Getting Social

Cross Channel Optimization and Online Marketing

2013 Top Hotel Internet Marketing Strategies

November 2, 2012
This year saw major changes in the search arena with algorithms being constantly tweaked to provide the best results for consumers and to reduce the impact of spam. It is because...
360-degree internet marketing

Cross-Marketing Optimization – Search and Social [Case...

October 3, 2012
The Velas Resort Group has been a client of Milestone for years and sought Milestone’s help in creating an online strategy to further maximize the group’s wedding revenue with...
Facebook Timeline

Facebook Timeline: FAQs Answered

July 30, 2012
Now that Facebook’s Timeline layout has been entirely rolled out on all business pages, it’s time to take a better look at some of the challenges and questions that have been...
Google+ Local

Google+ Local: Who, What and How

July 30, 2012
After Google launched Google+ Local in the end of May this year, many questions were left unanswered about this new platform and how to use it. Do all businesses have a Google+...
Boost Your Fan Count with a Great Facebook Promotion

Boost Your Fan Count with a Great Facebook Promotion [Case

July 30, 2012
While getting more fans on your Facebook page is only one piece of the puzzle of social media marketing, it is the most visible, and often frustrating, piece. For a new Facebook...
Start Your Social Media Campaigns Right

Start Your Social Media Campaigns Right

July 30, 2012
There is no secret trick to measuring return on investment (ROI) from your social media campaigns. To have good ROI you need to start with a solid plan, set goals, and make sure...
5 Facts About Google+ Local

5 Facts About Google+ Local

July 30, 2012
Recently Google said goodbye to Google Places and launched Google+ Local. According to Google, “Google+ Local helps users discover and share places.” Here are 5 facts that...
Social Media Efforts

Are Your Social Media Efforts Working with Each Other?

June 28, 2012
With what seems like an endless list of social media channels that businesses are suggested to have presence in, how would hoteliers know they are using these channels optimally...
Importance of Imagery in Travel

A Picture is Worth a Thousand [Dollars?] – Importance of...

June 28, 2012
As social media channels adjust their functionality to favor sharing images and media based content, it’s becoming increasingly important for companies to leverage this change...