What do the New York Times, About.com, Citicards and Passages Drug Treatment Center all have in common? You guessed it, a Vice President of Search, the hottest new title in town!
As web searching becomes more complex, demanding and driving more traffic and delivering a much higher ROI, companies see a big need for an in-house ecommerce specialist. With this paradigm shift, today’s Sales Managers need to incorporate link building as part of their regular job responsibility. Management companies and GMs are being evaluated based on how much business they are generating online. Check out this very interesting article on Search Engine Watch.