this article, we will outline the...
How to Maximize Your PPC ROI
April 23, 2012 |
Web Design and Promotion
Whether you are working with a smaller budget or simply looking to cut down on costs, spending your PPC budget wisely is more important than ever. Instead of simply pausing your...
Enhanced Pay-Per-Click Sitelink Extensions
March 26, 2012 |
Web Design and Promotion
Enhanced pay-per-click sitelink extensions offer advertisers additional exposure by incorporating expanded copy on sitelinks and aim to prompt higher click-through-rates by...
What Can I Do to Improve the Performance of My PPC Campaigns?
March 1, 2012 |
Speaking Our Minds
What are some ways to tune up my PPC campaign? SMX Experts provided advice on certain metrics, tools and strategies to improve any PPC...
Retargeting & Remarketing: The New Behavioral Ads
March 1, 2012 |
Speaking Our Minds
The SMX West 2012 panel on retargeting and remarketing discussed the opportunities in turning potential customers into paid customers and extending the customer lifetime value....
WiFi and Operating System Targeting Gives a Boost to Mobile PPC
February 27, 2012 |
Web Design and Promotion
Adwords mobile PPC has become more targeted with new WiFi and operating system selection, offering mobile advertisers more options in reaching their target audience within range...
Why You Should Bid on Your Brand Name
February 24, 2012 |
Web Design and Promotion
Article explores why it is important to bid on your own brand name for PPC campaigns in 2012. It is important that you not only stay ahead of trends but also remain...
2012 Resolutions To Improve Your PPC’s Bottom Line
January 26, 2012 |
Web Design and Promotion
Is your PPC campaign growing its bottom line? Look beyond clicks and CTR to consider how your paid search campaigns can become more profitable. Two hotels provide case studies...
How To Effectively Market PPC Ads For The Holidays
December 20, 2011 |
Digital Marketing Ideas, Web Design and Promotion
Research shows that there is a strong correlation between the US unemployment rate and search queries related to “deals” and “coupons”. With this in mind, it is important...
Making the Most of Your PPC Budget
November 29, 2011 |
Digital Marketing Ideas, Web Design and Promotion
Given the number of online channels that are now offering paid search, it’s hard to know exactly where to start when it comes to PPC. To help bring some peace of mind to the end...
Event Promotion through Paid Search
October 24, 2011 |
Web Design and Promotion
Events and Holiday PPC Campaigns – capitalize on what’s happening in your local market to drive traffic to your website and increase online revenue. This article identifies...
Top 5 Best Practices for Google Display Advertising
October 24, 2011 |
Web Design and Promotion
Display ads lead the way in driving aided brand awareness and purchase intent. Display ads allow marketers and agencies to bring their ideas and brands to life through greater...
Top 10 Best Practices for Optimizing PPC Campaigns
October 24, 2011 |
Web Design and Promotion
Advertisers on Google Adwords, Facebook Ads, and Microsoft AdCenter (Bing) can probably attest to the fact that competition has been growing in the pay-per-click (PPC) arena....
4 Ways To Do Competitive Analysis for Paid Search
September 21, 2011 |
Web Design and Promotion
Understanding the strengths and weaknesses of your competitors is essential to any paid search marketing strategy. There are plenty of useful tools online that can help gain...
Mobile Paid Search – Don’t Wait!
It should no longer be a question of whether or not hospitality clients should have a mobile presence. Rather, hotels and resorts should be focusing on ways to enhance their...
Facebook PPC Campaigns
Facebook PPC campaigns can be a very cost effective way to drive traffic to a business Facebook page or website. There are distinct differences between Facebook and Google ads...
Facebook Ad Tactics for Search Marketers
March 20, 2011 |
Industry News
Facebook is a great opportunity for advertisers. With a self-serve image and text-based ads platform, it’s critical to learn the best practices for Facebook ads and avoid ad...