With Google’s determination to provide the most relevant search results to their users, the +1 button is another way Google can identify and provide applicable, trustworthy search results, as well as improve content found on search result pages. With the idea that people tend to enjoy the same websites, articles and ads those they are connected to do, +1 button will enable users to see recommendations from people they are connected to through their Google profile. In the official Google blog they state “Our goal at Google is to get you the most relevant results as quickly as possible. But relevance is about relationships as well as words on webpages. That’s why we recently started to include more information from people you know—stuff they’ve shared on Twitter, Flickr and other sites—in Google search results.”
Google +1 is enabled when you are signed into your Google profile. When you +1 something, your name becomes associated with that link or website and your +1 will show up beside and underneath organic search results. Those who are connected to your Google profile, will be able to see your name associated with the +1 you gave to the site or article.
How do you enable viewers to +1 your website? Through Google Webmasters, those who own a website will be able to add a +1 button to their site, enabling visitors to give a favorable +1 for others to see.
Much like the Facebook “like” button that has been added to websites across the globe, Google +1 is soon to be the best way to see what your connections recommend. It is also a great way for hotels and other businesses to receive referrals and recommendations by having their guests +1 their website.
A few tips to maximize your websites +1’s:
- Place a +1 button on your website – available through Google Webmasters
- Create a Google profile to enable the ability to +1 results
- Encourage guests to +1 your website and leave reviews
- +1 websites relevant to your hotel or location/attractions/events
To join in the experiment before April 30th you can go to http://www.google.com/experimental/ and sign up to interact with the new social signal.
Contributed by: Meagan Hasenoehrl, e-Strategist, Milestone Internet Marketing