Find out how Don Cesar got a 20:1 return on ad spend (ROAS)
November 16, 2017 | Web Design and Promotion
The Don Cesar is a Florida based Independent Luxury hotel that recently enlisted Milestone to revamp their website and to implement an omnichannel digital marketing strategy...
Milestone CEO, Anil Aggarwal, recognized as 2017 Owler Top Rated...
June 22, 2017 | About Us
2017 Owler Top Rated CEO Awards are a true market view of the most esteemed...
Effective Email Marketing
June 4, 2017 | Digital Marketing Ideas
Book rooms and build relationships Email marketing is one of the most effective communication and promotion vehicles in the internet marketplace. Ninety percent of internet users...
[Whitepaper] How to Recover Lost Website Revenue and Drive a...
May 31, 2017 | Web Design and Promotion
If visitors abandon the booking process, how do you get them back to your site to complete the...
Milestone CMS Delivers Record 30% Average Revenue Growth and...
February 15, 2017 | About Us
New websites on Milestone Content Management System consistently experience a 25-40% increase in revenue and a 300% increase in group bookings....
Enterprise SEO Best Practices
November 23, 2015 | SEO, Web Design and Promotion
The session talks about optimization of large sites with more than a million pages. The speakers discussed challenges around giant sites and best practices used by companies like...
Online Videos – How to Optimize for Search
September 21, 2015 | Getting Social, Videos
Why do we need to make our video searchable? Having a video is no longer useful unless it is created with search engine optimization in...
Capturing Your Fair Share in the Online Arena
September 21, 2015 | Hotel, Speaking Our Minds
Experts are projecting that 60% of all business will be booked online next year. Are you prepared to get your fair share? It’s not big news that the internet has changed the...
Marketing to the Millennial Generation
Millennials are an increasingly important market for hotel marketers and will shape the travel industry during the next few years. The travel industry, in particular, needs to...
Social Media Optimization Strategies for Hotels and Lodging...
September 9, 2014 | Getting Social
Social Media continues to grow in importance as the search engines take these sites into consideration for the SERP’s (Search Engine Result Pages). Hotels that take advantage of...
Incorporating Persuasive Digital Messaging
August 13, 2014 | Web Design and Promotion
Mastering the art of persuasive goes beyond verbal communication. For internet marketers, it means mastering the art of positioning products and content in a way that communicated...
Google Hummingbird Algorithm Update Delivers Answers to
October 16, 2013 | Industry News
For the last couple of weeks, Google's Hummingbird update was what everyone was talking about. Still, there was a lot of confusion about how Hummingbird changed the search. There...
HSMAI Names Milestone Internet Marketing’s CEO as One of Top...
January 28, 2013 | Industry News
The award recognizes the “best of the best” in the hospitality, travel and tourism industries and celebrates the sales, marketing, and revenue management leaders and...
Benefits of Long Tail Keywords and a Tool That Helps
September 5, 2012 | Web Design and Promotion
The best of the breed in the online Marketing world know the benefits of having the right keywords to drive potential traffic to their website. One of the key areas where online...
A Picture is Worth a Thousand [Dollars?] – Importance of...
June 28, 2012 | Getting Social
As social media channels adjust their functionality to favor sharing images and media based content, it’s becoming increasingly important for companies to leverage this change...
Interview with Google’s Matt Cutts – Search Trends...
November 14, 2011 | Speaking Our Minds
At PubCon Las Vegas 2012, Benu Aggarwal caught up with Matt Cutts of the Google webspam team to get some insights into the top search opportunities for small businesses while...
Interview with Danny Sullivan – Search Trends for 2012
November 14, 2011 | Speaking Our Minds
Danny Sullivan, Editor in Chief of Search Engine Land, takes a few minutes out of his day to answer questions about some of the top search engine optimization trends in 2011 and...
What Every Webmaster Should Know About Code Installation
November 10, 2011 | Web Design and Promotion
This PubCon 2011 session focused on security issues that most sites are prone to and what can web developers and web masters do to protect their site against these security...
SEO and Information Architecture
November 10, 2011 | Web Design and Promotion
This session talked about different elements you need to keep in mind when architecting your web site so that your site is search and user friendly. Architecting a web site that...
Smart Organic Keyword Research and Selection
November 9, 2011 | Web Design and Promotion
Keywords remain an integral part of any SEO campaign. Without the correct keyword focus, even the best optimized content and links may not lead to success. Improve your rankings...
New Google Analytics Tool: Multi Channel Funnels
July 8, 2011 | Digital Marketing Analytics, Getting Social
A new tool in Google Analytics shows you how your Organic, Paid and Social Media Channels all assist each other in generating revenue....
How to increase Likes, Fans and Followers
April 26, 2011 | Getting Social
Social media participation impacts overall organic ranking. If you need to some quick and easy tips on how to increase likes, fans, and followers, check out this blog post for a...
Focus on Conversions and Not Clicks
April 26, 2011 | Web Design and Promotion
Conversion is more important than clicks when drawing conclusions about the paid search...
Search Engines Announce Structured Data, Schemas, Rich Snippets,...
March 22, 2011 | Industry News, SEO
Search Engines support micro formats in local and SEO search. Deploying micro formats can help in SEO and Local search results and...
Trends Impacting Online Search
November 12, 2010 | Web Design and Promotion
We have compiled a list of trends that are continuing to impact online search. Stephan Spencer, Greg Boser, and Mike Grehan provide...
Eye Tracking Usability and Neuromarketing Research to Improve...
August 20, 2010 | Web Design and Promotion
At SES San Francisco 2010, the "eye tracking usability and neuromarketing research" session was focused on improving your website layout and design to enhance visitors' online...
Tips & Tricks for a Successful E-Mail Newsletter Blast
June 16, 2010 | Web Design and Promotion
Get the latest tips and tricks to make your next E-Mail Newsletter a success while keeping in line with the Best E-Mail Marketing...
Update SEO For Multimedia and Rich Media
November 23, 2009 | Getting Social
We attended a great session in Pubcon 2009 on Multimedia and Rich Media. The session talks about the optimization opportunities with audio, video, flash and other embedded...
Facebook Ads: Reaching Prospects Earlier In the Decision Cycle
September 3, 2009 | Getting Social, Web Design and Promotion
Excerpt: Facebook has over 250 million users globally, making it a powerful advertising platform. Sarah Smith, Manager of Online Sales Operations at Facebook presented tips and...
7 Most Essential Title Tag Strategies
June 9, 2009 | Getting Social, Web Design and Promotion
Title tags are the single most important ranking component on the page. A good title tag communicates to search engines what a page is about. It also compels users to want to view...