Webinar Recap: Search Trends and Must-Haves: Future-Proofing...
December 6, 2023 | Digital Marketing Ideas, Webinar Recap
In our recent session, experts Barry Schwartz, Eric Enge, and Benu Aggarwal delved into pivotal aspects shaping the future of search. From emerging trends to AI advancements and...
How to Future-Proof Your Hotel’s Digital Presence in the Era...
August 31, 2023 | Digital Marketing Ideas, Hotel
Artificial intelligence (AI) is an SEO technology that has been used by Google for years to power its search engine. Recently, companies like Google, Bing, Adobe, Meta, and Apple...
5 Top Digital Trends and Must-Haves for Search Marketers in 2023
December 16, 2022 | Digital Marketing Ideas
Google released several algorithm updates in 2022. These algorithm updates can be classified into three broad categories. Core algorithm updates: Make search better and...
Webinar Recap: Critical Digital Marketing Trends for 2023
November 17, 2022 | Digital Marketing Ideas, Webinar
In this session, Milestone experts shared extremely useful information on digital marketing trends and must-have solutions for 2023. These included useful insights on multisearch,...
Audience-Driven Email: How to Make Your Emails More Relevant
November 9, 2022 | Conversion Best Practices, Digital Marketing Ideas
By Lisa Phillips, Executive Vice President & Chief Operating Officer – Clairvoyix Location, location, location – it’s the number one rule in real...
Top 10 Tips to Market Your Credit Union in 2023
November 7, 2022 | Banking, Digital Marketing Ideas
Where to invest your time, effort, and resources to maximize your impact Headwinds point to a tougher economic environment for consumers worldwide, higher interest rates, and a...
Planning Your 2023 Digital Marketing Budget
By Craig Carbonniere and Keith Brophy Key macroeconomic trends and hotel industry stats indicate that the recovery is well underway, occupancy rates and ADRs have been increasing,...
Engage2022: Key Takeaways and Learnings
ENGAGE2022 Summary Milestone’s ENGAGE2022 brought top-notch thought leadership to you. The main goal of the conference was to educate the attendees, build community, and...
Guide for Event and Trade Show Marketing
May 10, 2022 | Digital Marketing Ideas, Digital Media Marketing
Company events and trade shows stand out as the way to reach your ideal customers and to network with other businesses in your industry. Even in our digital age, there’s no true...
List of the Best Free Tools and Resources from Google
May 9, 2022 | Digital Marketing Ideas, Digital Media Marketing
We know SEO is important and there are many different ways to implement a smart SEO strategy, but at the end of the day, it all boils down to answering a user’s query. ...
How to Make a Great Explainer Video
May 4, 2022 | Digital Marketing Ideas, Digital Media Marketing
Every business exists to solve a problem. Your business can solve a problem every time your product or service is bought by a consumer or other business. But before you can close...
Franchise Marketing that Drives Growth
April 20, 2022 | Digital Marketing Ideas, Digital Media Marketing
With the advent of countless digital platforms, enterprises are forced to invest in digital marketing to maintain consistent growth. As all franchise owners understand that...
How to Do Advertorial and Native Advertising
Content is considered the core of advertising today. However, it’s not easy to determine the best way to advertise that content. Advertorials and native advertising both serve...
Whatsapp Organic and Paid Marketing
April 5, 2022 | Digital Marketing Ideas, Digital Media Marketing
Advertising is a crucial element of every business’s marketing strategy. There are multiple social media platforms and search engines that businesses can leverage when...
How to Staff and Structure a Successful Marketing Organization
April 4, 2022 | Digital Marketing Ideas
Marketing focuses on 3 primary things: 1) customer acquisition, 2) customer engagement and renewal, and 3) employee acquisition and retention. All the marketing functions should...
Succeed with Podcast Marketing
March 1, 2022 | Digital Marketing Ideas, Digital Media Marketing
Podcasts are a popular way for a company to distribute audio and video information to its target audience. Any topic that will be of interest to the audience can be...
Top Digital Marketing Trends in 2022
Staying ahead of the trends in digital marketing in 2022 has many moving parts. From SEO to video to interactive content, the digital landscape is changing as new technologies,...
3 Key Reasons to Add Social Media Links to Your Website
You have a great business website, and a strong social media presence. Sure, you have links back to your website on your Facebook, Twitter and Google+ accounts, but should you...
Planning Your 2022 Digital Marketing Budget
October 20, 2021 | Digital Marketing Ideas
In our mid-year trends article we discussed how last year had been an exciting year for digital marketing with a focus on key trends impacting your online presence in 2022....
Organic Search and Local Drive 69% of Digital Traffic
August 13, 2021 | Digital Marketing Analytics, Digital Marketing Ideas, Local Promotion, Local Search, SEO
Local Makes Up More than 1/3 of Organic Search for Location-Based Businesses No matter what business you are in the fundamental questions of the marketing team are: Which channels...
5 Must-Haves for Successful Golf Marketing
May 13, 2021 | Digital Marketing Ideas, Web Design and Promotion
Getting more golfers to your tee box begins with a strong digital marketing plan. Learn five key trends to increasing your golf revenue, just like Randy Watkins Golf...
Top 10 Tips on Your Digital Marketing Roadmap to Success in 2022
January 1, 2021 | Digital Marketing Ideas
Get your plan ready and set to go in 2022. Learn the top questions you should answer before you build out your digital marketing...
Guide to Video Marketing: Driving Engagement Across Industries
Video marketing has become an increasingly important part of a successful marketing strategy. A full 92 percent of marketers report that they use video in their marketing...
12 Must-Haves to Ensure a Successful Digital Marketing Presence
September 17, 2020 | Digital Marketing Ideas
For businesses to get on the right foot in 2020 with their digital marketing strategy, Milestone Inc. in association with Search Engine Journal conducted a webinar on ‘digital...
Top 10 Digital Marketing Must-Dos for Hotels
May 26, 2020 | Digital Marketing Ideas, Hotel
Define Your Online Marketing Strategy If you want to secure your share of the lucrative online marketplace, think about all the steps you will take to target Leisure, Corporate,...
5 Ideas To Enhance Your Hotel’s Online Marketing Strategy...
Everyone is abuzz about Pinterest, reaching over 11.7 million unique visitors as of January 2012, surpassing the 10 million unique visitors mark more quickly than any website in...
10 Ideas to Improve Booking Performance During the Crisis
March 12, 2020 | Digital Marketing Ideas, Hotel
Intel’s Andy Grove had a lot to say about how to react to downturns and setbacks. Here are just a few of his insights and maxims: The first rule is that economic downturns...
Top Digital Marketing Trends for the Hospitality Industry
January 15, 2020 | Conversion Best Practices, Digital Marketing Analytics, Digital Marketing Ideas, Digital Media Marketing, Getting Social, Hotel, Search Experience Optimization, Speaking Our Minds, Web Design and Promotion
With the vast number of search algo changes to the evolution of the customer journey, hotels and businesses need to welcome and adapt to the changes in order to continue online...
Top 10 Things to Consider Before You Budget for Internet...
September 21, 2019 | Digital Marketing Ideas
Visibility on Search Engines—Search engine optimization (SEO) entails writing keyword-rich meta tags and enhanced content for your website to rank high on search engines for...
One Simple Tip To Increase Facebook Post Reach
May 19, 2019 | Digital Marketing Ideas, Getting Social
As Facebook continues to limit what shows up in users' feeds, here's a simple tactic your hotels can do to make sure it continues to gain engagement, views, and brand...