Is your business ready for Google’s Mobile Algorithm update...
March 25, 2016 |
Web Design and Promotion
2015 was a significant year, it was for the first time mobile and tablet searches overtook desktop searches both in the United States and globally. Moreover, in April 2015, Google...
How to Win Market Share with Personalized Content and...
March 16, 2016 |
Web Design and Promotion
Learn how geo-targeted content and personalization can increase your revenues. Craft packages to locales that are more interested in learning, and purchasing, those specific...
Enterprise SEO Best Practices
November 23, 2015 |
SEO, Web Design and Promotion
The session talks about optimization of large sites with more than a million pages. The speakers discussed challenges around giant sites and best practices used by companies like...
Are You Ready For Millennials and Wearables?
June 11, 2015 |
Digital Marketing Ideas, Industry News, Search Experience Optimization, Speaking Our Minds, Web Design and Promotion
Milestone joins HSMAI ROC and Hitec 2015 to discuss the latest digital marketing trends for the hospitality industry. Focus will be on analytics, social media, and attracting...
Milestone Launches NAPtune™ Local Listings Management...
May 20, 2015 |
Industry News, Web Design and Promotion
NAPtune allows any location-based business, including hotels and restaurants, to manage their local business listings across the digital ecosystem in a single interface....
Google Continues to Push Panda 4.1 Algorithm Update – How Will...
Google continues to roll out its Panda 4.1 algorithm update, focusing on content quality. Learn how this affects the hospitality industry strategies and what hotels can do to...
Penguin 3.0 Finally Arrives, Is it Time to Change your Hotel...
Milestone Internet Marketing explains the latest Google algorithm, Penguin 3.0, and how it relates to the hotel marketing industry. The algorithm aides companies that follow the...
How to Create Website Content That Works and Ranks in SEO
October 29, 2014 |
Web Design and Promotion
Did you know that every web page indexed by Google has a content quality score that directly influences your page rank? That’s why Milestone is passionate about creating...
Incorporating Persuasive Digital Messaging
August 13, 2014 |
Web Design and Promotion
Mastering the art of persuasive goes beyond verbal communication. For internet marketers, it means mastering the art of positioning products and content in a way that communicated...
9 Key Elements To Consider When Redesigning Your Hotel Website
July 7, 2014 |
Digital Marketing Ideas, Hotel, Industry News, Search Experience Optimization, Web Design and Promotion
There's a lot to think about when designing a website: structure, layout, content etc. By focusing on some core fundamentals, you can make sure that your site is appealing to both...
Content to Conversion – How To Create Words That Inspire
July 2, 2014 |
Web Design and Promotion
Content is a creative and powerful tool for connecting people to your business or brand. When used effectively, content increases presence, enhances search engine positioning,...
Mobile – Taking Marketing for Hospitality and Tourism To A...
June 30, 2014 |
Industry News, Web Design and Promotion
The importance of a mobile website for hotels is often questioned. Research shows that, on average, consumers use a smartphone about 50% of the time throughout the phases of...
What’s in your Google Hotel Finder Profile?
Leveraging your Google Hotel Finder profile can increase your hotel’s search visibility as well as drive more direct bookings. Learn how to audit your profile to ensure your...
Key Takeaways from Local U Advanced – A Day with Local Search...
June 19, 2014 |
Web Design and Promotion
Missed the Local U SMX Advanced workshop? Here's a recap of what local search experts say are the latest trends and hot topics in search industry. Find out what new and improved...
New Site Design = Increased ROI [Case Study]
June 10, 2014 |
Digital Marketing Ideas, Web Design and Promotion
InterContinental Mark Hopkins San Francisco partnered with Milestone Internet Marketing for a new website design to drive web and mobile traffic for the property, and increase its...
Panda 4.0: The New Panda Algorithm Update (Continues to) Reward...
Have you heard about Google’s recent update to its algorithm, Panda 4.0? If you have a hand in any website content marketing strategy, listen closely. The latest Panda algorithm...
Understanding Responsive Websites and Server Side Device...
May 22, 2014 |
Web Design and Promotion
Responsive websites are more than just a web development buzzword – they are a must these days. As consumers shift from desktop to tablet to mobile, the website must respond to...
Milestone Garners Top Awards for Hotel Website Design and Social...
Milestone Internet Marketing recently won several top distinctions for innovative hotel website design, digital marketing strategies, and social media marketing from Horizon...
Content Culture – Intuitive Content With A Purpose
March 10, 2014 |
Web Design and Promotion
Learn how to compose successful and visible content by understanding your audience through analytic information, deploying creative strategies and capitalizing on niche...
Google+ Local URL Hijack
January 21, 2014 |
Conversion Best Practices, Industry News, Speaking Our Minds, Web Design and Promotion
The URLs on thousands of Google+ Local pages for hotels were hijacked last week and changed to redirect to third party booking sites. With the help of our newest product/web...
Yelp! I Need More PPC… [Video]
September 17, 2013 |
Conversion Best Practices, Digital Marketing Ideas, Videos, Web Design and Promotion
Are you capitalizing on your existing Yelp listing? Here is a great opportunity to take advantage of this invaluable local real estate and drive more revenue to your property....
Google Map Maker – Now Anyone Can Be a Local Expert!
June 23, 2013 |
Web Design and Promotion
Google Map Maker, a wholly-separate tool from Google Maps, allows you to add or edit the local information that you know, including local businesses, roads, parks, pathways,...
Cross-Marketing Optimization – Search, Social, and Mobile...
With the many changes in search algorithm in 2012, Milestone had to revamp the Heathman Hotel in Portland's website to continue its exceptional web performance and ensure search...
Mobile Site vs Responsive Design Site – Which One is Right...
January 30, 2013 |
Web Design and Promotion
In need of a mobile website, but unsure which mobile strategy (mobile website or responsive website) is best for your business? In this article, Milestone uncovers the difference...
Google Improves Global Ad Extensions and Targeting
October 1, 2012 |
Industry News, Web Design and Promotion
Google continues to expand its paid search services globally, adding enhanced sitelinks for all Adwords accounts and improving geo-targeting capabilities in nearly a dozen other...
Benefits of Long Tail Keywords and a Tool That Helps
September 5, 2012 |
Web Design and Promotion
The best of the breed in the online Marketing world know the benefits of having the right keywords to drive potential traffic to their website. One of the key areas where online...
Gain Larger Market Share Through User Sentiment
August 28, 2012 |
Web Design and Promotion
This is a case study on the benefits of incorporating user sentiment in current website copy. Hoteliers are advised to freshen content based on what guests are saying, not what...
5 Facts About Google+ Local
July 30, 2012 |
Getting Social, Web Design and Promotion
Recently Google said goodbye to Google Places and launched Google+ Local. According to Google, “Google+ Local helps users discover and share places.” Here are 5 facts that...
Why Bid on Branded Keywords
July 30, 2012 |
Web Design and Promotion
Why do you need to buy Google ads for your brand if you rank organically? Do you have control on where you directusers on your website? Do brand keywords in general have higher...
Semantic Search Simplified and Decoded
July 30, 2012 |
Web Design and Promotion
Semantic search works to understand a searcher’s intent and the contextual meaning of a search rather than simply the keywords. In other words, search engines such as Google...