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Getting Social

HITEC 2013

The Impact of Social media on Your Online Visibility and Search...

May 21, 2013   |   Getting Social, Speaking Our Minds
50% of direct bookings were reported to have been generated originally by social media in 2012. But accurate attribution remains a very dark art and search engine algorithms...
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Review Filtering

Review Filtering in the Local World – the Good, the Bad,...

April 24, 2013   |   Getting Social
Better customer reviews lead to higher rankings in search engines yet many authentic positive reviews seem to be disappearing due to review filtering. Find out how reviews are...
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Start Your Social Media Campaigns Right

Start Your Social Media Campaigns Right

July 30, 2012   |   Getting Social
There is no secret trick to measuring return on investment (ROI) from your social media campaigns. To have good ROI you need to start with a solid plan, set goals, and make sure...
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5 Facts About Google+ Local

5 Facts About Google+ Local

Recently Google said goodbye to Google Places and launched Google+ Local. According to Google, “Google+ Local helps users discover and share places.” Here are 5 facts that...
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Social Media Efforts

Are Your Social Media Efforts Working with Each Other?

June 28, 2012   |   Getting Social
With what seems like an endless list of social media channels that businesses are suggested to have presence in, how would hoteliers know they are using these channels optimally...
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Importance of Imagery in Travel

A Picture is Worth a Thousand [Dollars?] – Importance of...

June 28, 2012   |   Getting Social
As social media channels adjust their functionality to favor sharing images and media based content, it’s becoming increasingly important for companies to leverage this change...
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Review Management

Review Management: the Front Desk of your Online Equity

April 24, 2012   |   Getting Social
Reviews can be one of the most powerful means of connecting with guests, building brand loyalty, and driving brand messages for hotels. Moreover, reviews are a great way of...
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Using Social Media to Launch or Migrate Your Website

Using Social Media to Launch or Migrate Your Website

April 24, 2012   |   Getting Social
Building a high volume of traffic for a new website can be an incredibly time and cost-intensive process. Leveraging multiple social media channels can have a significant positive...
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Social Fans

Social Fans: If You Ask, They Will Come

April 23, 2012   |   Getting Social
The most common challenge amongst businesses on social media is building a fanbase or “likes.” This seemingly challenging concept actually has a very simple solution: ask...
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Marketing Strategy Using Pinterest

5 Ideas To Enhance Your Hotel’s Online Marketing Strategy...

March 26, 2012   |   Digital Marketing Ideas, Getting Social, Hotel
Everyone is abuzz about Pinterest, reaching over 11.7 million unique visitors as of January 2012, surpassing the 10 million unique visitors mark more quickly than any website in...
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