Guide to Organic and Paid Influencer Marketing
April 10, 2022 | Getting Social
Have you ever made a purchase based on someone’s recommendation? You trusted them because they were an expert, a friend, or someone you admire. This is the power of...
How to Succeed with Facebook Advertising
April 8, 2022 | Getting Social
As marketers in today’s world, we understand how easy it is to become swept up in what everyone else is doing. However, the possibilities are unlimited, whether you’re...
Guide to LinkedIn Organic and Paid Marketing
April 6, 2022 | Getting Social
LinkedIn is a valuable part of a company’s owned media strategy. The professional social network is one that will not only help generate leads but also provide an excellent way...
Top 10 Strategies to Promote Hotels on Social Media in 2023
February 28, 2022 | Getting Social, Hotel
An incredible 7 in 10 Americans regularly use social media to connect with those around them. Globally, billions of people, more than half the global population, report that they...
Guide to Social Media Marketing
January 5, 2022 | Getting Social
Recent trends in social media usage have evolved more than ever and it is evident that social media will be a driving force for people. So, whether it’s for...
3 Key Reasons to Add Social Media Links to Your Website
You have a great business website, and a strong social media presence. Sure, you have links back to your website on your Facebook, Twitter and Google+ accounts, but should you...
Social Media Starfish
December 17, 2020 | Getting Social
The Social Media Starfish is a diagram created by Robert Scoble to illustrate the different channels that people are using to interact on the web. This is a great way to visualize...
Increase Website Conversion for Hotel Websites
Hospitality industry experts across the nation are forecasting that 2012 will continue the growth and recovery of room demands that started in 2011. With that in mind, I think it...
5 Ideas To Enhance Your Hotel’s Online Marketing Strategy...
Everyone is abuzz about Pinterest, reaching over 11.7 million unique visitors as of January 2012, surpassing the 10 million unique visitors mark more quickly than any website in...
Top Digital Marketing Trends for the Hospitality Industry
January 15, 2020 | Conversion Best Practices, Digital Marketing Analytics, Digital Marketing Ideas, Digital Media Marketing, Getting Social, Hotel, Search Experience Optimization, Speaking Our Minds, Web Design and Promotion
With the vast number of search algo changes to the evolution of the customer journey, hotels and businesses need to welcome and adapt to the changes in order to continue online...
Top Social Media Trends for 2020
December 18, 2019 | Getting Social
Social media marketing is an ever-changing game. Having effective marketing campaigns does not always mean jumping on the latest trend or spending thousands of hours in a locked...
Bookmarking Favorite Sites with One or Two Clicks
August 6, 2019 | Getting Social
Great social bookmarking tool (Onlywire) allows you to bookmark on multiple social bookmarking sites by just one click via tool (button) and expand your social network in...
The Power of User Generated Content for Digital Marketing
May 28, 2019 | Getting Social
User Generated Content continues to be an important piece of information that guests are researching before making hotel...
One Simple Tip To Increase Facebook Post Reach
May 19, 2019 | Digital Marketing Ideas, Getting Social
As Facebook continues to limit what shows up in users' feeds, here's a simple tactic your hotels can do to make sure it continues to gain engagement, views, and brand...
Why Is Facebook Important? Market Effectively on Facebook.
March 17, 2019 | Getting Social
With over 150 million users, and as the 5th most heavily trafficked site in the US, Facebook is one of the most popular social networking sites. Between October 2007 and June...
Key reasons why businesses should have a Mobile presence.
March 16, 2019 | Getting Social
Mobile internet usage is growing 30% every year; here are some critical reasons why hotels should have a mobile website in...
Facebook Advertising, Taking Over Google Ads?
November 23, 2018 | Getting Social, Industry News
Is Facebook capable of competing with Google in regards to advertising for businesses? Facebook retargeting may have you allocating more money to this social platform....
How Hotel Social Media Marketing Can Help Increase Facebook Fans...
This Facebook sweepstakes success story summarizes how Milestone helped an upscale, 4-star property in a prime market drive brand awareness and traffic to the hotel's...
Online Video Search Optimization
September 12, 2018 | Getting Social
One of the best ways to promote your business online, take up huge amounts of real estate on Google's first page, and achieve your goals! Online Video is one of the fastest...
Start Your Social Media Campaigns Right
July 30, 2018 | Getting Social
There is no secret trick to measuring return on investment (ROI) from your social media campaigns. To have good ROI you need to start with a solid plan, set goals, and make sure...
Social Media Strategy: How Much to Spend and Where
April 4, 2018 | Content Marketing, Getting Social
While social media has become a mainstream marketing channel, there are many variables that hoteliers are not taking advantage of to increase their...
Facebook Timeline for Hotels – Top 5 Things to Know
March 23, 2018 | Getting Social, Hotel
Facebook recently made another round of significant changes to the functionality of brand pages, and it goes live for all brand pages on March 30, 2012. Here are the highlights...
How to Use Facebook Fan Gates
March 22, 2018 | Getting Social, Industry News
Facebook allows corporate business pages much more freedom to define their space within Facebook than is available on personal profiles. Beyond the simple wall posts, photo...
Why It’s Crucial for Businesses to Respond to Reviews
Reviews have become an integral part of our customer journey. “90% of customers read reviews before visiting a business,”* directly impacting the success and growth of a...
Creative Social Media Hits the Jackpot
January 14, 2018 | Getting Social
Social media fans want to connect with your genuine brand, start thinking of unique ways to highlight your local business. Creativity and simplicity are often the best ways to...
Supersized tweets? What will you do with all that extra space?
November 10, 2017 | Getting Social
You can now tweet the full 280 characters to your heart’s content directly from our Milestone Social...
How to Use Facebook Contests to Drive Fans, Engagement, and...
May 24, 2017 | Digital Marketing Ideas, Getting Social
Promotions and contests can be an effective way to drive buzz in social media, but do they drive tangible value? The answer to that lies in ensuring you have clearly defined goals...
How to Change your Facebook Profile Page to a Business Page
March 31, 2017 | Getting Social
We were delighted to see Facebook’s newly released feature update allowing profile pages (with friends) to convert to business pages (with fans). The story of a business...
How to Run an Effective Social Media Contest for Hotels: Hotel...
Hotel sees 30% increase in website traffic from Facebook and 16% increase in Facebook fans from social media scavenger hunt...
Facebook Advertising Embraced by Majority of Local Businesses
December 15, 2016 | Getting Social, Industry News
Social media and its impact on local advertising was the subject of a recent study done by Borrell Associates, a consulting firm that produces industry related advertising...