Foursquare and Gowalla: Geolocation Marketing
Here are a few hyperlocal tips speakers shared during PubCon Las Vegas 2011.
Foursqure is like your new map. Here are the best strategies to market on foursquare
- Think about four squre special, deals
- Come up with Incentive offer for the Mayer
- Use Foursqure as a reputation management too. See what are people, employees are saying.
- Get group rates if you check in with three or more friends
- Four squre tips, list do get index. Utilize four squre list, tips option to talk about things people might be search for. For example create 5 best places to dine, 5 things to do etc.
Other channels to focus on
- Facebook deals and checkins
- Google + profiles for business – Eventually google places data will be showing up on google + 1 business profile pages.
Overall Opportunities geolocation Marketing offers
- Lead generation for physical businesses
- Transaction Facilitation
- Rewards and Loyalty Programs
- Deal Distribution
- Extension from website to real world
Speakers Matt Siltala, Brian Breslin and Kate Buck