First let’s find out what is a long tail keyword? These are primarily 3 or 5 keywords which are very specific to what your website is selling and what people are looking for. Keyword tools like wordtracker and keyword discovery help you find out keyword phrases for that specific market. An example would be, if you are looking to position your hotel located near casinos in Atlantic City for a discount package, a good long tail keyword phrase would be “atlantic city casino hotel package discount”.
There are 3 benefits to having long tail keywords
Here’s benefit #1. When you have a specifically targeted long tail keyword, customers are looking for exactly that particular information. These specific search triggers higher conversion to your website than the other generic keywords
Secondly, specific multi-word keyword phrases have a tendency to rank much higher and better than single or dual word keyword phrases. For example: “romantic jacuzzi hotel rooms in atlantic city new jersey” would rank much better because people are specifically looking for hotels in Atlantic City with Jacuzzi versus having a generic keyword like “Jacuzzi hotels NJ”
Also in my research I found Google prefers sites which have lot of good content. Make sure to offer substantial, unique and relevant information to each and every page. And incorporate long tail keywords to these unique pages.